On April 10, Li Dongsheng, vice chairman of the National Federation of Industry and Commerce and chairman of the TCL Group, stated during the Boao Forum for Asia that the tax bill provided by the United States does cover some products of the household appliance industry. However, this part of the product is not produced in the United States itself. The final effect depends on the outcome of the negotiations.
The Chinese home appliance companies, which play a significant role in the global home appliance manufacturing and consumer industry, have expressed their objective analysis and rational judgment on the upgrading of this trade friction. From a procedural point of view, the U.S. Trade Representative Office announced additional goods for China. The proposal of imposing a 25% tariff still requires public consultation and holding of relevant hearings. Moreover, the United States has a strong dependence on the import of home appliances. According to the study of Minsheng Securities, the consumption of household appliances in the United States accounts for about the consumption of global household appliances. 18%, second only to China's 30%, but its own output only accounts for about 2% of global household electrical output.
The Chinese home appliance companies that have long been alive in the globalization of the world are more ecstatic in the United States before waving the big sticks of trade. Many companies have established production bases and joint ventures in countries such as Mexico, Russia and Brazil. If the United States imposes high tariffs, Enterprises can respond by quickly transferring production lines. Relying on the advantages of the US-Mexico border region, the border regions of northern Mexico are highly favored by multinational companies. In 2011, Hisense established a Mexican branch and entered Rosarito in early 2016. It took just over a year. It has established a firm foothold in the highly competitive local appliance manufacturing industry. Today, the Mexican plant has an annual production capacity of more than 2.5 million units, making it the largest overseas factory of Hisense.
At the Boao Forum for Asia Forum 'Future Production Forum', Gree Electric's chairman Dong Mingzhu talked about the issue of artificial intelligence and trade wars, saying, 'Do not panic but feel proud.' In her view, currently The trade war should not happen at all. Everyone should go hand in hand. The trade war is self-protection. It should open the door, whose technology is advanced, and whose product is good.
The first “going out” Chinese home appliance brand, Galanz, entered the European and American markets in the late 1990s. In the first quarter of 2018, the countries along the European Union, the United States, and South America, along the Belt and Road had achieved more than double digit growth. In the US market concerned, Galanz's overall exports increased by more than 20% in the first quarter, and microwave ovens increased by 28% year-on-year. Galanz related persons said that the global microwave appliance and other home appliances have been focused on Chinese companies such as Galanz. In overseas brand promotion, Galanz flexibly adopted the '1+5' innovation model. 1 refers to Galanz's own brand, 5 includes cooperative brand, joint venture brand, lease brand and international top brand OEM to ODM cooperation. In addition, the stable localization experience enables Galanz to Respond calmly to changing situations and fear the trade war.
The head of the Oaks Air Conditioning Company stated that the proportion of North America in the company's overall export business is not the highest, so the impact is extremely limited. The Asia-Pacific region is the region with the most economic vitality and development potential, and is also an important growth point in the future. It is a strategic battleground for the military. , is the focus of the Oaks air-conditioning out of the country, the preferred place for overseas investment and set up factories.
For decades, the trade between China and the United States has always compromised in the 'friction'. This is not the first time and it will never be the last time. The theme of the 2018 Boao Forum for Asia is 'Open and Innovative Asia, Prospering and Developing World' ', Chinese President Xi Jinping announced a series of new measures to open up to the outside world. Further opening up will have a positive impact on the competitiveness of Chinese companies. Enterprises will not be afraid of competition. The escalation of trade frictions has driven China to take the road of branding power and high quality. The new era of development, the rise of branded consumption, the globalization of Chinese brands, and the release of self-confidence in Chinese culture will all help China realize its trilogy from a manufacturing power to a manufacturing power to a brand power. Mastering core technologies and research and development Manufacturing, industry support in the world's leading Chinese air-conditioning companies is clearly more confidence and strength.
