Today, mobile photography has profoundly changed and enriched our lives. People like to record and share anywhere, anytime. Therefore, taking pictures has become one of the most important features of smart phones. A smart phone needs to be recognized by consumers and the effect of photographing plays a decisive role. The effect of.
Since its release on March 27th in Paris, the Huawei P20 series has generated strong response and has become the focus of global media attention. In particular, the P20 series can be said to have taken photos all over the world. In the ranking of DxOMark, an authoritative foreign authority, it has obvious advantages. Leading the latest flagship of Apple and Samsung. In terms of photos, Huawei P20Pro scored as high as 114 points, P20 scored 107 points, ranked third in the Samsung S9+, scored 104 points. At this point, Huawei's mobile phone also completed a large Beyond, become the leader in the smart phone industry in technological strength.
The Huawei P20 series has a powerful hardware configuration, which is the basis of the user experience. Huawei's P20Pro is equipped with Leica's three lenses for the first time to create photographic performance comparable to that of professional cameras. However, the Huawei P20 series is a leader in photography. It can be completed by configuring stacking. It involves complex integrated technologies, including imaging principles, optical design, AI chips, and smart camera systems. These are the results of Huawei's continuous R&D investment and profound results. Huawei believes that it is important for users to be outstanding. The image quality and photographing experience must be based on the nature of photography. Each photo of the user is accompanied by 'emotions' and 'thoughts'.
Hard and soft, non-superimposed
Huawei is an open company and has always advocated cooperation with the best companies in the world, bringing outstanding technology and performance to the broad masses of consumers. With the continued deepening of cooperation between Huawei and Leica, and Huawei’s significant investment in imaging technology, Huawei has successfully entered the ranks of the world's top camera phones.
For photographers, Leica is a dream in their hearts. However, Leica cameras are expensive and most people are elusive. Li Changzhu, director of Huawei's mobile strategy and business development department, said: 'Some people say that the phone has subverted the camera. , And our story is that of a camera manufacturer.
Huawei P20 is equipped with a new generation of Leica dual lens, 12 million color lens + 20 million pixel black and white lens combination, f/1.8 + f/1.6 large aperture, greatly improving the night shooting effect, so that the color is accurate, detailed analysis of the more clear. Huawei P20 Pro is equipped with Leica three lenses, a 40 million pixel color lens, a 20 million pixel black and white lens, and an 8 million pixel telephoto lens, and equipped with f/1.8+ f/1.6+ f/2.4 aperture , To create a professional level photography system.
Generally speaking, using a mobile phone to shoot a distant view, the effect is not good, and the details cannot be presented. Huawei P20 Pro adopts a new Leica optical zoom lens system. Together with Huawei's zoom technology, this problem is solved very well - it is the highest It supports 5x zoom, and even the details of the distant beauty can be easily realized. The P20 Pro has created the shooting performance comparable to the SLR, leading the wisdom camera into a new era.
The author had a face-to-face meeting with the CEO of Leica last year. He said that cooperation between Leica and Huawei is not at the brand level but full-scale technical cooperation. Leica wanted to bring the technology in the camera field to smartphones and let Leica The camera technology allows more users to enjoy. In his view, Huawei's cooperation with Leica is a win-win situation.
In terms of photography, most mobile phone manufacturers have evolved according to the traditional path. For example, everyone likes to pursue higher pixels and emphasizes beauty too much. The efforts of mobile phone manufacturers have indeed improved the camera experience of consumers. Most people no longer carry cameras. A mobile phone can record your life and share wonderful.
However, the mobile phone camera has also entered a misunderstanding. Some brands overemphasize the beauty, and stay on the stack of hardware parameters, which is out of the essence of the camera. This is not what consumers really need. Huawei thinks, 'In the digital age, the world’s The essence has not changed. 'And Huawei founder Ren Zhengfei once said, 'Tofu is still a tofu'! Taking a picture of a smart phone, if you want to have a real breakthrough, you have to start from the essence.
The Huawei P20 series took a major breakthrough in photographing and won worldwide attention. It is by no means a luxury hardware configuration. An excellent mobile phone is not a hardware parameter arrangement. Huawei has become a global camera phone, behind which is powerful The support of the technology includes continuous input and ambition for imaging principles, optical design and image quality control.
Open photo imagination space
Huawei and Leica continue to deepen their cooperation. Through the polishing of three generations of products, Huawei has brought leading technology into photography and explored more on the road to excellence in mobile phone photography. There is more than just going forward. Huawei's consumer business CEO Yu Chengdong said : 'We pay tribute to the art masters, but we can't help but take advantage of our own pace. The P20 also uses a more powerful AI technology while using the industry-leading lens system.'
Human society is entering a smart society. Artificial intelligence enriches our imagination and creates more possibilities. Huawei first conducted artificial intelligence exploration on mobile phones. Last year it introduced the world’s first artificial intelligence chip, the Unicorn 970, which integrates neural network elements. (NPU), Pulling Smart Phones into Wisdom Times has changed the way we communicate and interact.
