At the just-concluded InfoComm2018 exhibition, both the Aurora of China and the China Hualu brand exhibited three-color light source laser television. The outstanding color performance of the product attracted the attention of many viewers. In addition, Changhong, Hisense and other domestic brands of laser television It is also enough to catch the eye, it seems that in the field of laser television, China's brand has become the industry leader, the old European and American companies to achieve a curve overtaking.
In the past, in the LCD TV industry, although our product sales have always been very high, we have always played the role of followers in terms of technology. However, at this InfoComm show, the appearance of the tri-color laser marks the Chinese laser TV brand. Rise, and has reached the world's leading position. Talking about the background of the rise, the author thinks that it should be attributed to three major factors.
Early start technology accumulated strong
The first thing to say is that in the field of lasers, our country’s research started very early. It can be said that in the beginning China has kept pace with the most advanced level in the world. The world’s first laser generator came out in 1960, and two years later in China. Developed the first own laser generator. The simultaneous start with the European and American countries makes China's laser technology and the international advanced level is almost the same.
Recalling laser television, Chinese companies in the field of laser television also started at the same time as foreign brands. In 2006, Mitsubishi introduced a 40-inch laser TV prototype. In 2007, China’s home appliance brands entered the field of laser television and obtained the national 863 plan. support.
Three-color laser television brilliant effect
At present, China has formed a whole industry chain of semiconductor lasers, solid-state lasers, and color laser display technology, and has independent intellectual property rights. In the traditional display field, foreign brands have accumulated technology for decades or even hundreds of years. Chinese companies want It is obviously unrealistic to want to surpass it in a short period of time. In the field of laser display, Chinese companies compete with foreign brands on the same starting line and never leave the team. Therefore, it is not surprising that they can achieve today's results.
Large-scale market users love big screen
The second thing to say is China's huge market demand. With the improvement of the quality of life in recent years, users are willing to invest more money to improve the quality of daily viewing. The huge market share makes the Chinese market more and more attention. At the same time, it also attracted the attention of upstream manufacturers. Take Texas Instruments, a supplier of laser television chips, they attached great importance to the Chinese market and gave great support to downstream brands.
Chinese audience is increasingly demanding screen size
The Chinese audience's love for the big screen is also a major cause of the popularity of laser TVs. The data shows that the consumer demand for large-size products in the color TV market has increased significantly in 2017. In particular, the sales volume of 65-inch TVs has increased substantially in the past year. The audience is for large screens. Pursuit has never been as enthusiastic as it is now.
However, for home users, the 65-inch LCD TV is almost the largest size that can be selected, because even large-size LCD TVs are very inconvenient to install or carry, and it is difficult to even enter the living room from their home. This has a great impact on the user experience.
Laser TV has no physical screen, so it is more convenient when installing and moving.
Since laser televisions use projection technology and do not have physical screens, these problems will not arise. In addition, ultra-short-focus technology enables laser televisions to have almost no projection distance. As long as the machine is placed on a wall, it can be projected. Big picture. It can be said that the big screen is the biggest advantage of laser television. It is also an important reason why Chinese users prefer it.
The huge market demand will naturally attract more companies to get involved in laser television. At the same time, Chinese brands are not inferior to laser technology in Europe and the United States, so more and more domestic manufacturers have launched their own laser televisions. In order to increase the competitiveness of the brand, manufacturers have constantly upgraded their products. This is why the two-color and three-color laser televisions are constantly improving.
The future Or tuyere laser is everyone's attention
The last thing to say is laser's unique positioning in China's home market. At present, the manufacturers of laser TVs mainly include TV brands, projector manufacturers, and Internet companies. The three camps have different understandings and understandings of laser televisions, but Invariably the laser will be seen as one of the future direction of the home market.
First, the traditional TV brands, the current development of traditional LCD TVs encounter ceilings, the future development of television is OLED TVs or laser TVs? Traditional home appliance brands are uncertain about this, but they will see laser TVs as future home displays. One of the directions, so I am happy to layout within this industry.
Traditional TV manufacturers regard laser TV as one of the future development directions
The opinion of Internet companies on laser television is different from that of traditional TV manufacturers. Such companies regard laser TV as a new outlet. Sales are the gates of Internet companies. Therefore, in addition to constantly pushing down the prices of products, they Publicity is also sparing no effort.
Regardless of traditional TV brands or emerging Internet companies, everyone regards laser as a new opportunity for development. Therefore, in the Chinese market, from the high-end bi-color 4K to the entry-level 1080P, various laser TVs continue to flow into the market. Under the propaganda of the enterprise, users are also willing to try the big screen of laser television, which makes the laser television flourish in the Chinese market.
Chinese companies must consolidate their market position and promote laser television to the world
Editor's comment: From deep technical accumulation to broad market expectations, all these have made China's laser TV industry achieve a curve overtaking for veteran European and American companies. In fact, this is also a microcosm of the current manufacturing in China. In many areas we have been following The runners have transformed into leading players in the industry. Looking ahead, the author believes that what Chinese companies need to do is to consolidate their market position and to bravely go out and promote laser TVs made in China to the world.