The development of the automobile industry is entering a new stage: The new trends such as electrification and intelligence are very obvious. 'In the next decade, this will be an active, explosive industry.' Gu Hongdi said.
' Xiaopeng himself and Xiaopeng's car give me a feeling that it is reliable. He is very sincere, persistent, and super-learning ability. And the entire company's culture is also real, hard work, practical work. ' Gu Hongdi said, ' Of course, the overall aggregate of resources in the future is very important. New energy vehicles are capital-intensive, technology-intensive entrepreneurial outlets.
Xiaopeng Automobile Vice Chairman and President Gu Hongdi
'I chose to join Xiaopeng Automobile. Actually it is a matter of course, I and Xiaopeng (Xiaopeng Xiaopeng Chairman) have known each other for a long time. His reputation in the industry is very good, practical, low-key, and he is very reliable. This is my choice. An important reason for Xiaopeng's car. 'Guo Di, deputy chairman and president of Xiaopeng Automobile, said.
Another heavyweight has joined Xiaopeng Motor, one of the new vehicle builders. Gu Hongdi previously served as chairman of JPMorgan Asia Pacific Investment Banking and a member of JPMorgan Chase Global Strategic Advisory Committee. He has worked in the investment banking industry for more than 20 years and is rich in resources. Investment, mergers and acquisitions experience, and the macro integration perspective of multiple industries.
In Gu Hongdi’s view, the development of the automobile industry is entering a new stage. New trends such as electrification and intelligence are very obvious. 'In the next decade, this will be an active, explosive industry.’ Gu Hongdi said .
Strategic Resource Investors
Since the beginning of this year, the good news of Xiaopeng Automobile has continued, from the debut of the first model G3 at the beginning of the year to CES, to the announcement of the start-up of a total of 2.2 billion yuan in Series B financing, and the joint leadership support of Alibaba Group, Foxconn and IDG Capital, from the product To the capital, it is fully armed.
With the continuous affiliation of the industry’s big coffee companies, Xiaopeng’s current momentum and vision are reflected. It’s understood that Gu Hongdi formally joined Xiaopeng Automobile at the end of March this year and he will chair Xiaopeng’s global strategy. , financing and international cooperation and mergers and acquisitions.
In the new round of competition, everyone is gathering resources. Funds are an important resource but not the only resource. It is very important how to integrate strategic resources. 'Gu Hongdi said, 'From Xiaopeng's perspective It is said that whether Alibaba or Foxconn's capital connection is not only for money, but it can achieve greater integration of resources, to achieve greater business scenarios, and layout methods.
In Gu Hongdi’s view, the development of new vehicle builders in the next two years is of utmost importance, especially as products are available in the market and actual feedback from consumers has begun. The real competition has only just begun. According to incomplete statistics, At present, there are more than 300 companies that make electric cars. I think the future will come to the fore. I am afraid that one hand will be able to count.
The future market must be a huge opportunity. The development of electric vehicles may not be the outcome of a "winner-take-all." Whether it is new carmakers or traditional car makers, there will be one or two companies that are very young. There are different places in market positioning and style of play. There may be many successful cases. As long as we are strong enough in our process, our internal work is done well, and we have a lot of opportunities to do things. 'Gu Hong said.
When it comes to future financing, Gu Hong emphasized that 'hope to look for partners with strategic resources', including industry resources, strategic relationship resources, international development resources, technical resources, etc., are the direction that Xiaopeng Automobile is considering.
It is understood that with the impending launch of Xiaopeng’s products, sales will be realized in the circulation field. For the new round of financing, it will also be more diversified. Banks, syndicated banks, and supply chain finance are all expected to try, not just equity. Financing.
'Xiaopeng himself and Xiaopeng Automobile feel that it is reliable, he is very sincere and persistent, and he has a strong learning ability. The entire company's culture is also real, hard work and practical work.' Gu Hongdi said, 'Of course, the overall aggregate of resources in the future is very important. New energy vehicles are capital-intensive, technology-intensive entrepreneurial outlets.'
Build a car for consumers Focus on the user experience
For the new wave of car builders, there has always been a lot of skepticism, and the most important point is the 'hollowing' of the core technology of electric vehicles. That is, the new forces of the electric car manufacturer are marked by batteries, motors and electric controls. In terms of core technology, there has been no in-depth precipitation, and more depends on external procurement and integration.
'Indeed, including the current hot Tesla, everyone will question where its core technology is. For the new forces of the car maker, it really needs to form its own unique advantages in key areas.' When asked by a reporter from China Economic Net, he said.
In Gu Hongdi’s view, at this stage, we should pay more attention to the quality of vehicle manufacturers and strive to build high-quality production vehicles. On the one hand, we must consider from the perspective of consumers, what kind of application scenarios, and what kind of user experience is the most Comfort, especially in the sense of technology, how to achieve the ultimate.
It is understood that at present, two-thirds of the R&D team of Xiaopeng’s vehicles is development of the vehicle, and one-third is the development of the Internet and software. This proportion reflects Xiaopeng’s respect and respect for tradition in one aspect. The positioning of unique advantages.
'In the future, the user experience and software design, Xiaopeng car will be the most concern. It is like a smart phone, the user's initial feeling of Apple's mobile phone, is subversive, whether it is design, or software applications, are very good. ' He said, “Of course, funds can support development, but we are still very cautious, especially thinking that in the new round of competition, how much chance will you give you to make mistakes? Regardless of quality, brand, sales, and service , We must strive for greater living space for ourselves.
For this reason, Xiaopeng Automobile constantly conducts product road tests, and strives to collect more practical information, whether it is for the development of the company itself, or for consumers, product verification and testing, is essential. 'I am a certain person myself. Users of electric car brands, intuitive experience and experience, in fact, very good. But in the Chinese market, the product still has many places worthy of improvement, or that sentence, to make users satisfied. 'Gu Hong said.