Medical equipment enters digital layout | Differentiated competition into focus

Medical Network April 17th However, each digital medical treatment started from three or four years ago, most of the current landing and application still remain in the initial stage. The concept of digital medical burned once again in the field of medical devices.

From April 11th to 14th, the 79th China International Medical Equipment (Spring) Expo (CMEF) was held in Shanghai. This year's theme is 'The era of medical digitalization and smart medical care'. Driven by the development of the global digital economy and the demand of the industry, The high barriers to the medical industry in all aspects of the industry chain also received digital transformation and impact.

Around for medical institutions, hospital The construction provides a full range of solutions, including the traditional foreign giants 'GPS' (GM, Philips, Siemens) to the 'domestic trio' Lian Ying, Mindray and Yu Yue and other manufacturers, in addition to the fancy show iterative update iteration, released In addition to new products that are more than a year old, they prefer to rely on concepts such as 'digital medical care', 'artificial intelligence', 'smart solutions', 'precision medical care', 'big data', 'cloud solutions', etc.

However, most of the digitized medical services that began to be mentioned three or four years ago still fall into the initial stage.

'Everybody is talking about artificial intelligence today, talking about digitization, but in fact many digitizations in the medical field today are non-traditional medical ones.' On the 11th, GE Global Senior Vice President, China's President and Chief Executive Officer Duan Xiaoyu accepted the 21st century. In an interview with an economic report, the reporter said that different from the digitization of the consumer field, medical devices have a horizontal and vertical integration problem in the development of the Internet of Things. The horizontal direction is realized by purely technical means, such as the Internet of Things, cloud computing, and big data algorithms. Every industry can use it, but vertical industry expertise is the most critical place to go.

Philips has slogan of artificial intelligence this year, 'presenting an integrated solution that applies artificial intelligence technology in the center of chest pain, cancer, respiratory sleep, monitoring and maternal and child care in the four specialized disease areas.'

In the new products released by Siemens Healthcare, digital healthcare is also used as its main exhibit product, including artificial intelligence + medical imaging, integrating multidisciplinary intelligent laboratory solutions.

The domestic giant United Shadows also released a number of smart medical imaging equipment and diagnostic applications. It also held an innovation conference on April 11 to release a cross-product line, the open artificial intelligence platform uAI, which is called “Imaging and Radiotherapy”. Device Energization, Helping Doctors Efficient, Accurate Diagnosis & Treatment'.

GE displayed 16 products at the CMEF, covering CT, magnetic resonance, nuclear medicine, DXR, mobile C-arm, ultrasound, monitoring, and digital applications and solutions. According to Duan Xiaoyu, 7 of them are globally synchronized, 8 The money was developed by the Chinese team and pushed globally.

According to GE, full-speed digitalization is one of GE's three major development strategies in China. Through machine interconnection, software and big data analysis, it promotes the application of industrial Internet in the vertical industry to increase production efficiency. Specifically in the medical industry, it focuses on asset management. Management, patient clinical diagnosis, hospital capacity building.

'The asset cloud steward is GE Healthcare's first digital project to be launched in China. It is the first cloud-based medical device management application developed by the GE China team. 'Mr. Yu, general manager of GE Healthcare's Customer Service Greater China, told reporters In June 2017, the first project went live, including the Zhejiang Runshaw Runshaw Hospital, etc. Currently, there are 110 hospitals across the country that use asset cloud housekeepers and manage more than 80,000 devices, involving GE assets of approximately RMB 8.8 billion.

To promote digitalization, different levels of hospitals have different difficulties and needs for specific landings. For example, the top three and large hospitals have already laid out their own systems in the past few years. Their demand is how to integrate information and data, and better Clinical Asset Performance Analysis.

'We believe that the largest demand for asset cloud stewards is at the level of secondary hospitals, including some grass-roots hospitals. 'Yu believes that these hospitals originally relied on paper or artificial means, 'the use of asset cloud stewards can achieve a breakthrough from scratch To manage the entire life cycle of the asset. '

The field of medical devices is still the next hot topic in the medical industry.

According to the China CITIC Investment Research Report, the medical device market in China was 46.17 billion yuan in 2016, and the average growth rate in recent years was over 20%. drug Market growth rate of about 10%.

The policy Dongfeng has also been blowing.

From April 10 to 11, Li Keqiang, Premier of the State Council, visited Shanghai. Li Keqiang talked with medical personnel in Qinghai, Xinjiang, and other places through the Internet teleconsultation system at Huashan Hospital. He emphasized the lack of quality medical resources in the central and western regions, especially in poor rural areas. While continuing to improve the detection facilities of central hospitals in the central and western regions, we will actively develop 'Internet+Medical'.

On April 9th, the National Health and Nutrition Commission released the “Large Medical Equipment Configuration License Management Catalogue (2018)”, which classifies medical equipment into two categories, A and B, which are separately managed by the central and provincial authorities.

The number of Category A management directories in the new Catalogue will be reduced from 12 to 5; medical instruments The price standard included in the category A management catalogue has been adjusted from RMB 5 million to more than RMB 30 million. The adjustment of the new catalogue has a direct impact on the medical institutions. purchase and related enterprise Market sales. The decentralization of certain equipment configuration approval authority can be configured without further approval. It is interpreted by the industry as an opportunity for medical institutions to increase the allocation of large-scale equipment.

The medical industry generates a large amount of data accumulation and precipitation. On the one hand, medical institutions have a strong demand for the intelligentization of the entire medical process. On the other hand, most of the data are not effectively used and analyzed. How to seize these requirements to differentiate and compete , is the key to digital layout of vendors.

The data collection standards in the industrial sector are different. It is the key to how they can truly be transformed and applied to the industry. Duan Xiaolu said that GE has accumulated asset management, accurate diagnosis of diseases, and passed through cooperation with medical customers. The ability of Big Data to implement new business models is enhanced. 'Compared to our peers, we have the most complete product line. The combination of horizontal and vertical as well as localization is our advantage for differentiated competition.'