Local time, April 17, 2018, Neymar's hometown, football kingdom Brazil, TCL global brand ambassador signing and new product launches kicked off. At the press conference, TCL awarded Neymar the symbol of 'Global Brand Ambassador' status and The seal of responsibility, Neymar will return the customized signature jersey to the senior vice president of TCL Corporation, TCL Multimedia CEO Wang Cheng, TCL Group Brand Management Center General Manager Zhang Xiaoguang and SEMPTCL joint venture company Pakistani founder Dr. ABH.
(Zhang Xiaoguang, the general manager of the TCL Group Brand Management Center, gave Neymar a global brand ambassador's seal)
The TCL X6 private theater, TCL P6 ultra-thin TV and a variety of flagship technology products made a stunning appearance on the day of the conference. Neimar and the participants together experienced the world’s leading intelligent product experience brought by TCL from a distance. At the same time, TCL × Neymar theme advertising has been strongly exposed in the 13 cities around the world. From Brazil's press conference to the rest of the world, TCL officially launched its global sports marketing campaign in the World Cup.
(Neymar customized a signature jersey for TCL rebate)
The Outstanding Achievement of Globalization Brings Out Intelligent Technology Products
TCL Multimedia's senior vice president, TCL Multimedia CEO Wang Cheng, shared the results of TCL’s globalization for the media and representatives of global distributors at the conference. TCL Group has more than 75,000 employees worldwide. 26 R&D centers, more than 10 joint laboratories, 22 manufacturing and processing bases, sales agencies in more than 80 countries and regions, operations in more than 160 countries and regions around the world. Through brands, products, channels, marketing and many other aspects In 2017, TCL Multimedia's annual sales achieved the strongest growth in five years, exceeding the annual sales target of 22 million units, and accumulated sales of LCD TVs reached 23,231,141 units, an increase of 16.4% year-on-year. The industry's third throne (Data source: IHS). In Europe, TCL sells in more than 20 countries. The market occupies the top three in France, and the brand recognition reaches 72% in Germany. In addition to continuing to consolidate the market share in Europe and the United States, TCL is also expanding strategically in emerging markets such as Brazil, India, Russia, and Argentina, taking root in the local market and putting TCL's industrial capabilities, R&D and service capabilities to the ground.
(TCL Group Senior Vice President, TCL Multimedia CEO Wang Cheng shares TCL's globalization results)
On the day of the conference, TCL launched two heavy-weight products in the TV category: the TCL X6 private theater and the TCL P6 ultra-thin TV. The 85-inch X6 is based on artistic aesthetics and extravagant technology. The super flagship product created by the sound quality enhancement technology. From the perspective of sound and picture quality, the X6 private cinema adopts a stable and reliable inorganic quantum dot material, which has 'high color gamut, pure color, and long color'. Features, on the screen display has reached a global peak level. X6 uses the local dimming 600 partition Galaxy multi-zone backlight control technology, 1200 pure light source to accurately control the brightness, to ensure excellent image quality while achieving a breakthrough in the distance OD12 backlight. X6 The overall thickness is only 24.8mm, and the industry's multi-backlit partitioned large-screen TVs usually have a thickness of 30-50mm. Whether it is 璀璨 screens or dark details, the X6 can be clearly presented. In order to bring users exclusive high-end private cinema The effect of the X6 is Dolby® Atmos® and Harman Kardon 7.1.4 Audio, the world's first top-of-the-line TV with 12-channel audio. In terms of process design, X6 Private The cinema’s most intuitive impression is the elegance and exclusivity that is just like the family’s precious works of art. TCL blends Eastern design thinking with Western modern design styles to create a new international design style unique to the X6 private cinema. With the idea of polishing, the X6 uses a glossy walnut textured finish and reddish-brown metal for local embellishment. The perfect combination of technology and art makes the X6 as elegant and elegant as a luxury work of art.
The TCL P6 ultra-thin TV is a product for the now self-contained and fashionable 80s and 90s. 4.8mm ultra-narrow frame, 7.9mm ultra-thin body, seamless one-piece molding process, all these All of them make P6 not only simple and fresh, but also have the beauty of carved details. TCL X6 private cinema and TCL P6 ultrathin TV combine TCL's cutting-edge smart technology and industrial design concepts, not only for the majority of football fans to bring better The time of watching the World Cup will show the global consumers more about the future direction of television.
(TCL's world-leading intelligent technology products allow Neymar to be acclaimed in the field)
In addition to witnessing the launch of new products, TCL Global Brand Ambassador Neymar also experienced many of TCL’s flagship products such as air conditioners, washing machines, refrigerators, and air purifiers. The world’s leading smart technology, high-end, stylish design, Jeanne Mar field frequently liked it.
In March of this year, TCL Air Conditioning officially announced a new smart strategy: it truly returned to the core demand of consumers for air conditioning, and intelligently brought about a significant increase in consumer experience for consumers. At the same time, it minimized the purchase cost and reduced the consumer economy. Burden. TCL air-conditioning new intelligent strategy, around the full upgrade of energy saving, health and comfort and usage habits, TCL air conditioning can help users achieve electricity tariff management, with 72 different air supply mode, equipped with a voice interactive system, voice command recognition accuracy rate of 95 %, favored by the market. As a product of TCL's intelligent technology, the 'T Rui' series hangs up at the conference site. Not only that, but also in industrial design, T Rui also has an industry-leading high-value, overall full-stream appearance. , petal style rose gold, integrated closed guide leaves plus micro hole left and right swing leaves of the innovative structure, with champagne gold crystal panel, elegant atmosphere.
