TCL Refrigerator Washing Machine Hands on Nemar Smart Health Accelerates Globalization Layout

In 2018, the healthy lifestyle of all people has been raised to the national strategy. As the number of middle-class people has risen, the demand for health products and services has soared. This has accelerated the upgrading of people’s consumption; after the “Healthy China 2030 Planning Outline” was released, consumption upgrades went deep into the refrigerator-washer appliance market. Consumers’ demand for home appliances is increasingly diversified and personalized. Product technology innovation centered around users is leading to new consumer changes; smart health has become a vane for the development of ice-washing industry and a new engine for economic growth in China’s home appliances. Advisor Paul Pierze once wrote in The Fifth Wave of Wealth that in the 21st century, the health industry will become the fifth wave of wealth after the automobile, real estate, IT and internet industries, creating a global Estimated wealth and opportunities. Recently, the overall popularity of refrigerator washing machines in the Chinese market is relatively high. The market increase is more from consumption upgrades and demand upgrading. Especially in the wave of smart health and quality consumption upgrades, smart health, AI intelligence Other ice wash product innovation shines.

Grasping a healthy atmosphere will help China's refrigerator washing machine household appliances enterprises to enhance the core competitiveness of global product brands. TCL refrigerator washing machine always adheres to technological innovation, based on the user's 'health', and gradually mobilizes the high-end market in the ice washing industry, accelerating the realization of curve overtaking On April 17th, local time, the grand opening of the global conference of TCL & Neymar, Sao Paulo, Brazil. At the press conference, TCL awarded Neymar a stamp bearing the status and responsibilities of 'Global Brand Ambassador'. At the same time, TCL touched the door. Controlled contaminant-free drum washing machine and one-piece frequency conversion crystal cross four-door air-cooled refrigerator was unveiled. Global football superstar, TCL global brand ambassador Neymar visited. After the experience, he praised his innovative technology frequently. TCL refrigerator washing machine accelerates industrial upgrading and global development to add the most weight.

Technology Breakthrough Creates Free Sewage System Solution Healthy Laundry Mode Enters Ten Thousand Families

The constant innovation breakthrough in washing machine product technology has enabled TCL washing machines to continuously occupy the high ground of competition and has won the attention of the industry and the market. From contaminated washing machines, to contaminated drum washing machines, to dirt-free drums. Barrel washing machine completely solved the secondary pollution of laundry and the cross-contamination between laundry and clothing. It became the founder of the solution for the free sewage system. The developer of the standard for the non-polluting washing machine and the first special certification of the China Light Industry Federation. , To practice the big country brand with the enterprise spirit of dare to dare to dare to insist.

In 2018, TCL Washer upgraded its product brand strategy and committed to provide users with 100% free filth, ie full range of free from pollution, whole process free from pollution and life-span free of dirt. In 2018, TCL Washing Machine will take the lead in achieving offline full products. The line will be free of pollution, and at the same time stop R&D investment for non-polluting products, and stop production of non-fouling-type washing machines in 2020, and gradually push health care to a new milestone, so that pollution-free + truly become a standard of healthy life, with technology Innovation leads the era of health needs.

For the brand strategy of the brand new upgrade, Xing Zhe, Product Director of the Washing Machine Product Center of TCL White Home Appliances Division, said that 'Exemption +' and '+' are comprehensive upgrades of products including core interest points, appearance, capacity, and other auxiliary functions. Users create brand-new and comprehensive anti-fouling experts. We will continue to deepen the needs of users' health cleansing, continue to carry out innovation iterations on the technology of 'no pollution', and TCL will continue for the healthy life of users.

Health has become the foothold for continuous upgrading of TCL washing machine technology, and has captured a certain market competitive advantage for TCL. Zhang Li, General Manager of China Marketing Center of TCL White Goods Division, said in an interview: 'The 2018 TCL washing machine was technically Health-centered, launched a new 'free from pollution +', to serve the needs of users healthy life. '

The trend of healthy refrigerators TCL takes the lead in opening up innovative ideas

Compared with the growth pressures faced by the washing machine industry, the refrigerator's test seems to be more severe. The industry believes that the large structural opportunities within the refrigerator industry are winding down. Multi-door refrigerators have accounted for nearly 60% of the entire refrigerator market. The retail sales share, among which the multi-door cross products in the refrigerator market have already accounted for 44.8% of the overall multi-door refrigerators, it is difficult to promote the sustainable development of the entire industry by simply relying on the structural upgrade between internal categories. "Transformation" will explore a new path for the development of the industry.

