In the past year, the sanitary ware industry has frequently issued trademark infringement, counterfeit brands, and high-imitation products to counterfeit sales; bathroom e-commerce is even more chaotic - shoddy, fraudulent sales, and consumer complaints are not available... In an endless number of crackdowns, what is the biggest cancer in the bathroom industry? Is your rights protected?
Rights data
According to data released by the State Administration of Industry and Commerce, in 2017, the industry, commerce, and market supervision authorities handled 2.4 million consumer complaints, handled 2.121 million items, and saved 3.57 billion yuan in economic losses for consumers. Compared with 2016, complaints grew. 44%, of which commodity complaints accounted for as high as 50.3% and service complaints grew as fast as 57.7%.
E-commerce is a hard-hit area
In the sanitary ware industry, e-commerce is the worst-hit area for counterfeiting and counterfeiting. Poor quality, deceptive, fraudulent sales, complaints are the four major chaos in the sanitary electronics industry.
1 darkness
5 yuan faucets, 15 yuan showers, 100 yuan toilets, etc., e-commerce platform these 'price breakthrough lower limit' products, beyond people's imagination. This is due to some sanitary wares for profit, low-cost to buy secondary products, and even waste Porcelain, unqualified metal parts and other unqualified products, after glaze processing, repair dark cracks, misappropriation of brand names and other procedures, become new products sold online.
This kind of problem has hidden a great potential for safety. Many toilets, bathtubs or faucets will suddenly break during use, causing damage and loss to consumers.
2 tamper with the truth
Some merchants are pursuing the 'brand effect' by doing everything. The common practice is to wipe the ball on the LOGO, write 'O (letter O)' as '0 (number 0)', write 'W' as 'vv', Write 'T' as '7'. For example, ARROW is written as ARR0VV, KOHLER is typed as K0HLER (number 0), and TOTO is written as '7070' (number 7). This is because the e-commerce platform cannot be identified when the brand scans. Observe carefully, it is extremely easy to be deceived.
3 out of nothing fraudulent sales
This chaos occurred in 618, 10.1, Double 11 and Double 12 and other major holiday promotions. The unscrupulous merchants used the banner of 'customization', 'pre-sale' 'bargain sale', etc. After receiving orders from consumers, they deliberately 'The wrong product', Zhang Guan Li Dai, shoddy.
Or delaying shipments on the basis of stock picking, eventually terminating the service and disappearing. In fact, this type of bathroom e-commerce provider does not have its own production plant and inventory. They use clever means to create an illusion of fraudulent consumers. Money to escape.
4 Going without a Complaint Nothing
Some sanitary electronics providers are loyal to do 'short-term one-off' businesses and never entertain repeat customers. After registering online stores, they ask people to 'sweep' sales and praise, to create a good reputation. When buying smart Covers, smart toilets, bathroom cabinets and other product failures, consumer requests for repairs, compensation, or returns, the online shop will be offline and disappear.
In the end, consumers can only apply for seizure to the e-commerce platform. They completely lose after-sales compensation and protection. The merchants have already made a huge profit, and they grow away, and change the code name to set up an online shop again.
Frequent offline fraud
Off-line counterfeiting and selling is often a big event. It involves a large number of sanitary products, high amounts of money, a wide range of hazards, and has a detrimental impact.
1 trademark infringement
The unsanitary business practices in the sanitary ware industry, such as unregulated development, counterfeiting of trademarks, and copycat trademarks, have continued unabated. Hengji, Jiumu, Kohler, Emperor, TOTO, Dongpeng Sanitary Ware and other famous brands have all infringed their trademarks. Enterprises can only use legal measures. To safeguard legitimate rights and interests, it is necessary to correct unfair practices in the industry.
In 2016, Hengjie Electric of Zhongshan City used the words “Hengjie” on its plant and publicity materials, suspected of unfair competition, harmed the legitimate rights and interests of Guangdong Hengjie Sanitary Ware, and eventually won the victory through sanitary ware sanitary wares through investigation, evidence collection, litigation, etc. And won 100,000.
