As the May Day Golden Week approached, the minds in the minds were all traveling by car. Greet the good friends and group dinners, lay down for three days at home... all kinds of vacation planning. The Oaks air conditioner reminds you that the hot summer season is coming. In the process of pursuing quality of life, we will buy a fast and powerful cooling system with excellent value, good service, and cost-effective air conditioning. The degree of importance is definitely not lower than enjoying the holidays. After all, it is only a good air conditioner to save you in the summer.
Taking into account that most consumers arrange excursions during May 1st, and cultural and recreational activities are the most common, Oaks air-conditioners launched a promotional event on the theme of 'Factory direct sales at a glance' for the 24th Anniversary celebration starting from April 13th, with great joy and extreme dreams. , The star models such as Empress Dowager have made a full-scale attack. During the event, they purchased the Oaks first-class inverter air-conditioner and sent a ten-year machine-repaired gold card. The users can not only make vacations, but also benefit from the benefits, and can easily enjoy the summer cool and comfortable home environment. .
Burning point without interruption, Big coffee star hits the call
As the most familiar consumer electronics brand, Oaks has always maintained a high degree of popularity in the past few months.
During the Chinese Lunar New Year, they launched a flash action at the train station, pushing the 'home where there was Oaks' theme to return home warmly; during the March of Shanghai AWE invited the financial café Lady Wu Xiaobo platform, and launched a cleanable black with 15 seconds of total disassembly. Technology Air Conditioning triggered central media coverage, and industry leaders and experts attached great importance; 3.13 held the second 'Fun enjoys the family' theme of the Austrian Flour Festival, gathered at the music and food festival to gather young and stylish people, through the elegance of the homestay. To explain Oakes' understanding and understanding of living families.
In April, it was an important month on the eve of the air-conditioning season. Oaks launched the 412 Oaks Jingdong Super Brand Day as the first GSKA partner of Jingdong Electronics to take the lead in robbing the market. The day before the event, April 11th, Oakes Chief Product Art Official Ouyang Nana came to Beijing to join hands with Jingdong and Oaks executives, and the media and fashionistas jointly called for the Ox Jingdong Super Brand Day. In Ouyang Nana's melodious cello sound, Oxyx hooked up and the Ladies' ark was new and elegant. , Very artistic posture appeared. 窈窕 窈窕 拥有 拥有 拥有 拥有 拥有 拥有 拥有 拥有 拥有 拥有 拥有 拥有 拥有 拥有 拥有 拥有 拥有 拥有 拥有 拥有 拥有 拥有 拥有. Landing on the Oaks Jingdong debut. Immediately after April 13, Oaks launched a first-rate energy-efficient frequency conversion product for the May Day War of the Year in a holistic fashion. It formed a dual effect of sound volume and sales volume in the market. It truly opened up the two lines to achieve drainage and promoted the brand. Platform, multiple win-win for users.
Accurate marketing, products drive brand across the pattern
According to Yikang’s forecast in third-party data institutions, the overall retail sales volume of the 51 air conditioner market will increase slightly this year. The frequency conversion cabinet machine and on-hook machine will achieve year-on-year growth, and the proportion of intelligent products will continue to expand. The effect of the industry's influence is gradually coming to April.
Oaks air conditioners are aimed at market demand, emphasizing 'level three of energy efficiency frequency conversion', and at the same time insisting that 'quality is the cornerstone, innovation is the soul', boutiques seize the market, cultivate user's minds, and promote consumption upgrades. Based on deep insight into young users, Oaks Air-conditioners have built explosive models including Outburst, Zhiyue, etc., equipped with ultra-intelligent system, TS rapid cooling and heating technology, AUT-Smart power intelligent adjustable technology, patented Hydro-automatic washing technology, and fourth-generation Wi-Fi Innovative technologies such as WeChat Interconnect not only achieve a comfortable experience of '30 seconds of quick cooling and 1 minute of fast heat', but also allow users to control the indoor temperature at any time and intelligently control power consumption. New ladies' series adopts a new anti-sound abnormal material, and the new design reduces Material contact area, reduce crushing noise, working volume can achieve 18 decibels on hook, 20 decibels on cabinet machine, becoming the industry leader.
It can be said that Oaks, with its unique development model, combines demanding points with the trend of youthfulness, starting with product, marketing, and cultural scenes to enhance the user's sense of experience and participation, and to complete Oaks air conditioning from manufacturing, quality and then The rapid transformation of wisdom.
Whether it is the Austrian powder festival in the Internet era or the traditional important node represented by the May Day, Oakes has never been absent. He always takes a unique approach to marketing and differentiates his products. In the highly competitive and homogenized home appliance industry Stand out and go out of your path.
Industry Online “White Paper on the Development of China Refrigeration and Air-Conditioning Industry in 2017” mentioned that the diversity characteristics of home air conditioner products support rapid growth, while the inventory cycle is approaching a historical high, and inventory in February 2018 reached 38.87 million sets. Trade frictions have increased and the domestic market competition has once again pushed up. Although the air-conditioning industry is in an intelligent position and attracts a large number of capital and brands, it can only be based on the industry if only innovative thinking based on competitive transcendence is continuously cultivated on products and brands. Oaks Air Conditioning is obviously well aware of this.
