On April 9th, the 6th China Electronic Information Expo opened in Shenzhen. Lenovo once again debuted at the exhibition site in five years. As the world's leading computer manufacturer, 'PC manufacturing' is one of Lenovo's most recognizable labels. In this exhibition, the presence of PCs has been weakened, and smart products represented by VR helmets have attracted many experience players to stop. Smart clubs, smart empowerment and other industry solutions have also been placed in a more prominent position. Liu Jun, the vice president and president of China, pointed out in the interview that Lenovo’s exhibiting theme is “Smart Association, Serving China”. These eight words are also Lenovo’s strategic vision in China and will guide the future development of Lenovo China. Two signals: First, when we think of returning to the local market, and second, the determination of Lenovo to transform from a hardware device manufacturer to an intelligent goods service provider. In 2005, when most Chinese companies took root in domestic development, Lenovo acquired volume as its own. Three times IBM, embarked on the road to internationalization; Today, as more and more companies seek overseas development, Lenovo's overseas sales account for 76% of total revenue. The country is Lenovo’s “Special Zone” and the most competitive market in the world. He hopes that Lenovo once again “polished” new business models in China, and as in 2005, promoted advanced models that have been verified by the Chinese market to the global market. "As a company from China, Lenovo must return to China. We have witnessed tremendous changes in the Chinese market over the past five or six years. We have gradually surpassed and led the world in many areas. Now that we have returned to the local market, When it comes to intensive cultivation, Liu Jun said. The process of going abroad is difficult, and returning to China is not an easy task. Liu Jun revealed in an interview that China is a rapidly falling PC market in the world. Lenovo must return to its home computer to jump out of the computer. Circle. The reason why the "intelligent IoT service provider" as a transformation goal is based on Lenovo's judgment of the Chinese market. Liu Jun believes that the smart Internet of things will trigger 'the next wave of explosive growth'. Before this, Liu Jun also used to "China." The Newsletter pointed out that Lenovo will judge that the Smart Internet of Things will erupt in China around 2020 and hope to make a forward-looking layout in advance. Under the vision of type, Lenovo will focus on four business segments in the future: Smart IoT, Smart Industry, Smart Service and Wisdom Channel. Lenovo's transition to Smart IoT is unexpected and reasonable. The Internet of Things requires terminals and The close integration of the cloud, judging from the exhibited content, Lenovo has expanded the category of end products, including smart home products such as smart TVs, smart air purifiers, smart speakers, and VR helmets, AR helmets and other virtual/augmented reality devices; in the cloud , IaaS (Infrastructure as a Service) is Lenovo's long-term project. At the PaaS level (platform as a service), AI algorithm models and development kits are also introduced. For the SaaS layer (software as a service) that is directly perceived by the user, Lenovo has introduced Sub-brands, will introduce more SaaS services on the platform in the future, and provide services to small and medium-sized enterprises through IT financing leasing. Liu Jun believes that opening the equipment and the cloud in the vertical is the foothold of the intelligent Internet of Things. Based on the transformation, Lenovo will Build an “Intelligent IoT Ecosystem” and provide services in three modes: independent research and development, enabling brands, and third-party cooperation, and build more business modules and knowledge with core competencies. Open. In Yunqi Conference in 2016, Chairman of Alibaba Board of Directors Ma Yun first mentioned the concept of 'new retail'. After Suning, Jingdong successively proposed 'intelligent retail', 'unrestricted retail', the retail model competition became increasingly fierce. In the channels' section, Liu Jun mentioned that Lenovo will focus on promoting IT smart retail. In 2017, Lenovo has promoted the transformation of Lenovo stores to new retail and launched the first new retail store (Chi Life Store) in January of this year. Liu Jun believes that the core of smart retail is to use a set of intelligent IT model algorithms to optimize retail efficiency. Lenovo has a retail shop and IT practice experience focused on IT products, and has the opportunity to gain a leading edge. He also mentioned that Lenovo’s first new Last month, the retail store's floor effect has tripled compared to the previous period. From hardware equipment manufacturers to smart IoT service providers, Lenovo's steps are very large, and the determination of the transition is sufficient, but the effect of landing is still needed. Time verification. Liu Jun said that the key to Lenovo's transformation lies in whether it can creatively put this direction into effect. He believes that Lenovo will once again be a Phoenix Nirvana in China. 'The four business sections are just fine, we have already Either smart retail promotion or 2B e-commerce platforms are all done in China first. We want to give China (market) enough freedom to use change (strategy) with enough grounding to make changes, and then The advanced business model established from China was brought to other markets, as it was in 2005. ' Liu Jun said.
