Sun Hongbin | 'Friend Circle' | LeTV | New financing recently finalized

The new LeTV Sensei investors mainly come from Sun Hongbin's 'friend circle', each investment amount will not be too much, and will sign harsh investment terms.

Sun Hongbin, Chairman of Sunac China Board of Directors. Photo: Shi Xiaobing

After Sun Hongbin, another real estate tycoon was associated with Jia Yueting.

According to the report of the financial association, Hengda Group Xu Jiayin has confirmed the investment in Jia Yueting's FF, and set up a special automobile team, but it is not yet possible to make a personal investment or a group investment.

“China Entrepreneur” was exclusively informed that the new LeTV Sensei will also have capital intervention recently, and has entered the final signing stage, and will be announced soonest. Considering the recent copyright cooperation between Tencent and Xin Le Zhi Zhijia, external speculation Tencent Or will be one of the hottest investment candidates.

On April 9th, LeTV announced that the new music as Wisdom Electronic Technology (Tianjin) Co., Ltd. (hereinafter referred to as 'new music as Wisdom') will be in accordance with 90 billion valuations in cash and debt capital increase of not more than 3 billion yuan, This financing started from the beginning of this year. On March 29th, LeTV announced that “the previously identified replenishment parties are planning to raise funds based on a valuation of more than 12 billion yuan, which is planned to be adjusted to 9 billion.'

Most of the 3 billion yuan of financing will come from several large investors, and the other part will raise funds through debt-to-equity swaps. According to an informed source close to LeTV, the employer comes mainly from Sun Hongbin's 'friend circle', each The amount of investment will not be too much, and will sign harsh investment terms.

It has been 16 months since Sun Hongbin presided over the overall vision of LeTV. From the beginning, she entered the three systems of LeEco, and now she resigns as chairman of the listed company. The fate of LeTV has not been rewritten, but it is like a wild horse that has been dislocated. The future is uncertain.

For the three major sections of the investment, Sun Hongbin’s thinking has been very clear. LeChuang Entertainment and XinleView Zhijia as relatively high-quality assets, as soon as possible financing and revitalizing business, for the two listed companies he served as LeTV, will eventually become empty shell.

'Shell' LeTV

In March of this year, Sun Hongbin said in an interview with the media that there are only three roads facing LeTV: Bankruptcy and restructuring, selling assets to pay off debts, and delisting. From his recent public speeches, it can be seen that for LeTV, Sun Hongbin has been interested in 3. With no power, Jia Yueting is still the largest shareholder of LeTV. Sun Hongbin’s space for maneuvers is very limited.

No matter which way, Sun Hongbin as the second shareholder has no decision power, while 25.57% of the listed company shares held by Jia Yueting are in the “double lock” of pledge and waiting for the freeze, as long as Jia Yueting does not lift the pledge or repay the debt, Sun There are no fundamental countermeasures.

For the other two sections of Sunac Investment: LeChuang Entertainment and Xin Le as Wisdom, Sun Hongbin hopes to draw a clear line with LeTV as soon as possible.

Since LeChuang Entertainment did not install a listed company system, it was relatively easy to handle. Zhang Zhao, the leader of the company, said in an interview earlier that it has begun to deal with LeTV's shares in LeChuang Entertainment. At the same time, Sunac will further increase its holdings. Excluding LeChuang Entertainment will eventually become Sunac Holdings' business.

The new Lezhi Wisdom is more difficult to handle because it belongs to the listed company system. At present, LeTV.com is still its controlling shareholder. If we want to remove it from the listed company system, it involves a major asset restructuring, which needs the approval of the Securities Regulatory Commission. If you do not make equity changes, Sun Hongbin can no longer invest more funds. 'Currently, we can only use the largest shareholder of LeTV.

Up to now, LeTV has pledged all the shares held by the new Lezhi zhijiao, of which, 34.9398% was pledged to Tianjin Jia Rui Hui Xin Enterprise Management Co., Ltd. and Sunac Real Estate Group Co., Ltd., and the remaining 5.3720% was pledged to banks, trust companies and other financial institutions. The agency also stated that 'If the company fails to pay its debt on time and the pledged assets are disposed of according to law, the company no longer has actual control.'

As for Sun Hongbin’s plan for LeTV, there are nearly LeTV players who have told China Entrepreneurs that Sun Hongbin’s privilege is limited. One of the ways to operate is to transfer LeTV assets through cooperation with employers, such as New LeTV. Wisdom and Tencent video signed a cooperation. Both parties agreed that 'Tencent's video and television copyright content will be presented on LeTV. Both parties will share the commercialized income generated by Tencent's video content on LeTV, according to the agreed ratio. " Once this cooperation model is reached, LeTV's video users will have a lot of Tencent video users.

'Since it is in the equity, Sun Hongbin can't take LeTV. There is no way. He may use this method to reduce LeTV's value as much as possible.' The above person told reporters.

dilemma

At the end of October last year, LeTV’s former CEO Liang Jun started a 'vacation' event and industry insiders told reporters that Liang Jun's merger with Liu Shuqing did not go smoothly. 'The main reason is that Liu Shuqing’s role is relatively fragmented. In China, it is both an investor and a manager. 'A LeTV insider told China Entrepreneurs, 'This will lead to a continuous swing between emphasis on profit and strategy.'

On January 24 this year, LeTV.com recombined at a price of 15.33 yuan. As of April 16, the stock price has fallen to 4.20 yuan. In the past three months, every move of Sun Hongbin was a barometer of the rise and fall of LeTV's stock price.

In March, Sunac held a performance conference in Hong Kong. After Sun Hongbin resigned as the chairman of LeTV, and denounced him as a “demon stock”, LeTV’s share price stopped deteriorating in the previous few days and fell all the way. “About LeTV’s current RMB 17 billion or so. The market value, Sun Hongbin thinks is high, it should be more than 100 billion. 'The above people said.

Currently, the company holds 8.56% of LeTV.com shares, which is a far cry from the 25.67% of Jiayue Ting’s. Plus, Jia Yueting’s shares are double-locked. Sun Hongbin wants to increase holdings only through the secondary market. A person who is close to LeTV. Analysis, 'At least to obtain 17% of the shares, Sun can become the largest shareholder, LeTV's high valuation means he has to pay more.'

It is reported that the China Securities Regulatory Commission has also pressured Sunac to require Sun Hongbin to maintain the stability of LeTV.com's share price and safeguard the interests of small and medium-sized investors. In view of Sun Hongbin’s current board, the direction of LeTV ultimately depends largely on the attitude of the regulator.

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