Leading Speech: After passing the first decade of development, SAIFUNG INTEGRATED stoves, in-depth research and development of a new generation of products, on the basis of this, began the next category of expansion work, and gradually transform toward a more experiential terminal, aiming for the future Whole kitchen custom kitchen.
In the past two years, the development of the integrated cooker industry has been particularly rapid. On average, over 30% of the industry's growth has even outperformed the kitchen electric industry which has already performed well. This has also attracted a lot of attention for this subdivided product category. There is a level of market consumption from ignorance to universal acceptance, and there are many latecomers who have already entered or are eager to try.
A series of adjectives such as 'Fengkou', 'Blue Ocean', 'The Last Gold in the Kitchen Electric Industry' and so on are no longer sufficient to describe an integrated stove. In this case, there are integrated stoves that have been dedicated to this field for several years, even more than ten years. For enterprises, it is the second half of the competition from disorder to order, from dispersion to agglomeration.
Shuai Feng Electric Marketing Director Zhu Yifeng
In the previous interview with Aiken Home Appliances, Zhu Yifeng, Marketing Director of Shuaifeng Electric, expressed a similar view: 'Quick' has become the annual vocabulary for the development of the integrated cooker industry in 2017. In today's popular words, 'Future has come' For the Sapporo brand, which has been developing in the integrated cooker industry for 10 years, the new competition and development stage has only just begun. In the real sense, it can be called as the second golden development decade for integrated stoves. '.
Therefore, Shuai Feng, who ranks in the first camp of the industry, is not afraid of competition and value opportunities. It will be fully rolled out on the path of planning and implementation in 2018 as early as possible to seek for a favorable situation in which the industry ranks for competition. Marketing initiatives include: In 2018, the fourth title of the Chinese International Channel was added to the title promotion; the technical level was increased to support the research and development of new products and new products through the national CNAS laboratory; the third largest production was officially put into operation at the beginning of this year. District, to be able to quickly respond to resolve dealership delivery cycle; and channel for the three or four five-tier city infiltration, help merchants, gifted merchants, to promote three aspects of synchronization and so on.
On the whole, the more strategic and long-term strategic layout of the initiative is still focused on defining the future kitchen through the extension of kitchen categories. 'No matter how fast people develop, when Siu Fung begins to extend the category, we The speed will never be slow.' Zhu Yifeng said with confidence.
'Grounding Gas' : Creating Unique Product Symbols in the Industry
When it comes to product category extension, it is necessary to mention the company's products. Since then, Shuai Fung has been adhering to the concept of “people-oriented” in research and development as its R&D orientation. All of its integrated cooking products are manufactured according to customer needs. The products manufactured by Mr. Shuai Fung reflect not only the price, but also the appearance, performance, and even the national spokesperson.
At the previous Beijing Construction Fair, Shuai Fung brought its newly launched integrated stove models S7 and V9 to a stunning debut in 2018. The V9 integrated stove uses a full-glass material, minimalist craftsmanship, and a mirror-like product appearance. Bright, these aesthetic trends fully reflect the determination of SAIFUNG in the transition to younger age; S7 is the top platform 270mm, vertical coverage to the burner center, forming the best smoke chamber size, 360 ° firmly lock the fumes. The highlight is its The unique design of the head shape '7' fully embodies the wisdom and imagination of the design, and is more three-dimensional and rich.
Shuai Fung integrated stove new head shape '7' S7
This kind of pro-civilization design is also reflected in the core plate of the integrated cooker – the stove. Shuai Feng has a self-developed 'power' burner, the thermal efficiency can reach 71%, and it really meets people's stir-fried habits. These designs are extremely Practical and cost-effective, so that the products of Shuaifeng always maintain the 'ground gas' label attributes, favored by the market.
In addition, from the perspective of convenient after-dinner cleanliness of the kitchens of the country, Shuai Feng also launched a brand new kitchen-electric extension product, dishwasher, embedded sink, and integrated sink dishwasher. According to Zhu Yifeng, Shuaifeng New Generation Sink Dishwasher, which lasted one year for the R&D team to attack the final market and set aside the product, abandoned the pump circulation mode and introduced new products. It is the first domestic dishwasher with micro-processing technology. It can be 2500R/min. High-speed grinding residue, directly washed away kitchen waste, with specially researched deflectors, so that the handsome dishwasher has 'self-cleaning' effect.
Shuai Fung's new sink dishwasher with microprocessor technology
'The trend of future development has always kept our products constantly changing and innovating, and another upcoming project is metal stainless steel cabinets that are waterproof, fireproof, moisture-proof, corrosion-proof, zero-formaldehyde, durable, etc., and perfectly fit the development of China's future kitchens. The trend. ' Zhu Yifeng said that with the integration of the kitchen stove, dishwasher and cabinets, Zhui Feng said that it was aimed at building the future of the 'Smart Kitchen Custom Kitchen'.
'Creator' : Promoting an Experiential Terminal Image
Gradually increasing categories, expanding body size, the future of intelligent technology, the whole kitchen, can be said whether from the company's early brand precipitation, or product design and development, to the final concept of the final terminal to convey, but in fact continues the practice of Shuai Feng consistent : Transfer to 'experiential'.
In the previous exhibition in Beijing, the concept of “Family” in the design of the theme pavilion of Sapporo was an example. On the one hand, the core of the cooking and dining area is to use the steamer to make some food, and to introduce it with a healthy core concept. On the other hand, The exhibited products are mainly based on intelligent, healthy and environmentally friendly selling points, while at the same time creating product ideas of +, gourmet + and enjoyable +.
'Because the original family in our traditional sense said that the oldest time spent in the living room was in the living room. But people are used to watching TV and playing mobile phones in the living room. The interaction between people is less. ' Zhu Yifeng thinks that the living room is out of the economy. As a new type of social venue, the kitchen needs to emphasize an interaction. 'The concept of the 'home' we want to create is an open kitchen, more categories and more smart applications. Just set your functional environment. The kitchen is One of the happiest places we end up experiencing at home is a happy family space. In one sentence, we call 'no fire, no stove, no kitchen, no kitchen, no family.' '
Shuai Fung’s previous decoration in the Beijing Exhibition Hall in March reflected the cultural concept of 'home'
Therefore, this is also a focus and breakthrough that ShuaiFeng has established in the current terminal system. Through the refinement of the operation, the concept of experiential home is being promoted. Since then, ShuaiFeng has launched a fourth-generation business in the second half of 2017. Terminal image, design driven from VI, SI perspective, high-grade decoration, multi-product display, functional value interaction to import experience mode, methodical opening belongs to the third development decade of Shuaifeng, Shuai Feng The second development decade of integrated stove.
