Sony Madness 17 Design 2018 Red Dot Design Award

Sony's 4K OLED TV BRAVIA® A8F series and smart product Xperia Touch received the highest red dot award in 2018.

Jury comments:

The pure, highly integrated design style of the BRAVIA® A8F series TVs has given this series of products signature features. Their aesthetic mysteries lie in simplicity, the perfect reduction of basic equipment, and the design of innovations that are coordinated with internal complex technologies. This series of televisions is completely self-supporting and every detail is convincing.

Jury comments

The Xperia Touch smart technology projector can project to any surface and has a touch input function, providing a lot of new options for users of all ages. It can be used to read recipes in the kitchen, can also be used to play games or video chat. Xperia Touch is fascinating with its compact and compact design, and all components can be integrated as always. The innovative interface design creates a highly interactive approach.

The Red Dot Award is an international design competition hosted by the Westphalia Northway Design Center in Germany. The competition is judged by experts from around the world. The selection criteria include innovation, functionality, quality, ergonomics, sustainable development. 9 aspects, including symbolism. In 2018 Sony had a total of 17 products to receive the red dot award.

Other award-winning products include:

1- entertainment robot aibo

2- 4K Ultra-Short Focus Projector LSPX-A1

3- Soundbar HT-S200F

4- Wireless Headset WI-1000X

5- Wireless Headphones WF-1000X

6- condenser microphone C-100

7- Voice Assistant Speaker LF-S50G

8- Electronic Paper DPT-RP1

9- Digital Camera RX0

10- Smartphone Xperia XZ1

11- Smartphone Xperia XZ1 Compact

12- Smartphone Xperia XA1/XA1 Ultra

13- Smart Products Xperia Ear Duo

14- Toy Platform toioTM

15-Electronic Aroma Stick AROMASTICTM

YORK New Media Coolest Technology News

Scan code win award