On April 13, 2018, at the annual New Year's Water Festival in Burma, Apollo Industries and Shijun Motors celebrated together with the Burmese people during the Songkran Festival. At the same time, they also provided customers with gratitude and donations to schoolbags for families in poverty-stricken areas. A series of activities have enhanced brand awareness and user acceptance in the Myanmar region. Why can this Chinese company take root overseas and integrate into the local area?
Songkran Festival Opening Ceremony
Myanmar Water Festival Booth (SOJEN) Everybody splashes water together
Convergence Development under the Belt and Road Initiative
In 2013, during his visit to Central Asia and Southeast Asian countries, President Xi Jinping proposed the joint establishment of the "Silk Road Economic Belt" and the "21st Century Maritime Silk Road", the "One Belt and One Road" initiative. Platinum Jun Industries, Inc. (SOJEN) ) Cars change in time, plan the industrial landscape with a global vision, and continuously explore the markets of various countries and regions around the world.
Shijun Motor Burmese Branch staff sent local schoolbags to local students
The 'One Belt and One Road' initiative proposed the 'five links' as the core of the initiative, in which people’s hearts and minds are more important. People’s hearts and minds are on the national and national level. They refer to civilizations and are placed at the enterprise and market level. It is more cross-cultural management. According to the person in charge, it has been more than 10 years since the launch of the SOJEN car into the Myanmar market. It has been insisting on hiring and cultivating local employees, strengthening the local service team, and continuously integrating into the 'district'. The elements of the operation concept of "characteristics." On the one hand to reduce the operating costs of enterprises, through the development of the territories to enable enterprises to truly get rid of the mother's body in the overseas self blood, on the other hand, let the company in the development process let the country share the investment brought to China The actual interests, taking concrete actions to elaborate the 'One Belt and One Road' construction, will not only focus on China's own development, but will also drive the local economic development.
The head of Shijun Motors Myanmar Branch (left one) cut the ribbon at the opening ceremony
Every year, the annual group meeting invites excellent local employees to attend the annual meeting at the headquarters to enhance exchanges and integration with domestic teams. At each country's traditional festivals, the local branch offices do as the Romans do and celebrate with all employees. The scale of SOJEN's five major water splashing booths, rich booth performances, and large-scale delivery of love bags are the best expressions of ties with the local people.
Cross-regional sharing of cooperation platform
Looking at the current global economy, cooperation and mutual benefits have become the mainstream economic forms. In the just-concluded '2018 Annual Meeting of the Boao Forum for Asia', the leaders of various countries and regions attended, leaders of international organizations and political circles, Business people, experts and scholars reached a consensus on the broad prospects for 'cooperation and mutual benefit'. The platinum SOJEN car has established hundreds of sales channels in 10 countries including South Asia, Southeast Asia, and West Asia. Vehicle joint sales platform. The platform will center on the supply of spare parts for commercial vehicles, supply of consumables, and upgrade and refitting services for automobiles to provide platforms and services for upstream and downstream industries.
Photographs of Shijun Automotive Myanmar Branch and Yangon Regional Government Department
Chinese companies can export products and services overseas through the platform's mature sales system. Overseas companies can use this platform to bring good products and services to Chinese consumers, avoiding the high investment and high risk brought by self-built sales channels. , And can guarantee the completion of the market entry of products in a short period of time, and quickly increase sales and market share. In a way that is in line with the 'Belt and Road' approach, cooperation can be achieved through mutual cooperation between enterprises.
When the staff of Myanmar Automobile Branch of Shijun Motors Co., Ltd
At present, as a pioneer in the development of Myanmar, Apollo.com (SOJEN) Automotive, after many years of market development, has won praise from local customers for its excellent quality and good service, and has become a preferred brand for Myanmar customers.
Deepening International Blueprint
With the constant investment and intensive cultivation in recent years, the sales network of Apollo.com (SOJEN) automobiles has spread over China, Laos, Myanmar, Cambodia, Sri Lanka and more than 10 countries.
Shijun Automotive Firmly Implements the 'Going Out' Strategy
In the future, it will center on the 'Belt and Road', relying on the regional advantages of Yunnan Province for the radiation centers in South Asia and Southeast Asia, continue to develop potential blank markets, and unswervingly 'go abroad' to further improve Iran, Saudi Arabia, Ethiopia, and Kenya. The development and development of markets in more than 20 countries, including Tanzania, the Middle East, West Asia, Africa and Russia, etc. In addition to focusing on the integration of both domestic and international markets and resources, resources integration will also be implemented between different sectors within the company. Co-construction and cooperation between all the sections to create a shared, win-win, mutually beneficial eco-sphere.