According to a recent survey on consumer refrigerator preferences, at the moment when consumers purchase refrigerators, 41.6% of consumers will focus on fresh-keeping technologies, and 28.1% will focus on bactericidal and deodorant functions. Refrigerators with better health characteristics have become New demands of consumers. After several years of research and development, 'good air-cooled selection of TCL' has become the brand imprint of TCL refrigerator; in 2018, from air-cooled to smart and healthy air-cooled +, TCL refrigerator innovation focuses on not only fresh ingredients but also more wisdom. Healthy storage, for the user to create foods from the outside to the inside of the smart home. In 2018, the China Household Research Institute and other jointly prepared "health white refrigerator 2017" more proof of this point.

TCL refrigerators have long been dedicated to 'hidden' health threats in refrigerators. The refrigerator serves as a storage space for family members' nutrition and health issues can not be ignored. In 2018, TCL Refrigerator pampers users' needs for food storage, not only focusing on keeping refrigerators fresh. Technology upgrades, more emphasis on smart food storage of refrigerator ingredients. TCL Integral frequency conversion air-cooled refrigerator's unique integrated control dual conversion technology, can achieve 2 minutes fast cooling 1 °C, lock ingredients fresh, full-space permanent AAT negative oxygen ions to maintain freshness Technology, to achieve a 'dust, deodorization, sterilization, fresh care' as one of the 360-degree maintenance. In the use of antibacterial materials, TCL refrigerator in the industry took the lead in the first class to achieve antibacterial silver ion antibacterial handle, antibacterial rate reached 99%, and the use of anti-mildew Class 1 antibacterial door seals, E. coli, Staphylococcus aureus sterilization rate of up to 99%, to achieve the health of the refrigerator outside the space management; in the refrigerator, through the AAT intelligent sterilization system, removing 91.17% The interior space of E. coli protects the freshness and safety of ingredients and provides families with a full range of health care.

This year, the brand strategy of TCL refrigerator upgrade products is 'air-cooled +' - in 2018, the exclusive AAT smart-bacteria sterilization system of TCL refrigerators will be fully popularized for new products above 250L, from foodstuffs to freshness, nutrition and health, all 100% of new products are equipped with antibacterial door seals and antibacterial handles; according to the plan, by 2020, TCL refrigerators will strive to achieve healthy refrigerator sales accounted for 70%.

Signing Neymar Strong to Join Hands to Accelerate the Globalization Process

Since its establishment in 1998, TCL Refrigerator Washing Machine has been 'pragmatic and innovative' as its branded gene. It has always been based on the needs of its customers and innovated for a healthy life. In 2017, TCL washing machine sales reached 1.92 million units, an increase of 11% year-on-year. Refrigerator industry ranked sixth; sales of refrigerators reached 1.55 million units a year, ranking sixth in the domestic refrigerator industry; 2018 TCL refrigerator washing machines will be guided by the Group's globalization strategy, taking advantage of the Group’s global brand advantage, through the three armed forces. Linkage, to accelerate the expansion of the global market. TCL refrigerator washing machines, has appeared on many international occasions including IFA, and successively won a number of international patent certification and international product technology awards, Neymar also said at the press conference, 'TCL brand courage to open up , The spirit of continuous innovation touched me, just like his slogan - creative moving life, like me, is playing with the love of football for the fans to bring better sports passion and happiness.

This time, together with Neymar, let global users come in close contact with TCL refrigerators, and then understand the value of TCL's ice-wash products for healthy living. With this year's World Cup approaching, TCL & Neima Global Conference Card World Cup this stage In addition, relying on the passion and fun-filled experience of football, relying on Neymar's high popularity in Europe, South America and even the world, it will stimulate the market potential of TCL, effectively enhance the value of TCL's global brand, and help TCL refrigerators. Washing machines and the concept of health advocated by them have gained more recognition around the world. Together with Neymar, they have made breakthroughs in the global arena and attracted worldwide attention!

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