Recently, a large number of TCL Air Conditioning & Neymar advertising screens have appeared on national high-speed rail, airports, shopping districts, cinemas, and community LCDs. Many curious netizens have speculated that: What is the major event for TCL air-conditioning and Neymar? Common appearance?
It turns out that on the 17th of this month (Brazil time), the big country brand TCL will formally sign contract with football superstar Neymar in Sao Paulo, Brazil. Neymar will become the global brand ambassador of TCL. Why Neymar is about to come back from injury and join forces with the big country brand TCL? It sparked everyone's curiosity.
The talented Neymar, with its exquisite skill, wide vision and accurate passing, is exactly the same with the high reliability, cost-effective, high-value, high-intelligence main product concept pursued by TCL Air Conditioner. In 2008, TCL air-conditioning insisted on product innovation, and successively launched the best-selling products such as the F series cabinet hanging, the impression Rome series cabinet machine, the 66 series along the hook, and successfully promoted the annual sales of TCL air conditioners to exceed 10 million sets.
It is understood that 10 million sets are the threshold of China's home air-conditioning industry. The annual production and sales volume of 10 million sets means that the production enterprises have reached the industry-leading level in terms of scale, quality, and cost. Currently, they have crossed this threshold. There are only 5 companies, and the total scale of TCL air-conditioning has reached the relative status of 'guaranteeing five battles and four disputes'.
TCL air-conditioning executives described the strategic vision of 10 million sets of TCL's air-conditioning era: In 3 years, it spanned 10 million to 15 million sets, and proposed a new product that “leads air-conditioning into a new era of intelligence”. Strategy. According to the new strategy, from 2018 onwards, the frequency conversion products will be intelligent across the board. Through technological innovation and convergence, intelligent, adaptive, and networked technologies will be adopted to achieve smart energy saving, smart comfort, smart health, and products adapting to different needs. User's personalized usage habits. Let air conditioners be upgraded from standardized products to personalized products. According to different target groups and market demands, launch stars, flagships, and popularize three major product lines.
It is understood that TCL will continue to zoom in and out. Not only will Neymar's advertisements be launched in 12 countries and 13 cities at the same time, but it will also launch a TCL Air Conditioning Global Iron Powder Carnival on April 28th to broadcast live products and fans.趴 趴 趴 趴 趴 趴 .