Evergrande enters integrated circuits. Can real estate developers really do high technology?

On April 9th, the Chinese Academy of Sciences and the Evergrande Group signed a comprehensive cooperation agreement in Beijing. Evergrande plans to invest 100 billion yuan in the next decade, and the Chinese Academy of Sciences in the life sciences, aerospace, integrated circuits, quantum technology, new energy, artificial intelligence , Robots, modern science and technology agriculture and other fields jointly established three scientific research bases: 'Science and Technology Research, Research Incubation, and Scientific Research Achievement.' In 1996, Evergrande Group was established in Guangzhou, starting with Minsheng Real Estate, and gradually developed into a financial, health, and cultural Tourism as one of the world's top 500 enterprise groups. Evergrande has more than 800 projects in more than 260 cities in China. In 2016, it achieved sales of 373.4 billion yuan, and sales in 2017 reached 501 billion yuan. This cooperation with the Chinese Academy of Sciences is permanent. The first step of the large group to enter the high-tech enterprise. The chairman of the Board of Directors of Hengda Group Xu Jiayin stated that Evergrande's advancement into the high-tech industry is, on the one hand, the domestic feelings of the entrepreneurs and the social responsibilities of the private enterprises. Evergrande takes The leading private enterprises must contribute to the country’s strategy of strengthening the country’s science and technology; on the other hand, the high-tech industry is a sunrise industry with a level of 100 billion yuan or even trillions of yuan. With a broad horizon, the layout of high-tech industries is a major strategic decision for Evergrande to build a century-old store. Evergrande has laid out a clue in the high-tech field. On March 26, Evergrande released its 2017 performance. At that time, Xu Jiayin stated that Evergrande had various items in 2017. The profit index hit a record high. As profitability improved, net assets soared by 204% to 242.2 billion. The substantial increase in these core indicators not only announced the arrival of 'New Evergrande', but also became a 'new starting point' for New Evergrande. The layout of the “new starting point” includes the entry into the high-tech industry. According to the reporter’s understanding, Evergrande will implement a “new strategy” at a new starting point, including the unyielding implementation of the “scale + profitable” development model, and We will unswervingly implement the low-leverage, low-leverage, low-cost, high-turnaround business model of “three lows and one high” to further enhance the quality of growth. At the same time, Evergrande will actively explore high-tech industries and gradually form a foundation based on the people's livelihood property. , Cultural tourism, health and health for the two wings, high-tech industry as the leading industrial structure. Hengda Group is not the first company to enter the high-tech fields such as integrated circuits. New City operators Huaxia happiness Industrial Co., Ltd. signed a strategic cooperation agreement with Northeastern University and Shenyang Industrial University on September 20, 2016. It plans to enter artificial intelligence through the integration of production, study and research, and gathers technology for the Chinese robot industry park built in 2014 in Xianghe Industrial New City. Innovate resources and build a new type of regional collaborative innovation platform that integrates “Institute + Technology Platform + Engineering Center + Incubation and Transformation Center” to link global artificial intelligence research and production resources, thus occupying the height of artificial intelligence emerging industries. With the rise of smart cities , The real estate industry Country Garden Group also targeted the high-tech field. Following the acquisition of the first-phase land by Country Garden Technology Town, on May 4, 2017, Country Garden and Harbin Institute of Technology reached a strategic cooperation framework agreement. Both parties will integrate in the city of production. , medical and health, technology towns, international education, talent exchange, and other aspects of in-depth cooperation, promote the integration of scientific and technological resources of universities and enterprise innovation capabilities, and jointly build technology and intelligent industries based science and technology small town. Technology is gradually integrated into people's Life, is also changing the direction of the company's development. Real estate manufacturers to enter the set In the area of ​​high-tech circuits, Wang Xiaolong, research director of the company, said that it is a valuable activity. 'Some real estate companies have entered the field of integrated circuits because many new campus commercial and residential education facilities are not yet mature, and technology real estate has certain needs. The development of a company cannot be separated from real estate. Many real estate companies are investing in integrated circuits to invest in equity, and they are engaged in supporting the development of integrated circuit parks. This is a very valuable thing. 'Wang Xiaolong said. But integrated circuits can't be 'invested in money'. OK, Sheng Linghai, vice president of semiconductor and electronics research at Gartner, told reporters that the development of the domestic integrated circuit industry needs to be step-by-step. 'Unlike other industries, ICs have much higher complexity and degree of difficulty, and one-time investment is less likely to be rewarded. For example, BOE continued to invest in the display industry for more than 10 years, and it has achieved today's achievements. The integrated circuit industry has a higher technical threshold than the LCD industry because the characteristics of the integrated circuit industry are different from other fields, and it is not possible to have a production line. Selling products, new players need to face the challenge of the same old players In the face of this, these are not money to solve. ' Sheng Linghai said. China's integrated circuit industry is in a period of rapid development. The country has introduced a variety of policies to support the industry, including talents, research and development and funding and other directions. On the one hand, it is supported by national policy funds. On the other hand, it is supported by loans from banks and other institutions. Many new players are riding on the policy's pretext to invest in high-tech fields such as integrated circuits. Currently, there are still a few innovative, high-quality projects. These projects have attracted many people's scramble, but real industrialization still needs time. The IC industry has indeed received a lot of financial support, but if it only pays attention to the industry's 'hot money', it will not focus on the real results of the project. In the next ten years, it will be very difficult to use money to produce results. Chinese companies still need to follow the footsteps of companies in developed countries. It is not a matter of burning money and burning money. It can be fruitful. If you want to achieve industrialization, you can't just focus on The country’s moneybags need to work harder on product development and production. However, integrated circuits must be developed. Sino-US trade warfare has triggered the first warning on the localization of integrated circuits. In one shot, no matter how old or new players are, how to develop the industry under high pressure is a top priority. 'Enterprises want to enhance their competitiveness, they need to continue to increase investment in research and development, employ talented people and train talents in close connection, and promising application terminals lead the way. , The industry will have an opportunity to develop. I think that strategic determination is the key. Putting into semiconductors is the right choice. 'Wang Xiaolong said.

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