Vision determines the realm, Huawei can lead in the intelligent sideways, and is closely related to its strategic vision. Since its inception, Huawei has insisted on taking out more than 10% of revenue every year, using R&D input. In recent years, this figure has risen to around 15%. Last year, Huawei's R&D investment reached 89.7 billion yuan, a year-on-year increase of 17.4%. Over the past 10 years, Huawei's R&D investment has accumulated as much as 294 billion yuan. Enterprises that dare to invest in this kind of company, even if they look at the world, are very few. The European Commission released The data shows that last year, Huawei's R&D investment ranked sixth in the world.
The continued investment in the field of artificial intelligence has enabled Huawei to have a deeper accumulation of mobile phones. Huawei's 2012 laboratory is the world's leading laboratory, focusing on forward-looking technologies such as artificial intelligence and big data mining. In addition, Huawei and Shannon Laboratory, Moore Lab, focusing on cutting-edge technology research. Early deployment in R&D allows Huawei to build the depth and breadth of technology, especially in the underlying technology.
With the Huawei Mate10 open-end smart window, some mobile phone manufacturers have begun to wipe the ball. Huawei P20 series in the artificial intelligence, so that users can be more intuitive and intuitive. For example, in the camera, Huawei P20 series AI photography master (Master AI) brings professional photography skills to your mobile phone to make mobile photography easier. Specifically, it can automatically select the shooting mode and parameter settings for up to 19 types of scenes. This is the first time for mobile photography. 'Great Liberation'.
In the past, when we used a mobile phone to take pictures, we overemphasized the technology of the photographers, did not understand the photography skills, and did not know how to adjust the parameters. It was very difficult to take good pictures. This limited the interest of most people using mobile phones. The support of AI photographers simplifies the camera taking pictures. The Huawei P20 series can intelligently recognize various scenes and intelligently adjust different light effects according to the objects appearing in the scene. Even the backlighting can produce the best results.
Comprehensive AI technology has allowed Huawei P20 series photography to get rid of burdens and shackles. In the past, when using a mobile phone to shoot complex scenes, relying on a tripod, if you want to shoot night scenes, hand-held shooting is not good, therefore, 'Super Night Scene' function, For most people, it is like chicken. Huawei has completely solved this pain point with artificial intelligence technology. Huawei's P20 series of AI anti-shake technology can still shoot beautiful night scenes in the case of handheld 6 seconds. The mobile phone night shot relies on a tripod.
The integration of light and technology is inseparable from the accumulation of technology
In 2017, Huawei achieved sales revenue of 603.6 billion yuan, a year-on-year increase of 15.7%, and realized a net profit of 47.5 billion yuan, a year-on-year increase of 28.1%. Among them, Huawei's consumer business performed well and achieved sales revenue of 237.2 billion yuan, an increase of 31.9 percent year-on-year. %. This achievement is not easy - last year, the global smart phone market fell into negative growth, Huawei mobile phone contrarian growth, shipments of up to 153 million, won the consumer's approval.
Huawei's mobile phones are striving for ultimate innovation and superior experience. They have continuously made breakthroughs in the high-end market and won the recognition of consumers. Huawei's leadership in the P20 series is based on unique industry insights and strategic vision. Huawei P20Pro has achieved technology The perfect combination with art brings new user experience.
Huawei's P20 series is a leader in photography. It is a full-scale leader. Huawei has built top-notch photographic ecosystems, from Leica lens systems, to AI chips, to smart photography systems. Huawei has devoted itself to the exploration and active exploration of photography. Huawei has demonstrated profound accumulation in aesthetic research and smart technology.
Huawei has more than 80,000 R&D personnel and R&D centers around the world. Where there are talented people, we can set up an R&D center where we can absorb the energy of the universe. Especially in Europe, where Huawei and other mathematicians in Russia and France concentrate, A research and development center based on mathematical algorithms has been built. In addition, Huawei has also set up an aesthetic research center in Europe, and they continuously provide creative ideas and inspiration for Huawei mobile phones.
We have seen a lot of humanized things from shopping without P20. For example, many scenes are often flashed. We can't take pictures of this kind of scenes, and sometimes we have regrets. In the state, we must first light up the screen, turn on the camera, and then aim at the goal. At this time, the beautiful has passed us. Huawei from the consumer point of view, to solve this problem. Huawei P20 series in the state of the screen Next, just press the volume button twice, you can achieve 0.3 seconds fast capture, capture each wonderful moment. Moreover, P20 builds 4D prediction focus and zero-delay shutter capabilities, can automatically track the focus, quickly capture moving objects .
Huawei's P20 series is a major breakthrough in camera technology, and the improvement of user experience is a result of profound development. Today, Huawei's mobile phone has established a comprehensive leading edge in software algorithms, as well as the integration of light and technology, and has become an industry leader. Leader.
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