In 2016, Kohler Fujian used the logo 'Koleir' in its business activities, and it was confusingly similar to Kohler's well-known trademark 'KOHLER'. It constituted a trademark infringement and unfair competition against Kohler in the United States. Five defendants were sued and compensated. Economic loss.
In 2017, the trademarks used by Taizhou Luqiao Meibao Sanitary Ware Factory constituted infringement of Emperors Bathrooms in Foshan City. Yinghuang Sanitary sued Luqiao Meibao Sanitary Ware and ordered the Trademark Review Board of the State Administration for Industry and Commerce to make a ruling and finally win the case.
2 Counterfeit brands
The bathroom industry's counterfeiting of brands is very rampant, not only disturbing the market order and affecting business operations, but also has a negative impact on the consumer's home life. Many bathroom companies continue to carry out standardized anti-counterfeiting operations, in conjunction with the Trade and Industry Bureau, the Public Security Bureau and other departments. 4. The company will punish the company for making false sales.
In December 2017, Zhongyu released an announcement that the Public Security Bureau of Nan'an City and the Market Supervision Administration jointly verified that 'Quanzhou Senpai Furniture Co., Ltd.' was suspected of manufacturing counterfeit 'joyou' brand kitchen and toilet products, involving a total amount of 179,584 yuan. Afterwards, the public security department penalized the person in charge of the company.
There were frequent cases of counterfeiting 'nine animal husbandry' in 2017. From June to September, four suspects conspired to provide counterfeit nine animal husbandry products (372 pedestal + faucet and 142 squat toilets) in a college in Hefei. July, Wuhu City The Trade and Industry Bureau seized more than 140 counterfeit 'nine animal husbandry' toilets, more than 80 sets of showers, more than 260 faucets, and involved more than RMB 400,000 in six large bathroom sales stores. In September, a sanitary ware shop was located in Yingde City. , Seized 55 counterfeit 'JOMOO' registered trademark toilets, involving an amount of 29,000 yuan. Due to the frequent occurrence of counterfeit incidents, Jiumu established a professional team to safeguard their rights.
In June, Dongpeng Sanitary Ware Co., Ltd. obtained effective evidence through careful investigation. It successfully investigated three outlets selling counterfeit Dongpeng Sanitary Ware products jointly with the Shaanxi Tumen Bureau of Industry and Commerce and Weiyang Lake Industry and Commerce Bureau.
In March, Taishan uncovered a den that manufactured and sold counterfeit 'Hengjie', 'Wrigley', 'Faenza' and other first-line bathroom accessories, involving RMB 500,000, and arrested two suspects on the spot.
3 high imitation vendors
High imitation sanitary ware manufacturers have their own products and brands. They are not related to the original brands and do not constitute fraud. They sometimes use the law to wipe the ball and confuse the audiovisual and direct harm to consumers' rights and interests.
Jiumu and Jiu-mu. Consumer complaints of buying 'Jiumu' fakes, reporters and staff of Jiumu, found out that the goods read 'JCAAQO Jiu-mumu' is not the original brand of Jiumu, but the Jiumu shop and brand have legality.
TOTO is the Japanese pronunciation of the Japanese bathroom brand 'Dongtao'. It is Roman's logo. For example, the brand logo of '7 European Bathroom' '7O7O' has a strange similarity with 'TOTO'.
Rights Protection Measures
In many chaos of counterfeiting and sales, it is necessary to have sufficient awareness of prevention and rights protection in order to protect the legitimate rights and interests from infringement.
1, Consumers must have a sense of prevention. Look carefully at trademarks, production sites, production time, and batch details when shopping for goods. Carefully check the quality of the product, and avoid buying fake and shoddy products.
2. With awareness of rights protection. When rights and interests are infringed, we must not choose to take advantage of others. We must dare to make complaints to the industry and commerce department, 12315, e-commerce platforms, and manufacturers to safeguard our own legitimate rights and interests.
3, Be good at reporting. When discovering that some manufacturers make counterfeit and fake sales, they are good at reporting to relevant departments and original brand companies, helping to make counterfeiting actions more thorough, working together to eliminate chaos, and maintaining the stable development of the sanitary ware industry.