Since the advent of the refrigerator, fresh-keeping and upgrading, structural innovation has always been the key to the development of the industry. Whoever controls the dominance of technology can stand firm in the market. On April 17, Meiling, a household electrical appliance brand, joined hands with a channel in Nanjing. Suning, the world's first M fresh on the refrigerator door - 645WUPBA, with dual-preservation technology and structural upgrades, ushered in another turning point in the refrigerator door market.
In fact, under the wave of quality consumption upgrades, the consumption of high-end home appliances ushered in the same period as expected. Meiling, which is brave enough to develop the trend of high-end products, has made the country appear to be a super-magical phenomenon in this April. Storage led to market chase, to M Sanglife dual-style listing channels to detonate, high-end product strategy is let Meiling brand tension gradually.
According to Jia Dongsheng, general manager of China Yikang, Meiling has always been a pioneer in technological innovation. With the upgrading of quality consumption, new products are constantly on the market. The launch of M's first product to open the door will prompt the market for door-opening refrigerators to enter the second half ahead of schedule. The competitive landscape of high-end markets has triggered a new round of high-end market battles.
Subverting the Fresh-keeping Market and Adding Main Forces to Meiling M Fresh Food Refrigerators
In the era of consumption upgrade, under the joint promotion of fresh-keeping and intelligent technology innovation blowout, the Chinese refrigerator market has ushered in a new wave of high-end and quality development in the past two years. Chinese households’ purchasing power for high-end refrigerators is multiplying. Meiling has created a new cake for the high-end market through a series of independently-innovated technologies. It is the first to win its own high-end market share in the context of this high-end consumption upgrade.
As the first door-opening product in the Meiling M fresh-water refrigerator series, the 645WUPBA is bound to become another main force in the Meiling M fresh produce camp. With the innovation of the door structure, the lineup of the M-fresh produce line has been expanded. The application of 'water molecule activation and preservation technology' has also promoted it to become a leading industry in the field of freshness preservation in the field of door opening. It will surely subvert the door refrigerator market and usher in a new turning point for long-term preservation.
It is worth mentioning that M Live 645WUPBA's live sitcom drama performances are the long-term preservation of M Fresh Life 645WUPBA, and the functional advantages of self-directed storage and independent partitioning. The image is displayed in an intuitive manner. A Changzhou M freshman user Ms. Jiang talked about her own experience, and the fresh-keeping effect of M’s fresh life was truly recognized by consumers.
The reporter learned at the scene that 645WUPBA is the first door-to-door product in the Meiling M Fresh Life refrigerator series. It caters to the diversified living needs of family of four and the families of second-born children, the large space of 645L, and the subdivision of 23 separate storage spaces. Designed to meet the personalized storage needs of family members. 'The application of long-lasting freshness preservation technology, this refrigerator that is best kept fresh in door-to-door products will become the consumer's first choice, and it is bound to set off another wave of consumption. ' Meiling Senior Trainer Sumei said proudly.
Xu Zhong, President of Suning's Tesco Ice Washing Co., Ltd. stated that: “Suning Tesco not only focuses on creating a scene-based shopping experience, but also extends the concept of dual-use life products. Meiling M Sangsheng 645WUPBA refrigerator is to meet the large capacity, efficient preservation, detailed partition Storage, embedded and other "one-step" demand multi-products. It not only tailored to the core demands of consumer health, equipped with Meiling's original water molecule activation and preservation technology, but at the same time it has achieved an innovative subdivision upgrade in structure. Currently, The 600L and above volume segment in the door opening series has a large market space. The 645WUPBA refrigerator, as a refrigerator product with long-lasting freshness in the open door, will occupy the commanding height of the large volume segment of the refrigerator door.
1+1>2 Merrill Lynch and Suning Open High-end Market New Journey
In the eyes of people in the industry, in the past few years, fresh-keeping and structural innovation have been rushing in the refrigerator industry. While new outlets have brought opportunities, they have also put a higher test on the brand. Meiling caters to the air and continues to use channels. The combination of strength and strength, preservation and structural refinement, truly create a quality upgrade experience for consumers, quickly opens up and activates consumption, and is opening a new breakout window for the refrigerator industry.
Talking about why Ms. Xian’s first open-door refrigerator was first sold in Suning, Liu Xiaohong, general manager of retailing company of Meiling Domestic Marketing Division, said: '645WUPBA is the best refrigerator for door-opening products and will undoubtedly be the Meiling Campaign. High-end market is a weapon. Suning's high-end spending power is obvious to all. In addition, the long-term partnership, the tacit cooperation between the two parties is also irreplaceable. Meiling M Xiansheng first refrigerator door in Suning first sales, will undoubtedly Realize the synergistic effect of product and channel 1+1>2, and start a new journey in the high-end market.
The reporter learned that since April 17th, Meiling M Fresh Life 645WUPBA refrigerator door priced at $1,999, will be sold simultaneously under the Suning online and offline line, more than 1,000 stores across the line to fully cover consumer groups across the country, based on both products With channel advantages, it achieved a sales target of 26 million within a month. During the first marketing period, consumers will purchase Ms. Xianshui 645WUPBA to give the Meiling breaking machine to the door refrigerator, and enjoy the high end of the “unsatisfactory for six months without preservation”. Pledge.
At the same time, Meiling will join hands with Suning to launch the 'Thousands of Stores Storage' campaign, continuing the 'storage' boom that has accompanied the launch of M's freshwater market. Meiling will conduct comparative tests on food ingredients in more than 1,000 high-end stores under the Suning line, in an open and transparent manner. In the environment, let the consumers feel and experience the long-term preservation capacity of Meiling M Fresh Life Refrigerator. Compare the actual preservation days, so that the preservation quality can be seen.
Wen Jianping, president of Orville Cloud Network, analyzed that this move by Meiling and Suning will intensify the 'Matthew Effect' of the high-end refrigerator industry. The landing of the first sales of 645WUPBA has released the signal that Meiling and Suning will jointly seize the high ground in the high-end market, or Become a new opportunity for transformation and upgrading of Meiling, and bring new impact to the industry.
In 2018, Meiling's actions were repeated and new products were introduced. Next, Meiling M's fresh products will further expand its product lineup in the direction of five doors, T-shaped doors and thin walls, and fully cover the high-end consumer sectors. Under the quality consumption upgrade outlet, long-term results Preservation technology industry leader, the first to bring the industry's entire consumption trend back to the appeal point of preservation. It is foreseen that relying on Meiling's products and technology advantages, coupled with the high-end consumption ability of Suning Channel and the advantages of online and offline channel integration, Improve customer quality of life experience, accelerate the high-end market changes.
Wu Dinggang, president of Meiling, emphasized that 'M Fresh Life Refrigerator' is a new starting point for Meiling to transform the high-end consumer market, and it is also a phased achievement in continuously improving the quality, quality and brand 'Three Goods'. To the future, we will be based on 36 years of technological innovation , Market-oriented, users perform a series of differentiating, quality innovation, truly let new technology, new products lead the industry transformation and consumption upgrade, and start a new journey of high-end transformation of the industry.