Volkswagen Group will carry out organizational structure changes, split into six sub-sectors, and has also set up a special department specifically for the Chinese market.
The German auto giant Volkswagen Group announced the change of executive personnel this week. The original BMW executive Herbert Diess will replace Matthias Mueller as CEO of the Volkswagen Group. The diesel emissions scandal caused the Volkswagen Group to lose more than $30 billion.
In an interview with Volkswagen’s headquarters in Wolfsburg, Herbert Dees stated that his top priority was to prepare the world’s largest car company for rapid technological change and that the most important thing was to respond to the automotive industry. The rapid changes, especially from China's competitors. He said:
'When it comes to innovative automotive technologies and autonomous driving technologies, there is not much room for decision making. There are already new competitors entering our market segment. They are new brands from China. We must respond quickly and It's very innovative. That's why we need to change the organizational structure.'
It is reported that the Volkswagen Group will carry out organizational changes and split into six sub-sectors, and has also set up a special department specifically for the Chinese market. In addition, they have also divided their brand cars into three groups, which are 'volume production'. Types, 'High-end', and 'Luxury', the specific brands are divided as follows:
Luxury: Porsche, Bentley, Bugatti, and 'very likely' Lamborghini
High-end type: Audi
Mass Production: Volkswagen, Seat, Skoda, and Light Commercial Vehicles
Among them, the Audi brand will be the core brand of Volkswagen and will compete with major rivals such as BMW and Daimler. In addition, Volkswagen will likely split the truck and bus unit business.
