TCL TV blossoms globally | Joins Neymar to climb new heights in global strategy

On April 17, 2018, the great power brand TCL teamed up with the international football superstar Neymar to successfully host the 'TCL & Neymar Global Press Conference' in 'Football Kingdom'. At the press conference, TCL awarded Neymar the symbol ' The global brand ambassador's seal of identity and responsibility, Neymar rebroadcast customized signature jerseys to senior vice president of TCL Corporation, TCL Multimedia CEO Wang Cheng, Zhang Xiaoguang, general manager of TCL Group Brand Management Center, and Pakistani founder Dr. ABH. At the same time, two products, TCL X6 private cinema and P6 ultra-thin TV, were also stunningly presented. Neimar and the participants together experienced the world’s leading intelligent product experience brought by TCL at a distance. At the same time, TCL × Neymar Theme Advertising has a strong exposure in the 13 cities around the world. From the Brazil conference to the rest of the world, TCL officially launched its global sports marketing campaign during the World Cup.

As a pioneer in the globalization of Chinese companies, the corporate strategy of the big country brand TCL has already been upgraded to the stage of 'global brand export' and competed with the top international brands on the world stage. At the conference, Wang became a media player and global distributor. Representatives shared the results of TCL’s globalization. It is understood that in 2017, TCL Multimedia’s total sales of LCD TVs reached 23,231,141 units, a year-on-year increase of 16.4%. The world’s top three sales of Q1 LCD TVs reached 6,374,423 units in 2018. In the same period of last year, it increased by 35.6%, achieving the largest increase in the past five years; the Chinese market increased by 9.6% year-on-year, and overseas markets increased by 58.7% year-on-year.

Thanks to the strength of the vertically integrated industrial chain and the overall industrial layout, TCL's outstanding performance in the global market fully demonstrates the strong power of 'China's wisdom-making'. Currently, TCL TV sells more than 20 times in Europe. In the same country, market share rushed into the top three in France, and brand awareness reached 72% in Germany. In addition to continuing to consolidate its market share in Europe and the United States, TCL continues to expand strategically in emerging markets such as Brazil, India, Russia, and Argentina, taking root The market places all of TCL’s industrial capabilities, R&D and service capabilities on the ground.

The chairman of the Paris Saint-Germains Al-Hellefi once said that Neymar is an international superstar and is an international brand. Olympic champions, Champions League Champions, South American football players and other honors have brought hundreds of millions to Neymar. Fans. The TCL took the lead in releasing the 'big move'. Choosing to join hands with Neymar is undoubtedly full of expectations. Neymar said at the press conference: Over the years, I have been demanding that I dare to break through the football field and strive hard. TCL also has this spirit, and we have the same philosophy and pursuit. TCL has developed rapidly in the global market, and our products have been well received. The quality of our TCL TVs now used by our family is very good, and they are excellent in audio and video quality. TCL's global sports marketing There is also a lot of achievements. I look forward to working with TCL to achieve a new breakthrough.

The TCL and Neymar will also work together to achieve in-depth communication with the fans. In summer, the young consumer groups in the country will greatly increase their attention to TCL television. In addition to the big stage of the World Cup, in addition to the time, the signing of Neymar is also An important upgrade of TCL's global marketing strategy.

At present, TCL's globalization development strategy focuses on the comprehensive development and promotion of brand influence based on the innovative advantages of products and technologies, and creates a Chinese brand image with the strength of 'Advanced Manufacturing Enterprise' in a global perspective. Among them, communicates with users. Defining products and services from the perspective of users is the key to TCL's ability to shape the brand power of big countries. Take this spring's new product launch as an example. TCL considers TV manufacturers as providers of user time plans, from content, services, artificial intelligence, and audiovisual. , home art and other aspects have been fully upgraded to provide users with a better time program, allowing users to enjoy the beauty of every second family time.

In terms of products, TCL TV's Xclusive, Cityline, and Popular three series of products have been thoroughly blended in the market, and they already have precise product positioning and complete product concepts. In the market, they can accurately cover consumer groups with different needs. X5 Quantum Dot TV, C6 New Theatre TV, P5 Ultra-Slim New Surface TV is one of the representatives. Among them, X5 applies industry-leading primary color quantum dot technology, Dolby® Horizon HDR technology, and Harman Caton custom sound system, support for Dolby Atmos®, full-surface curved screen design, etc., is dedicated to providing a living room with a noble and elegant atmosphere for the new elite's living room. Not long ago it was awarded ' "CITE 2018 Gold of the Year", "C18 new theatre TV for '2018 artificial intelligence TV TOP10'" powered by native high color gamut display technology supporting Dolby Vision® HDR technology; Hamanka featuring a unique sound tube design Audio, support for Dolby Atmos®, fullscreen screen design, elegant gentleman's grey color, C6 is full of romantic art, expect to become a new middle class The 'Friends' P5 is created for the new generation who is pursuing the trend of style. The gold curved screen, the eye of wisdom, the integrated technology of the middle frame, the MEMC motion image stabilization technology, the Conchs sound, etc. Expertise in the heart, repair in shape.

In terms of cutting-edge technology, TCL has laid out its core display technology, artificial intelligence and smart home layouts to create a new way of intelligent life in the future. As an important member of quantum dot display technology, TCL TV is the first domestic launch of Quantum Dot TV. The company is also one of the companies with the most complete QD industry and most competitive products. TCL's TV products have won the 'IFO Quantum Dot Technology Gold Award' three times and have won the Champion TV sales championship for the Chinese market for 16 consecutive weeks. In the field of artificial intelligence, TCL artificial intelligence 2.0 plus provides users with faster access to information through improved comprehension, retrieval, and service capabilities. It also allows people to find information and services are simpler; it also builds multi-modality through face recognition technology. The user system provides real personalized content recommendations, allowing information, services to find people more accurately.

The industry believes that in 2018, as an important year for enhancing the global influence of the TCL brand, relying on technological strength, quality assurance and service accumulation, and TCL’s globalization strategy in products, technologies, channels, marketing, etc., is accelerating. TCL will interact more effectively with the target user groups. The World Cup and Nei Maer will be an important opportunity to further promote the expansion of brand influence globally.

It is reported that from April 19th to the end of July, TCL TV will be set every Thursday as 'Neymar Day', as long as the user goes to the offline terminal store to experience the TCL TV which Neimal likes to find Neymar elements. There is a chance to get Neymar's customized souvenirs.

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