After officially changing the name of the company to 'Zhejiang Yitian Smart Kitchen Co., Ltd.' and proposing the company's strategic development goals of '100 billion Yida, 10 Billion Enterprise', the Yida Tian, an integrated cooker company, has already stood at a new level of development. On - to create an integrated kitchen as the core, to meet the different needs of the user's smart kitchen space has become the direction of Yi Tian's current efforts.
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Sword refers to 1 billion yuan sales target
Yang Guang, deputy general manager of Yi Tian Smart Kitchen & Electric, made clear in an interview with Aiken Power Grid: 'Yian Tian pointed to a sales target of more than RMB 1 billion in 2018, and in addition to integrating stoves, including dishwashers. Smart Kitchen Appliances will become a new growth point.
In fact, Evergrande has become a phenomenon-level enterprise in the rapid development of the integrated stove industry since the official launch of the brand transformation process of “Yi Tian Meng, Brand Road” in 2014. In just four years, sales increased. 15 times. In 2017, Yitian's integrated stove production exceeded 100,000 units, doubling growth year-on-year.
Today, Sword refers to a sales volume of more than 1 billion yuan, which means that Yitian will achieve at least another growth on the basis of 2017. It should be said that this is not for Yitian, which is already in the first camp of the industry. A relaxed goal.
However, in Yang Guang’s view, on the one hand, the integrated cooker industry is still in the ascending agglomeration. Yitian is bound to accelerate the pace of development and continue to outperform the growth rate of the industry. On the other hand, it is aiming to become the leader in the integrated stove industry. For Yitian, for a sales target of RMB 1 billion, the position of the first camp of the Yitian industry can be further consolidated and the gap between follow-up pursuers can be widened.
In 2017, Meida became the first company in the integrated cooker industry to achieve a revenue of over 1 billion yuan. This is very meaningful for us, which shows that the integrated cooker segment has high growth potential. ' Yang Guang continued , 'I expect that in the entire industry, there will be 3-4 companies with a sales scale of 1 billion yuan in 2018, and the advantage of the leading industry camp will continue to grow.'
Yi Tian smart kitchen appliance marketing deputy Yang Guang
Extend the integration of kitchen stoves to smart kitchen appliances to raise the bar for industry competition
In view of this, YiTian is fully prepared for product, manufacturing and branding, and is playing a new campaign that extends from a single integrated kitchen to smart kitchen appliances, thereby further increasing the industry's competitive threshold.
Firstly, in the product, Yida took the lead in seizing the fast development of the dishwasher market in the past two years. It quickly established a team of professional dishwashers to layout dishwasher products. Currently, YT's integrated sink washing Dishwasher, stand-alone stand-alone dishwasher is available, followed by embedded dishwasher products. At the same time, Yitian also pioneered the dishwasher integrated kitchen, further integration of traditional split kitchen appliances, innovation, upgrade , The integrated stove combines the new 'four energy' combination of hood, cooker, dishwashing and disinfection.
On the other hand, deepening the layout of product intelligence. At the Beijing Construction Fair that ended recently, YI TIAN demonstrated a variety of intelligent products, such as products that can completely control products through voice commands, and Self-monitoring and repairing products. Yang Guang told Aiken's home network: 'We hope that through the application of some intelligent technologies in products, we will turn passive services into active services to better meet the needs of users and increase their consumption. Experience. '
Secondly, from the perspective of full production capacity, this year, along with the gradual completion and production of Yitian’s fourth phase of the smart factory, Yitian’s production capacity will be effectively released, and it can fully guarantee various product lines including integrated stoves and dishwashers. Effective and timely supply. According to reports, Yitian's smart factory, whether it is from production equipment, to production management, or the entire enterprise's information process is strictly in accordance with the industry 4.0 standards to build. Among them, only the dishwasher production line There are five, enough to ensure that YiTian has an advantage in the field of dishwasher. In addition, YiTian plans to add a new intelligent industrial park covering an area of nearly 700mu for the construction of one million smart kitchen appliances. The competitive advantage in productivity and technology.
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The third is more targeted in brand investment. In the past four years, Yitian has effectively promoted the visibility of the brand by holding high advertising strategies. Nowadays, facing increasingly fierce competition in the industry. Situation, Yi Tian continued his generous investment in advertising, and also targeted the brand publicity. Yang Guang said that one should do brand voice and the second is to be closer to young consumers.
Since the beginning of this year, Yitian first named the high-speed rail train. Through the concept of a high-speed train, the 'national business card' to deliver Yitian's smoke-free harmless kitchen, it has not only enhanced Yitian's brand influence, but also promoted it to more users. In addition, Yitian, as a special sponsor, appeared in the third quarter of Zhejiang Satellite TV’s original original suspense-style outdoor reality show “24 Hours” to make more young consumers. Understand and understand Yitian.
In the Aiken power grid, the shift from a single integrated kitchen to an intelligent kitchen is definitely not just a matter of product diversification. However, Yitian sees a variety of possibilities for the future development of kitchen space integration from deep-growing integrated cookers. It can be said that this strategy fully embodies the ideal and ambition of Yitian in the field of smart kitchen appliances, and also raises the competition in the integrated cooker industry to a whole new level.
Yang Guang said: 'The integration of stoves from the previous integration of range hoods, gas stoves, sterilizers and bowls and baskets, has gradually formed ovens, steamers, dishwashers with different combinations, enough to prove that it can be integrated through an integrated platform With related products of the same type, we naturally can integrate the bowl basket, garbage disposal, water purification equipment and other products by integrating the sink. This will make the kitchen space more integrated and intelligent. I think this will be Supporting Yida to achieve the key direction of the company's strategic goal of 'Billion-Yuan, Ten-Billion Enterprise'.'
