At present, the global air-conditioning industry has two modes: 'air-conditioning' and 'air-making'. Traditional air-conditioning companies 'make air-conditioning', hardware technology innovations hit the ceiling, market growth slows down; in the era of the Internet of Things, Haier pioneered the 'air-making' process. On April 15th, at the 123rd China Import and Export Fair (Canton Fair), Haier transformed 'air-making' and became China's own branded air-conditioner exporter. On the same day, Haier Air-conditioner exhibited a self-cleaning air-conditioner that would bathe. , Self-cleaning air conditioners that can 'swallow light', Easy-to-install F-series self-cleaning air-conditioners, Multi-wind smart air solutions, etc.
From the thinking of 'building air conditioners' to upgrading the thinking of users of 'air-making', Haier air-conditioning also gained recognition from the market. The data of the first quarter of 2018 showed that Haier air-conditioners' overseas market grew much faster than the industry. The latest data from Euromonitor International Haier air-conditioning is the first Chinese air-conditioning exporter of its own brand, and it is also the world’s No. 1 sales of air-conditioners (including smart air-conditioning) for two consecutive years. The world’s leading media “Financial Times” evaluation Haier air-conditioning is the first brand of air-conditioning era air-conditioning.
China's air-conditioning from the perspective of the global market: Air-conditioning and air-making
A review of the development history of the global air-conditioning industry can reveal that before the arrival of the Internet of Things era, air-conditioning products were in the period of basic function of cooling and heating. Under the hardware thinking, global air-conditioning meets the users' cooling and heating needs by creating air-conditioning. The form of scale competition that expands production capacity by technological means has shown drawbacks after the arrival of the Internet of Things era, and the growth rate of the market has slowed down. According to forecast data of China Yikang, China's air-conditioning market will decline by 7.5% in 2018.
Although in recent years, there are no shortages of smart and healthy new products in various countries, but overall, it has not been able to break away from the pure hardware thinking. In the intelligent exploration, the industry only stays in the category of air conditioners' own product intelligence. On the Internet of Things, air-conditioning hardware is the carrier. What users need is not the product itself, but the deep value it brings. In the thinking of the Internet of Things, Haier Air-conditioning is ahead of the global air-conditioning industry from 'making air-conditioning' To the 'air-making' transformation.
As part of Haier’s smart home full-scenario customized smart package, Haier air-conditioner will exhibit self-cleaning air conditioners that will bathe at the Canton Fair, self-cleaning air conditioners that can engulf the light, and self-cleaning that is easy to install in the F series. Tianhe air-conditioning and other intelligent air solutions. Haier air-conditioning also through the complete set of network interoperability, for global customers to upgrade one-stop active service, to provide coverage of the living room, bedroom, kitchen and other real full-space, full-scene customized smart home air Experience.
In the smart living room scene, the user experiences the 'home mode' through Haier U+ APP: the lights are on, the curtains are slowly closed, the security is disarmed, the air-conditioning blows soft and comfortable air, and TV is sitting in the living room. The PM2.5 exceeded the standard, and the air conditioner automatically turned on the purification function. Erich from the German visitors expressed after the experience excitedly that the smart family is a gospel for the lazy. 'The wisdom of the Haier family gives me the feeling that sitting at home can enjoy healthy air services. , It's so convenient.'
Canton Fair Exhibition Original Scientific Achievements: Cleanse Yourself, Clean Others
At the Canton Fair, Haier also renewed the new definition of “cleanse yourself and cleanse others” of healthy air conditioners, that is, self-cleaning air conditioners that will bathe to eliminate air-condition self-pollution lifestyles and net self-cleaning to achieve air-conditioning blowing clean wind to users’ breath fresh air.
At the scene, Haier's iterative demonstration of net air conditioning and decontamination: It can not only swallow 'a beam of light', but also 'swallow laser'. In a closed glass house, PM2.5 index of high-density haze exceeds 2600 μg/m3. And can clearly see the laser light beam staggered. Haier net clean self-cleaning air-conditioning automatically induced haze over the standard, open the purification function for 3 minutes, the haze dispersed, the laser beam disappeared. A European businessman marveled at the net self-cleaning Clean air effect, 'Laser beam disappears looks more like magic'.
At the Canton Fair, Haier also exhibited an easy-to-install F-Series self-cleaning air-conditioner for European users. This product is also 'easy to clean itself, clean and others' and also features easy installation, which can help local installers save 50 % of the installation time, but also saves 80% of the service time. The data shows that Haier self-cleaning air-conditioning has been achieved in Thailand, India, Pakistan, Vietnam, China and other five countries, Haier intelligent air-conditioning exports to the world 59 countries, to provide global users Wisdom cleans the air.
Open the process of healthy air globalization, strengthening the status of the Internet of Things NO.1
In response to the global indoor air problem, Haier air-conditioning also delivered the concept of 'air-making' instead of 'air-conditioning' in the Internet of Things era. Haier cooperated with the Earth and Environmental Science Laboratory of the University of Geneva, Switzerland in early April on healthy air research. , Established the first overseas healthy air research laboratory, and jointly opened the global innovation process from 'air conditioning' to 'air' to strengthen the status of the first brand of air conditioning in the Internet of Things era.
In the era of the Internet of Things, relying on the world's top 10 R&D centers and the R&D tentacles of N connected users, Haier formed a '10+N' R&D layout. Through the online HOPE platform, it touched more than 3.2 million online resources worldwide. Haier has pain points based on users. At any time in parallel with the global R & D forces, the real realization of 'where the user needs development is where'.
Haier has achieved fruitful results in the field of smart life since he explored the 'one person's oneness' model. As part of Haier’s smart home full-scenario customized wisdom package, Haier air conditioners took the lead in breaking the hardware thinking of the industry and using the 'creative air' user mindset. , Exported complete smart air solutions. At the same time, Haier air-conditioner also delivered the concept of 'air-making' rather than 'air-conditioning' in the Internet of Things era to the world and became the first brand of air-conditioner in the Internet of Things era. The latest data from Euromonitor International, Haier For the second consecutive year, global connected air conditioners (including smart air conditioners) have achieved the highest sales.