With South East DX7, a fully self-developed model of Southeast Motor, Southeast DX3 was successfully listed on the domestic market and continued to sell well. With the help of China's “One Belt and One Road” development strategy, Southeast Motor has gradually expanded its overseas market development efforts. The target markets for exports are mainly concentrated in the South American region and some countries in Africa and other regions. In October 2016, the Southeast DX7 landed in overseas markets—Ecuador, South America. In May 2017, South East Automotive and South American distributor AMBACAR (Ambakka) ) The company signed the contract. The distributor officially became the agent of South East Cars Central and South American four countries (Ecuador, Peru, Colombia, Costa Rica). Southeast Cars followed suit and re-exported 305 South America. On October 31, 2017, 100 Southeast DX3 companies Shanghai Wailiuhai New Terminal took off on the ro-ro ship to South America. Southeast Motors accelerated the pace of opening up the international market.
In the South American market, DX products are recognized
This is not the first time Southeast Motors has entered the international market. At the 2016 Beijing Auto Show, customers from South America saw a Southeast Asian DX7 with excellent value and quality, and offered the willingness to cooperate with South Korea. In October of the same year, Southeast DX7 It will land in overseas markets - Ecuador, South America, with excellent performance configuration and eye-catching appearance, spatial performance, gaining the favor and praise of many overseas consumers.
In May 2017, South East Motor and South American dealer AMBACAR signed an agreement, the dealer officially became the South East Cars Central and South American four countries agent (Ecuador, Peru, Colombia, Costa Rica), the second batch of Southeast DX7 is also in 9 Once again, it embarked on an overseas journey. The Southeast DX3 officially boarded the ship to South America. It is another expansion of Southeast Automotive in the overseas market. It not only brings more vehicle models to overseas consumers, but also confirms that Southeast automotive products are on the international market. Competitiveness.
Although European and American, Japanese and South Korean automakers still occupy a major share of overseas markets, with the increasing quality of China's own-brand products in recent years, the cost-effectiveness of products has continued to increase, and auto brands have become increasingly competitive in overseas markets. With the continuous development of the 'Belt and Road' initiative, a large number of infrastructure and Chinese capital will also flow to the 'One Belt and One Road' countries. Emerging markets will bring tremendous opportunities for development, which will also promote the export of Chinese cars.
Southeast Automotive also took this opportunity to take advantage of the superior product strength of the DX SUV – together with the original design of the Binfa design, rich configuration and ingenuity of quality strength, to fully explore the overseas market and demonstrate 'Chinese quality' The charm of the future sales of overseas markets is worth the wait.
The domestic sales have achieved continuous success, and the championship strength in the stadium
Can successfully go abroad, favored by foreign consumers, the quality of Southeast automotive products strength can not be ignored. In the 2017 China production car performance contest (CCPC), the Southeast DX3 for the first time in 2017 and the brother model southeast DX7, with it Strong driving force, excellent control performance, no fear of many 'opponents' and the harsh weather of the high-temperature arena, the severe test of the high-performance arena, won a total of 15 crowns and crowns, the real product can not be underestimated.
Not only did it perform well in the game, but as the first small-sized SUV of Southeast Motors, Southeast DX3 was launched at the beginning of November last year. With strong product power and younger marketing, it won the favor of young groups, and its sales reputation has been well-received for many months. Into the 'Million Taiwan Club', the SUV market is worthy of the 'explosive models'.
In 2017, Southeast Automotive sold 154,875 units in total, an increase of 30.9% compared to the same period of 2016. Output value, revenue for two consecutive years of 'double break 10 billion', recreated a record high in the southeast, and completed the national approval of South East Car Phase I and Phase II planning. 15 Million of capacity targets.
Champion quality is recognized, go out of the door show brand strength
With the continuous upgrading of the DX-series models and more and more outstanding results in the domestic market, the development of the Southeast Automotive Overseas Market will also intensify. In the next three years, Southeast Motor’s export target will initially be 3,000 units. Exports are exported to Central and South America, Africa, and the Middle East. In addition to the Central and South American markets where large agents have been established, regional countries include Peru, Ecuador, Costa Rica, Colombia, Bolivia, Southeast Asia, Laos, Vietnam, Egypt in Africa, and Iran in the Middle East. , are currently the major regions that already have large dealers to negotiate. In addition, Africa, Senegal, Djibouti, Oceania, Micronesia, Middle East and Jordan and other countries have all provided prototype vehicles, and then will further establish the dealer system, laying Overseas distribution network, expanding overseas markets. The export of Central and South America not only means that the product quality of the DX series models has reached international standards, but also marks the continuous advancement of Southeast Automotive in the international development.
At the beginning of 2017, Southeast Automotive made a new brand idea of 'original innovation strength, beautiful new southeast' and launched the development strategy of 'product + brand two-way drive'. In July of the same year, 2017 'China was released by the World Brand Lab. In the 500 Most Valuable Brands' List, Southeast Motor was selected as 'China's 500 Most Valuable Brands' for 14 consecutive years, with a brand value of 16.405 billion yuan.
Under the guidance of the new strategy, a brand new 'southeast' is emerging. A national car brand that represents the miniature of Chinese car brands is moving toward the world. Southeast Automotive is using its own quality and persistence to create wonderful car movements for its customers. Life, to make greater contributions to the development of the Fujian automobile industry, but also to the world to show a more powerful, more confident and beautiful New South East.