Among them, Huawei P20 6GB+64GB 3788 yuan, 6GB+128GB 4288 yuan; Huawei P20 Pro: 6G+64GB 4988 yuan, 6GB+128GB 5488 yuan, 6GB+256GB 6288 yuan. Huawei MateRS Porsche design 6GB+256GB 9999 yuan, 6GB+ 512GB 12999 yuan.
After the press conference, the media interviewed the CEO of Huawei's consumer business. They were surprised at the price of the above products. For example, the MateRS Porsche had a starting price of 9999 yuan, which did not reach 10,000 yuan, while the P20 Pro sold a maximum of 6,288 yuan. .
'The next generation of Mate products may be more expensive, the price gap of Huawei's high-end products is continuously shrinking, and there is room for further increase in pricing in the future. How do you look at the issue of the price of the sale?'
In this regard, Yu Chengdong stated that the price of Huawei's products has indeed been increasing. Starting from the beginning of more than 2,000 bucks, it has sold more than 6,000 today, and there are more than 10,000 machines. Of course, the cost is also rising. Huawei’s R & D investment is very huge.
In the same way, the gross profit margin of the mobile phone industry is very low. Due to Huawei's huge investment in technology innovation, the cost of the product is also high, but compared to other products with the same price range, the price advantage of Huawei is very obvious. It is a battery life, a photo or fast charge, all leading the opponent.
Yu Chengdong believes that Huawei mobile phones are not expensive and have a price advantage.
In addition, Yu Chengdong also disclosed that with technological innovation in the future, Huawei’s leading edge will gradually bring about an increase in prices, but prices will not increase so fast, or they must ensure their own price advantage.
Yu Chengdong also said that Huawei’s price in Europe is significantly higher than that in China, and other brands are opposite. It is cheaper to sell abroad, and more expensive in China. Huawei is the only mobile phone manufacturer that sells expensive overseas and sells cheaply in China. .
As to why Huawei's P-series do not call for spokesmen, Yu Chengdong bluntly stated that Huawei prefers to use technology advantages to impress the market and impress users. Therefore, there is no spokesperson.