TCL refrigerator washing machine is also fully upgraded this year's brand strategy as 'free from pollution +' and smart health' air-cooled +'. TCL's new all-touch non-fouling type drum washing machine to achieve 100% health and stain-free laundry, allowing users to wash each time The clothes are all alive. TCL washing machine is leading the needs of the times with innovative pollution-free technology, isolating the internal dirt of the washing machine, secondary pollution caused by bacteria and heavy metals to the laundry, and becoming the founder of the free sewage system solution and the industry's pollution-free standard. The developers of the company have obtained the first special product certification from China Light Industry Association, and practiced the big country brand with the enterprise spirit of “Dare to dare to insist”.
In the refrigerator products, TCL supported the technology, inherited the classic Huaguang, and pioneered an integrated variable-frequency air-cooling technology to achieve a 1-minute quick-cooling in 2 minutes, which quickly locked the raw juice of food ingredients. The patent for the whole-space AAT negative oxygen ion rejuvenation was The fruits and vegetables provide natural rejuvenation, and the water lock rate is more than 90% in 7 days. In 2018, TCL Refrigerator fully upgraded the healthy storage of ingredients, from antibacterial door handles, antibacterial door seals to the internal AAT health intelligence system, to create a shopping store for users to three meals a day. The smart and healthy air-cooled homes. At the same time, large-scale partitioned storage creates the best private space for all types of ingredients, including fruits and vegetables, fish, and other ingredients. It retains the natural taste of ingredients and leads a new era.
In the field of air purifiers, adhering to the concept of allowing more consumers to 'enjoy every fresh air', TCL Air Purifier focuses on developing and manufacturing a series of air purifiers for complex air environments. The new S800 series purifies the air purifiers. The effect is culminated in extremes. It uses a dual high-performance C+ filter system, with four layers of filter guarding to achieve complete dust filtration and antibacterial activity; 1:3 high-capacity formaldehyde purification ratio, efficient capture of formaldehyde; with nano-filtration technology, Ultra-fine particles as low as 10nm can be easily filtered and efficiently adsorb various harmful gases in the room. At the same time, TCL air purifier S800 series products are cleaned simultaneously with bilateral strainers, using S800 series, 20m3 room can be completed in 3 minutes Rapid purification.
Join hands with soccer superstar Neymar to upgrade the global influence of the brand
The chairman of the Paris Saint-Germains Al-Hellefi once said that Neymar was an international superstar and an international brand. Olympic champions, Champions League Champions, South American footballers and other honors added to bring hundreds of millions to Neymar. Fans. TCL, which has a history of 37 years, has evolved from a small company that produces tapes into a globally influential smart product manufacturing and Internet application service company group. The cooperation between the two sides during the World Cup is undoubtedly full of expectations.
Neymar said at the press conference that: Over the years, I have been tempered on the football field and have always demanded that I dare to break through and strive hard. TCL also has this spirit. We share the same philosophy and pursuit. TCL has developed rapidly in the global market. The products are highly praised and they are excellent global brands. TCL also has a lot of achievements in global sports marketing. We are looking forward to working with TCL to achieve new breakthroughs.
The signing of Neymar, in addition to the World Cup stage, is in line with the trend and is an upgrade of TCL’s global marketing strategy. The sports marketing map with the sponsorship of professional and professional teams at home and abroad is the core, because of Neymar's influence. The blessings became more complete and more global. With the continuous evolution of the voice of consumers' communication, they tend to be unified and mature. TCL's connection with consumers is constantly updating and iterating to gain the potential of global consumer communication. Strengthen the globalization of sports marketing. Joining Neymar will become the catalyst for TCL's entire marketing system.
(TCL and Nemar make a T gesture to cheer for the Neymar World Cup)
From the first time in 1994 to the China Football A Division, TCL has had a deep imprint on the sports cross-border and desire for 22 years. With the accelerating globalization process, TCL's sports sponsorship has also expanded to Overseas: In North America, TCL is the official TV brand for the Rose Bowl and UCLA sports teams, the NBA team Minnesota Timberwolves partners and sponsors; in South America, TCL sponsors Argentina's Rosario Central team, is the Brazil Football Association referee jersey Advertising sponsors. The essence of sports marketing lies in the combination of sportsmanship or sportsmanship and the value of the company’s own brand. TCL is constantly exploring the essence of this. With the acceleration of globalization, traditional forms such as sponsorship events and teams In addition, Neymar's catalytic role will become increasingly prominent.
According to Zhang Xiaoguang, general manager of the TCL Group Brand Management Center, TCL’s global strategy will be upgraded to three stages: the strategic system, strategic framework, operation direction, and early exploration, cross-border M&A, and steady growth since 2017. In the stage of 'Globalization Brand Export', we compete with top international brands on the world stage. ' Through global product output and brand output, TCL will interact and communicate more effectively with target user groups, enhancing overall global influence. .
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