On the afternoon of April 11, Nubia held a new product launch conference in Beijing's China Film Director's Center to bring Nubia's first Z-series mobile phone in 2018 - Nubian Z18mini. Nubian Z18mini used 18:9 Full screen design, Xiaolong 660 AIE processor, the new standard 6G running memory, and provide Yao Ding black, Glacier white, celadon blue, Ying Yu powder and Provence Special Edition body color.
Nubia Z18mini
Mr. Ni Fei
After the press conference, Nubia brand co-founder, Nuvi smart phone general manager Mr. Ni Fei and Nubia brand co-founder, Nubian Technology Co., Ltd. design director Mr. Wang Hui received media group interview. People answered questions about Nubia Z18mini.
Young users are the focus of Nubia?
Nubian’s recent press conference is relatively frequent, and the pace is also very fast. Whether it is the V18 or Z18mini who are alive with the upcoming Nubian Red Devil game mobile phone, it seems that they are targeting a more youthful market. In response, Mr. Ni Fei said: The products of the BYD V18, Z18mini are different, and the groups they face are different. This can be seen from the pricing. The price of the Nubia V18 is 1299 yuan, which is more inclined to the entry-level machine, the pursuit of good-looking, easy to use and Fun. Nubian Z18mini price is 1799 to start, in photography and experience is better, more able to meet the demands of mid-range users. Mr. Ni Fei also stressed that Nubian V18 and Z18 mini positioning of these two products is not Contradictory, user groups can choose mobile phones according to their needs.
Nubia will also bring its first mobile phone designed specifically for games on April 19th. Nubian gaming phones will be targeted at e-sports game segments. This is also a product developed for different groups of people. Nubia The released V series, the mini series and the Red Devils series have clear positioning characteristics, and the price difference also gives users more choices.
Artificial Intelligence (AI) and calf voice
Nubian V18 has added a dedicated voice button and integrated AI functionality into voice buttons to enhance the experience of artificial intelligence. During the group visit, Mr. Ni Fei made his own judgment on artificial intelligence: Artificial intelligence must be a smart phone. The direction of development, but the current application of artificial intelligence technology in the mobile phone is in its infancy, and it has little effect on changing the user experience.
Nubia's application of Maverick's voice is to do some gradual improvement in the experience level. Nubia has its own artificial intelligence team, but the development of artificial intelligence technology is actually the development of the entire product chain, including The algorithm of the upstream AI, the training of big data, and the establishment of various AI models, this is what the algorithm company has to do.
Terminal companies are more concerned about how to balance the power consumption and performance of mobile phones. Therefore, the current human function has not yet reached the critical point of qualitative change. Nubia will continue to pay attention to artificial intelligence and will continue to do good mobile phone users. The experience. With the accumulation of user data and the improvement of future industry algorithms, I believe that artificial intelligence can make a qualitative change to the mobile phone experience.
Although the concept of artificial intelligence is good, but users can not directly feel its existence, voice is more likely to reflect the carrier of artificial intelligence, so Nubia joined the Maverick voice function. Now a lot of artificial intelligence voice manufacturers are doing smart speakers. However, Mr. Ni Fei believes that these smart speakers are only giant toys, and it is difficult to say whether they can bring larger markets. Future artificial intelligence technology can certainly develop, and voice is still an important carrier of artificial intelligence. However, Nubia needs to make a difference. Artificial intelligence, highlighting the brand's competitiveness.
5G network and fingerprint under the screen
Regarding the issue of 5G networks, Mr. Ni Fei believes that 5G has opportunities for the whole industry, and 5G is a relatively rigid reason for replacement. Therefore, everyone is looking forward to the coming of 5G and changing the status of the relatively less booming industry. Asia's 5G roadmap, Nubian will launch a 5G tester in 2018, and then introduce commercial products in 2019. However, the final time to market for 5G products will depend on the progress of the deployment of network equipment, Nubian Meetings and Operations. Maintain good communication between the business, with the progress of operators.
Fingerprinting under the screen is one of the key points in the mobile phone industry in 2018. Now that there are vendors officially shipping products, Mr. Ni Fei, the Nubian general manager, believes that the technology under the screen may still be at risk. The risks include two aspects: One is the problem of screen transmittance, which may have an impact on screen life; the second is the problem of recognition rate. Nubian also has the technical conditions of using the fingerprint under the screen, but the introduction of related products will need to continue. Waiting for technology development. The current screen fingerprint must be used together with the OLED screen, which also means that the fingerprint under the screen is easily affected by the supply chain. Now the industry is trying to overcome the LCD screen fingerprint technology, but this technology will take time.
Nubian Smart Link Planning
In the layout of the Internet of Things, Nubia is not turning to the Internet of Things because the mobile phone is not good because it is an industry trend. The 5G network has higher bandwidth, greater connection speed and less delay, actually It is the best carrier for Internet of Things technology. 5G technology not only affects the mobile phone industry, but also the new Internet of Things is an important technology carrier for 5G. However, the problem with the Internet of Things is that there is currently no established business model, and no one among the various vendors. It's particularly good.
Nubia Z18mini
Nubia will adhere to the market of the Internet of Things, because in the future there will surely be a complete Internet of Things business model. Smart door locks are currently relatively clear potential markets in the Internet of Things, once the demand is formed there will be a large market. Networking is a long-term strategy for Nubia. If other suitable entry points emerge, Nubia will do it, but Nubia will not blindly try.
