The Emergence of Huawei's High-end Market Saturation | The iPhone China Market Recovers Lost Ground

According to AppleInsider Beijing Times, April 17, Apple CEO Tim Cook once conceived that China will be the company's next big market, and its revenue may even surpass that of the United States. An analyst at one A memo stated that in the past two years, Cook’s vision has not come true, and the sales volume of the iPhone China market has dropped by 8% to 11%, and it is unlikely to rebound.

UBS analyst Steven Milunovich said that Wall Street analysts had expected the iPhone sales to increase by 15% to 60% in fiscal year 2018. However, Apple currently faces several obstacles. The main market for Apple's iPhone - The high-end mobile phone market, which costs more than RMB 4,000, has become quite saturated in China, although China has between 200 million and 300 million people using high-end mobile phones.

In addition, Apple also faces fierce competition from China's domestic brand Huawei and an increasingly long user upgrade cycle. Affected by the lack of distribution networks and outdated components used in low-end models, Apple’s iPhone sales in smaller Chinese cities are also affected. In addition to the iPhone SE, Apple did not introduce new models with low prices, but instead cut prices for the sale of the old models.