The data shows that the scale of China’s auto aftermarket is expected to continue growing at a compound annual growth rate of 12.7%, and it will reach US$214 billion in 2020. In addition, the average age of Chinese cars in 2018 is expected to exceed 5 years. The development history of developed countries, once the car is over 5 years old, China's auto aftermarket is expected to usher in a new prosperity.
In such a large car market, what challenges and opportunities will we face? How will the industry eventually develop? Which players will have the opportunity to stand out first?
chain
Compared with other industries, the post-steam industry chain is difficult to do, and China’s auto aftermarket is a great opportunity to establish a chain of brands. Although suffering, but there are many opportunities, it is precisely to build the best opportunity to join the industry. The window period may be In 3-5 years, miss is missed forever.
Product Supply Chain
Supply chain companies are essentially large-scale high-tech companies that require a strong retail and distribution network, efficient collaborative logistics management, refined inventory management, and high-level capital management, rather than low-level price competition. Automotive beauty products The supply chain has become a hotly contested area for the auto market. Most dealer companies rely on the platform to identify the location, provide differentiated and irreplaceable services, and focus on the customer relationships in each region.
Players
Manufacturers, insurance companies, 4S Group, internet capital, and industrial capital players are paying attention to the impact of independent after-sales: All players are expanding their space to promote the production, sales, and washing of beauty accessories, repairs, and maintenance. Total value chain integration and coverage in service areas such as maintenance.
4S Group
Although 4S has gained greater market share in car owners' maintenance, it faces enormous challenges: it is expensive and opaque, it is inconvenient, and the turnover rate of new car owners remains high; Car beauty chain stores with better brand recognition and geographical location, etc. Is the biggest winner to get 4S shop loss customers 'bonus'.
Terminal stores
For stores, 5 square kilometers of customer experience, through the information tools and means provided by the headquarters, to master the 'small data' owners and vehicles, to provide 'housekeeper' services to build the trust relationship with the customer the most critical.
Owner
There are two news in the automotive aftermarket: The bad news is that the average mileage of vehicles has fallen. The annual maintenance expenditures of vehicle owners and maintenance expenditures are declining. The good news is that car ownership is still increasing at a high speed, and beauty decoration and personalization of features. The demand is very strong, and the overall size of the market is still rapidly expanding. It is estimated that by 2020 China's car ownership will reach 248 million vehicles.
But no matter what the trend is, the key to the market for enterprises is to meet user needs. Under fierce competition, all efforts are being made to create rich scenes. Accurately understanding and matching the individual needs of users, and satisfying the needs of users is the best way to meet the development trend of the industry. posture.
In general, the post-car market in 2018 will be a scene-based, socialized and entertaining market. In order to develop in China's auto market, companies must return to the essence of mankind. Cat stage, it is in such an era of summoning the environment, with its own unique pace of growth, went to the center of the stage of the Internet phased car purchase. Starting from Xiaobai, it has grown into the first domestic Internet car sales platform based on user value. Its successful experience has caught the attention of the industry.
