The Internet TV market has once again played the horn of war. Recently, Storm TV released a 40-inch AI TV, priced at 999 yuan, and declared war on Xiaomi. One day later, Xiaomi TV official announced that Xiaomi TV 4A 32 inches straight down. 100 yuan, to the price of 899 yuan. This means that the price war that had just ended last year has begun again. But how long it will take to sell television for a long time is a matter of concern.
As the current storm of Internet TV, the core of declaring war on Xiaomi is to compete for the price segment. The specific method is to truly create a 2,000 flagship and a thousand flagship. 'The Storm TV CEO Liu Yaoping explained the strategy of declaring war. He said that The development of the industry, the Internet television industry has entered the third stage, and now the nature of the industry is already a 'fighting battle', so the core strategy of the storm is to compete for the price segment.
The 'declaration of war' meant a thicker version. The first was the release date before the rice noodles festival. The storm target was directed at the millet TV price segment, 40 inches was only 999 yuan, and the price segment was directed at the millet 32-inch TV. The price was also 999 yuan. Second, the storm also compared the 40-inch storm with the 32-inch millet, and compared the TV clarity, sound power, and memory.
And millet also immediately faced the battle one day later. On the second day of the storm announcement, millet TV official announced that Millet TV 4A 32 inches straight down 100 yuan, to the price of 899 yuan.
However, the Beijing Commercial Daily reporter logged in Jingdong Mall and found that the price of 999 yuan 40-inch storm AI TV is always in the reservation state, and limited purchase tips: 'Only purchase 1 piece enjoy a single price of ¥ 999, the excess amount to the settlement price shall prevail , Buy only once. 'And like Skyworth, TCL, Hisense and other mainstream manufacturers of 40-inch TV prices are basically above 1400 yuan.
The other two 40-inch Storm TVs, priced at 1199 yuan and 1599 yuan respectively, were in stock, but the sales were not outstanding. There were 700 comments and 900 comments. There were several thousand and many more ten. There are still many gaps in tens of thousands of branded TVs. A cool message from a consumer who purchased Storm TV said: 'The TV is very light and thin, artificial intelligence sounds a bit stiff, and the TV installation is completely on its own. It's very busy to say that the details are written. It seems that not only the price but also the service is reduced!'
Another 1599 yuan 40-inch Storm TV promotional statement wrote, '1599 limited to grab! Enjoy 1 year of storm movie members!', but many consumers are part of their commitment to the membership service: "The band I want One-year membership, but not able to activate the TV member', 'When buying is a member's version, not to say that the price is higher than buying a bare metal player. There is no indication of how to open the member, and the customer service has been informed to pay attention to the micro-channel leader. Activation code'.
Data shows that in the first quarter of 2018, the prices of 40-inch, 43-inch and 49-inch panel prices fell by 4%-6% in global LCD TV panel prices. However, according to industry sources, panel prices are expected to start from the second quarter of 2018. It will pick up. An industry personage in the industry also gave the Beijing Business Daily reporter a rough calculation of the economic account. The current 40-inch TV panel price will need 600-700 yuan, and the panel price will account for 60% of the entire TV-70. % or so, so the cost of a 40-inch TV is about 1,000 yuan. 'Of course, a company can make a certain TV's price lose money, but from the company's overall strategy, it still has to make money.'
The Beijing Commercial Daily reporter asked about the price of 999 yuan for storms. It was prepared for long-term sales or it was only a temporary marketing strategy. As of the press release, the other party did not respond. However, Beijing Commercial Daily reporter also found that there are several people in the storm public relations department. Have already left.
According to experts' analysis, 'The 999 yuan event of Storm TV is just a hype, and soon there will be no products to sell.' Because the storm could not compete with Hisense, Skyworth, and TCL on the same stage, the price war has become the only countermeasure it can take. Today's Internet TV brands have begun to focus on operating capabilities and profitability, and the price war will not last long.