There are four major players in the domestic auto parts industry chain: manufacturers, distribution channels, retail terminals and consumers. Due to the special nature of the auto parts industry, there are two types according to channels: 4S shop system and post-independence market system. After the market system, apart from the traditional chain where wholesalers and dealers are located, there are two innovative companies developing the track, Auto Parts B2B and Auto Parts B2C.
Whether it is e-commerce, offline stores, or retail stores, it is essential to improve efficiency. Only by improving efficiency will products and services in the automotive market become better and better.
In the 4S shop system, after the "Automotive Sales Management Measures" was implemented in July 2017, some non-original parts can enter the 4S shop system, making wholesalers an additional accessory channel for 4S shops. Meanwhile, the original 4S shop system Plant parts can also be transferred externally into the post-independence market system.
This change, on the one hand, reduces the cost of consumer maintenance in 4S stores, and on the other hand also meets the consumer demand for original parts in non-4S shop systems.
In the post-independence market system, the multi-level distribution system of wholesalers and distributors supported the normal operation of the domestic auto parts market. The highly decentralized status of domestic auto repair plants exceeded 440,000, making the importance of distribution channels prominent. As an important gathering place for wholesalers and distributors, Auto Parts City has become an important offline scene for the development of domestic auto parts industry for nearly 30 years.
In addition to the traditional chain, innovative companies are also entering the auto parts track through various models, aiming at this huge market. As the 4S store system is subject to factors such as the host plant, new entrants are more difficult to enter, but rather are existing in the post-independence market system. Many problems let them see hope.
However, it is undeniable that this method also has limitations, mainly reflected in, on the one hand, domestic owners have limited knowledge of automotive parts and components, and can't make parts purchase work without knowing the fault; on the other hand, the platform side Need to match a large number of offline repair shops to provide professional services to C-end owners, and the level of service is difficult to uniform.
Future commercial hypermarkets have their own business models, all from single mode to diversified operations. The new Auto Parts City should be based on auto parts trading as the center, covering a variety of market functions, multi-operations business complex. Excavate a variety of consumer demand for consumers, and constantly open up new momentum for consumer growth.
