The internationalization of GAC R&D has taken another solid step!
Los Angeles, April 14th, Guangzhou Automobile Los Angeles Forward-looking Design Center was formally unveiled. This is the second time after GAC's R&D center was established in Guangzhou.
The guests witnessed the unveiling ceremony of Los Angeles forward design center
Silicon Valley R&D Center Effectiveness
GAC to lay out Los Angeles again
In April of last year, GAC set up a Silicon Valley R&D center in California. During the year of operation, GAC Silicon Valley R&D Center has played a role as a platform for gathering international talents, integrating forward-looking technologies, and strengthening external cooperation. In the driverless, new energy and other prospects The technical field has achieved initial results.
A year later, the Guangzhou Automobile Los Angeles Forward-looking Design Center was formally inaugurated. It will undertake the tasks of forward-looking design, interaction and experience design, brand visual design, etc., becoming GAC's integration of overseas superior resources, building top R&D teams, and establishing a global R&D network. platform.
As the second largest city in the United States, Los Angeles not only has top-notch automotive industry design resources, but also Hollywood, which leads fashion trends, and top-notch design talents in various fields. Guangzhou Automobile Los Angeles Forward-looking Design Center is located here, hoping to bring these different ideas together. The integration of resources and ideas and collisions has become the vanguard of the Guangzhou Automobile Research Institute.
The landing of Los Angeles Forward-looking Design Center shows that GAC is actively practicing the development of internationalization and innovation. We hope that it will enable domestic and foreign frontier creative resources to communicate with each other, transmit diversified innovation ideas to China, design for GAC, and develop R&D. Inject fresh blood. In August this year, GAC Shanghai Preview Design Studio will also be officially unveiled.
Design master joined GAC
VR experience concept car stunning audience
Pantus, the design director of GAC Los Angeles Forward-looking Design Center, has extensive experience in the automotive industry. He graduated from the Art Center College of Design (Europe), and has spanned 8 countries in 24 years, successively known as Volkswagen, Volvo, Faraday Future, etc. Car company served as director, participated in Ferrari, Jaguar Land Rover, Volvo, Bugatti, Lamborghini, Bentley and other brands of design.
Pontus said that the Guangzhou Automobile Los Angeles Forward-looking Design Center will be committed to integrating the vanguard attitude of LA's avant-garde with the dreamy romantic art style, making the future of GAC Design more diversified.
Guests experience the Enverge concept car with VR devices
Guests communicate in the Los Angeles Center
On the day of the event, Pontus invited guests to use the VR device to experience the Enverge concept car that once surprised the North American auto show. Many guests commented that this concept car subverted their views on Chinese car design. 'It was too cool to experience using VR on the spot. It must be said that China's car design in recent years is getting more and more impressive!
Internationalization Strategy R&D
GAC layout global research and development network
As of 2017, China's auto production and sales have been ranked first in the world for eight consecutive years. China is also the world's largest market for auto consumption demand, and GAC Group is one of the fastest growing auto companies in China in 2017: 238th among the world's top 500 companies. In 2017, more than 2 million cars were produced and sold, and the operating revenue was close to 340 billion.
During the 13th Five-Year Plan period, GAC will vigorously promote its internationalization strategy. At present, Guangzhou Automobile's Chuanqi brand has been deployed in 14 countries in the Middle East, Southeast Asia, Eastern Europe, and Africa, and has initially established a global sales network and service system.
As the hub of GAC Group's R&D system, GAC Research Institute has established a global R&D network in line with the 'R&D prioritization' approach, and is committed to creating a 24-hour 'Never Falling' R&D system.
Guangzhou Automobile Research Institute Concept and Design Center Design Team
After visiting the Los Angeles Forward-looking Design Center, Car Design News, the top design media of the automotive industry, commented that the idea and style of GAC's internationalization is different from other Chinese brands. It makes people feel unique, more innovative and avant-garde.
In addition to the Silicon Valley R&D Center and the Los Angeles Forward-looking Design Center, GAC Group is also preparing for the Detroit R&D Center. Its positioning is mainly focused on the research and development of US-indigenous vehicles and the improvement of some conventional automotive technology. In the future, based on needs, timely establishment of R&D in Europe. center.