Today, some media reports said that 460 has started to divest its mobile phone business and launched a merger with a hammer mobile phone. The news will be announced after the 360 annual report.
However, this news was just released and it was faced by party 360. In the afternoon, 360 Group Chairman Zhou Hongyi forwarded the message in a circle of friends and said, 'This is what the fool's website is in Hu Pei, and is not afraid of being beaten'.
In fact, this rumor was not accidental. As early as the beginning of March this year, there were a number of media reports that the 360 mobile phone and Hammer Technology were in talks to merge. At the time, the final transaction was not yet reached. At that time, it was stated that both parties had already been before the Spring Festival in 2018. Begin contact, and both teams have already met.
In other words, Zhou Hongyi and Luo Yonghao once actually had a preliminary intention, but may not be able to reach a conclusion.
As for the reasons for not meeting, according to Tencent Technology's quote from people familiar with the situation: Zhou Hongjun originally wanted to work together with Hammer Technology to make the 360 mobile phone brand bigger, but also make the hammer brand more powerful, but the hammer technology is rising shipments , need to invest a lot of money, there is not enough resources and funds to support the cooperation of the two sides, so Zhou Hongyi decided to continue to do by the 360 mobile phone team, and give full support, want to make the 360 mobile phone to a new level.
Some analysts pointed out that behind the merger rumors are the epitome of the Chinese mobile phone market environment. At present, the growth of China's smart phone market has stagnated, and the situation of strong and permanent strong, leaving small and medium-sized mobile phone manufacturers have less and less living space. Without strong financial support, many small brands do not survive this winter.
Data shows that in the Chinese smartphone market in 2017, the top five manufacturers’ market share exceeds 75%, leaving only 24.3% of all remaining manufacturers. This shows that the current market is in a state of extreme polarization. It is expected that the market will concentrate in the next two years. Degree will further intensify.
Earlier, industry insiders said in an interview with JiWei.com that except for the small brands such as OnePlus, 8848, Meitu, etc., other small brand manufacturers are in a loss state. Further market concentration is very unfavorable for small and medium-sized brands. In the next two years, there will be a large number of manufacturers closing down or exiting. For example, the original sub-brand of Coolpad Group has stopped the development and production of mobile phones.
At present, 360 mobile phones and hammer phones face the same pressure. Although Zhou Hongyi has reorganized the mobile phone business several times in the past few years, 360 mobile phone sales have been unable to break through, and sales have maintained about 5 million in the past two years. It was only for the first time in 2017 that the breakeven balance was achieved. Before, 360 Li Kaixin, president of the mobile phone, said that in the year of 1818, the 360 mobile phone will continue to move steadily and steadily. It will not hurry, keep growing, seek profit, and go one step at a time.
The hammer mobile phone has been in a loss state. The data shows that in 2016 alone, the company’s net loss was 428 million. However, in 2017, the hammer mobile phone received 1 billion yuan of financing. Among them, the Chengdu government invested 6 billion yuan. How long the funds can support, you need to look at the market performance of hammer phones this year, Luo Yonghao is currently under pressure.