On April 15th, Changhong Meiling's annual branding feast - 'Air Strike' finished well in the 8th season. Sales volume in 3 days increased by 50% year-on-year, setting a record high.
8 years of hard work to create a promotional brand
'Air Strike' has been a unique surprise to consumers every year since its inception in 2011. From the first quarter of 'grab is to earn', to the eighth quarter of 'one year to grab once', Changhong Meiling always adheres to the concept of “quality first, integrity management”, with its rich product lineup, shocking preferential prices and excellent after-sales service, allowing consumers to see real benefits. For 8 years, the “air strike” activity area has been from Changhong. Air-conditioning Sichuan-Chongqing base area market has expanded to Hebei, Henan, Shandong, Zhejiang, Anhui, Jiangsu, Fujian, Guangxi, Shaanxi and Northwest China and other major national sales regions.
From March to March each year, with the start of the air-conditioning season, air-conditioning manufacturers have come up with big moves to attract consumers' attention, such as releasing new products, branding, etc. Changhong air-conditioning is another way to meet the needs of consumers as the starting point, through the consumption The interests of the interests of protection and benefit feedback, to strong start the season.
At the same time, the 'air raid' was established at the beginning of April each year. Consumers purchased air conditioners at this time to avoid the impact of unfavorable factors such as queues in the high season in summer and installation and crowding. Not only did they enjoy the annual base price, but also allowed delivery. Service is more secure. Therefore, purchasing air-conditioners and home appliances during the 'air strike' has become a consensus among more and more rational consumers, and it also makes 'air strikes' popular with consumers.
Businesses take the initiative to detonate the air attack passion
After the hot weather in 2017, most of the air conditioners inventors have been digested to a reasonable level, making it possible for them to go lightly in 2018. At the same time, air conditioners will become the first category of home appliances, allowing businesses to have stronger desires for air conditioning. From March onwards, the season battles between major air-conditioning brands have started ahead of schedule. Air-conditioner market share battles are on the verge of explosives. Many businesses have already lashed out, both in terms of marketing, multi-industry alliances, and macro publicity. In terms of media rally and so on, it is still pushing forward terminally. The guarantee of human resources has been fully invested and fully supported, prompting 'Air Strike 8' to create more success.
'Every year we are looking forward to this event, which will benefit consumers and benefit businesses. It can be said that a win-win situation has been achieved. After years of participation, we have witnessed the year-by-year expansion of the scale of 'air strikes', 'air strikes'. We also witnessed our years of growth. It can be said that we are full of emotions about 'air strikes' and we will go hand in hand with it', said the company.
System-wide joint operations increase synchronously across the board
As one of the few home appliance giants in China that has achieved the full industrial chain layout, Changhong has not only formed a “black + white” full-scale industrial chain layout after 60 years of development, but also the competitiveness of various product categories. This 'air strike 8' Big promotion, Changhong Group's three product lines: Changhong Television, Changhong Air Conditioning, and Meiling Refrigerator are highly cooperative and joint operations to give full play to the advantages of resources, personnel, and regions. The sales region covers: Western Sichuan, Shaanxi, Shaanxi, and other western markets, Hebei, Henan, Shandong, etc. The Central Plains regional market, Jiangsu, Zhejiang, Anhui, Fujian, Guangxi and other eastern and coastal markets, and radiated to the country, so that consumers everywhere can participate in this carnival feast, all high-quality home appliances disposable one-time, let consumers A province in the end.
In the past year, Changhong has successively launched artificial intelligence voice chat Q2F series consoles, artificial intelligence voice chat Q3N series hang-ups, artificial intelligence smart eyes Q3Ts series counters, becoming a hot spot sought after by consumers. Changhong Air Conditioning has prepared smart air-conditioning products for consumers with different grades and competitiveness. At the same time, Changhong air-conditioning online e-commerce online stores and offline sales outlets will be linked together to detonate online and offline sales terminals. Consumers provide a more convenient and faster choice platform for consumers to bring smart, healthy and comfortable homes.
60th Anniversary Gifts
This year, Changhong will usher in the 60th anniversary of Jianye. The success of 'Airstrike 8' is undoubtedly the best gift for the 60th anniversary. To this end, Changhong Meiling puts 'price' in the end, factory pricing, 0 interest strike, online line Under the synchronization offer, the product price has reached the bottom. Pre-stored to send over 1098 yuan worth of value spree, participate in online interaction can also win the value of 8990 yuan Xiaobian waist voice cabinet machine. In addition, Changhong air conditioning also Launched a super-guarantee service and purchased CHiQ's full range of products for a total of 699 yuan worth of repair gold cards. This event has a strong product lineup, Q3Ts artificial intelligence smart eye cabinet machine, Q5R artificial smart TV, Meiling M fresh raw refrigerator and many other new products Heavy listing, to fully meet the needs of consumers, so that consumers can rest assured that the purchase, ease of use.
As the development of the air-conditioning industry enters a new era, in order to gain a firm foothold in the market in 2018 and even in the future, it is necessary to make sufficient efforts in terms of channel resources. Changhong Meiling, with its foundational channels as its foundation, continues to stimulate the vitality of the channel market and drive businesses to work together. Create a win-win situation, promote the 'air raid' activities to achieve new heights.
