A textbook on natural knowledge in middle school is still impressive. In one chapter, the textbook sketches an ecological map of the entire pond water body, including plankton, benthic plants, etc. in a schematic cross-sectional view.
Later, with the further growth of knowledge, it was gradually realized that the pond was enlarged to the ocean and the ocean was extended to land. In the ecosystem, there is always the existence of plankton-like organisms.
Plankton refers to aquatic creatures that have no or only weak swimming ability and follow the waves. Specifically, they have no independent action ability and are driven by water flow; no predatory ability depends on natural gifts; the only good news is that they are fortunate. They have developed and sensitive sensing capabilities. A little bit of outside change often makes them excited or restless. But not surprisingly, this has no effect on the change of their destiny. When life comes, they rely on the original Waiting; When the crisis comes, there is nothing to dodge.
It is true that in the current era, the amount of information we are exposed to in a year is more than double that of five years ago. Every moment, there are hot spots. Every moment, faced with adjustments and choices. Pre-judgment became difficult. After three years of industry, there were countless expectations and interpretations, but no one dared to assert.
In the context of water ecology, when there are stormy waves, inexplicable excitement or panic, instant turbulence, and fluctuating tides, such as storms and waves, are far more like consumption escalation in recent years, as recent Sino-US trade frictions.
Two data, or can read the two storms.
According to data from the National Bureau of Statistics, in 2017, the per capita disposable income of residents in the country was 25,974 yuan, a nominal increase of 9.0% over the previous year. It seems to be acceptable, and it seems that it can respond to Shengjing, whose annual average price of home appliances has increased by more than 10%. But further After deducting price factors, the actual growth of urban residents was 6.5%; the real disposable income of rural residents increased by 7.3% in real terms. This is not good. More than that, according to the data from the National Bureau of Statistics, further in-depth analysis, only two of them are extracted: Food expenditure increased by 4.3%, accounting for 29.3% of consumer spending; per capita living expenses increased by 9.6%, accounting for 22.4% of the total. After discarding these two large-scale consumption, the household appliance industry accounted for five major consumer goods expenditures in entertainment, communications, and education. A few more, if not careful, we can see: It is not as beautiful as the consumption upgrade claims.
Another example is the trade friction between China and the United States. In the home appliance industry alone, according to market third-party statistics, China’s home appliance industry accounts for about 30% of its sales, while exports to the United States account for less than 5% of exports. For the vast majority of home appliance companies, it does not pose much threat.
Out of the case itself, the author is not opposed to looking up and seeing the road. It is actually seeing too many 'plankton' mentality and seeing too much strategic hyperopia. In a word, the fundamental thing to do business is to study what to do, who to sell to, and how to sell it. More often than not, just like the snipers in training, the near-target we can only recognize by the naked eye can't be made in nine out of ten. Considering the wind direction and humidity outside the km, it is indeed too early.
There is a root in the foot and the mind is in a certain position. Without changing the mindset of plankton, the fate of plankton can't be changed. Naturally, it still panics at the east and the west every day.
