On April 15th, Changhong Meiling's annual branding feast - 'Air Strike' finished well in the 8th season. Sales volume in 3 days increased by 50% year-on-year and set a record high. Four factors contributed to the success of this event.
8 years of hard work to create a promotional brand
'Air Strike' has been a unique surprise to consumers every year since it was founded in 2011. From the first quarter of 'grab is to earn', to the eighth quarter of 'grabbing once a year', Changhong Meiling always upholds the concept of "quality first, integrity management", with its rich product lineup, shocking preferential prices and excellent after-sales service, allowing consumers to see real benefits.
At the same time, the 'air raid' was established at the beginning of April each year. Consumers purchased air conditioners at this time to avoid the impact of unfavorable factors such as queues in the high season in summer and installation and crowding. Not only did they enjoy the annual base price, but also allowed delivery. The service is more secure. Therefore, buying air conditioners and appliances during the 'air strike' has become a consensus among more and more rational consumers, and it also makes 'air strikes' popular with consumers.
Businesses take the initiative to detonate the air attack passion
After the hot weather in 2017, most of the air conditioners inventors have been digested to a reasonable level, making it possible for them to go lightly in 2018. At the same time, air conditioners will become the first category of home appliances, allowing businesses to have stronger desires for air conditioning. From March onwards, the season battles between major air-conditioning brands have started ahead of schedule. Air-conditioner market share battles are on the verge of explosives. Many businesses have already lashed out, both in terms of marketing, multi-industry alliances, and macro publicity. In terms of media rally and so on, it is still pushing forward terminally. The guarantee of human resources has been fully invested and fully supported, prompting 'Air Strike 8' to create more success.
'Every year we are looking forward to this event, which will benefit consumers and benefit businesses. It can be said that a win-win situation has been achieved. After years of participation, we have witnessed the year-by-year expansion of 'air strikes', 'air strikes'. We have also witnessed our years of growth. It can be said that we are full of emotions about 'air strikes' and we will go hand in hand with it'. Some businesses have told reporters.
Systematic Joint Operation Full-line Synchronous Growth
As one of the few home appliance giants in China that has achieved the full industrial chain layout, Changhong has not only formed a “black + white” full-scale industrial chain layout after 60 years of development, but also the competitiveness of various product categories. This 'air strike 8' Big promotion, Changhong Group's three product lines: Changhong Television, Changhong Air Conditioning, and Meiling Refrigerator are highly cooperative and joint operations to give full play to the advantages of resources, personnel, and regions. The sales region covers: Western Sichuan, Shaanxi, Shaanxi, and other western markets, Hebei, Henan, Shandong, etc. The Central Plains regional market, Jiangsu, Zhejiang, Anhui, Fujian, Guangxi and other eastern and coastal markets, and radiated to the country, so that consumers everywhere can participate in this carnival feast, all high-quality home appliances disposable one-time, let consumers A province in the end.
60th Anniversary Gifts
This year, Changhong will usher in the 60th anniversary of Jianye. The success of 'Airstrike 8' is undoubtedly the best gift for the 60th anniversary. To this end, Changhong Meiling put 'price' in the end, factory pricing, 0 interest struck, online Under the synchronization offer, the product price has reached the bottom. Pre-stored to send over 1098 yuan worth of premium spree, participate in online interaction can also win the value of 8990 yuan Xiaobian waist voice cabinet machine. In addition, Changhong air conditioning also Launched a super-guarantee service and purchased CHiQ's full line of products for a total of 699 yuan worth of repair gold cards. This event has a strong product lineup, Q3Ts artificial intelligence smart eye cabinet machine, Q5R artificial smart TV, Meiling M fresh raw refrigerator and many other new products Heavy listing, to fully meet the needs of consumers, so that consumers can rest assured that the purchase, ease of use.
Experts in the industry pointed out that: In order to gain a firm foothold in the market in 2018 and even in the future, it is necessary to make sufficient efforts in terms of channel resources. Changhong Meiling, which is based on the basic channels, continues to stimulate the vitality of the channel market, and drives businesses to join hands together. Win, to promote 'air strike' activities to new heights.