The China Import and Export Fair ("Canton Fair"), known as the "China's First Exhibition", opened in Guangzhou in the 123rd.
617 companies from 34 countries and regions displayed their products in the import exhibition area. Under the new situation of international trade, the Canton Fair once again released the barometer and vane of China’s foreign trade, and the “Belt and Road” trade became mainstream. There is a background of Sino-foreign joint ventures. Konka, with its full range of products unveiled, attracted a large number of overseas buyers to understand and discuss.
Innovate technology to attract many foreign customers to negotiate
Canton Fair is the busiest of Konka's booth. It is Zhou Chi, general manager of the Overseas Business Division. Starting from the start of the exhibition hall, they are constantly receiving after wave of customers from abroad, explaining the exhibits to customers in detail. The Konka show 8K externally. TV, Wallpaper TV, OLED TV, Art TV, Inverter TV, etc. Among them, high-quality, high-quality LED TVs have the highest audience rate. Compared to 8K, OLED, art and other TVs, LED series are by no means the high-end products of Konka. , However, the use of Konka inverter technology, built-in Dolby panoramic sound, the quality and sound quality to the optimal cost-effective, favored is also a matter of course.
Carefully laid out, Konka Overseas continues to grow in contrarian conditions
Last year, with the continuous increase in the price of screens, the turmoil in some key markets, the economic downturn, and the increasingly fierce external competition in the industry, Konka’s Overseas Business Unit adjusted its strategy in a timely manner and actively promoted the sales strategy of “LOCAL KING” throughout the year. Depth binding, exploring new opportunities, focusing on key markets and regions, and digging deeper into strategic customers in Vietnam, Colombia, Algeria, etc. At the same time, we are fully exploring new customers, marching into the European market, and vigorously promoting 798, 795, 794 , 662, 311 series and many high-end models of new products listed on the product structure continue to optimize, intelligent ratio increased to 41.5%, sales ratio increased to 41.1%. The final Middle East, China and the United States, Europe and other regions Key customers achieved breakthrough development, promoting brand marketing growth of 4% year-on-year.
The Canton Fair last week not only introduced products to customers, but also introduced innovations and changes in the development of Konka TV technology, refreshing the outside world's awareness of 'Made in China'. Konka not only focuses on technology, brands, and products in overseas markets. , Manufacturing and services are implemented in the same way as the 'go global' strategy. Zhou Chi stated that: Konka's overseas market goes from 'OEM OEM' to finished products to the sea, from individual sales to joint ventures with foreign companies, gradually high-end, intelligentized products globalize, realize Cross-enterprise, cross-border cooperation, build their own brand road.
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