A number of domestic color TV companies have recently released their 2017 performance reports, which have caused concern in the industry. In the current global TV industry adjustment, what hot spots are the domestic TV industry's most worthy of attention?
Financial Reports Released Some Companies Contrary
The recent annual reports released by color TV companies such as Hisense, TCL, and Konka show that, despite the overall growth of the industry and the declining profits, there are still some companies conquering the trend.
According to the annual report of Konka TV, the total revenue achieved last year was 31.228 billion yuan, up 53.84% year-on-year, and net profit was 5.057 billion yuan, an increase of 5185.74% year-on-year, and operating results improved significantly year-on-year. TCL Multimedia Group's annual report shows that revenue increased by 22.4 percent year-on-year last year %, Net profit increased 350.8% year-on-year.
The overall performance of the current market is poor, and it is not easy for TV companies to obtain revenue and profit growth.
Last year, the domestic color TV industry suffered from 'cold winter', with color TV retail sales of 47.52 million units, a year-on-year decrease of 6.6%, and the largest decrease since 2003.
However, since August last year, the market has shown signs of recovery. How is the market performing this year? According to the data from the inspection company Aowei Cloud Network, the new year's promotion period data has decreased year-on-year. However, how this affects the whole year remains to be observed.
Accelerate self-adjustment and enhance attack strength
According to Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, the weaker market environment will stimulate competition between TV brands and promote industrial restructuring.
The information shows that last year mainstream TV companies have all made internal adjustments. One of the directions is diversification.
Since the beginning of last year, Konka has accelerated the promotion of the development model, changed the model that uses hardware alone as the main means of profit, and established the development model of 'hardware + software' 'terminal + user' 'investment control + finance' and 'technology + industry + urbanization' 'The expansion of ideas, and vigorously layout supply chain management, Internet operations, Internet of things, science and technology industrial parks, mobile phones and other fields.
'After diversification of the layout, the ability to resist risks will increase, and development channels and future growth space will also open up,' said Zhou Bin, president of Konka.
TCL is also increasing its diversified layout. 'In addition to color TVs, communications, and home appliances, we will vigorously develop artificial intelligence and Internet application services.' Chairman of the TCL Group Li Dongsheng said. It is reported that the TCL artificial intelligence team has grown by 30% in the past year .
At the same time, color TV companies continued to increase hardware and software investment in technology. Konka invested RMB 1 billion in early last year to build an innovative R&D center, independently researching and developing technologies such as main chip frequency conversion, backlight frequency conversion and screen frequency conversion. Hisense recently announced that it will land 3,000 in the country. In retail stores, consumers can easily shop on just one mobile phone. In addition, many companies are targeting 8K TVs and laser TVs.
'Using technological innovation to promote the upgrading of the industrial structure, this is the fundamental color TV industry continues to progress and development. ' Lu Renbo said.
Overseas markets have also become the focus of color TV companies. TCL shipments increased by 2.3 million units last year, of which 200 million units were created by the export sector. Hisense made breakthroughs in South Africa and Australia last year.
Market breakthrough
Peng Jianfeng, deputy secretary-general of the China Electronics Video Industry Association, believes that although the industry still faces significant challenges, the market consumption structure is relatively healthy. Currently, the penetration rate of ultra-high definition television reaches 60%, and the 55-inch screen penetration rate reaches 43%. The color TV size leads the world.
The demand for large-screen TVs is strong, becoming a catalyst for the rapid development of artificial intelligence TVs and smart homes.
According to the Ministry of Industry and Information Technology, China's smart TV production increased by 6.9% last year. The industry believes that this year's smart TV market will continue to grow strongly.
Zhou Bin said that in the smart home environment, mobile phone small screen and TV screen will be better integrated. Smart TV as a family entertainment center and living room Internet portal will drive the rapid development of the living room economy. As of the first quarter of this year, Konka smart TV total The activation volume exceeded 24.6 million and daily life exceeded 16.2 million. 'Konka has to redefine the big screen, through a well-established ecosystem, to become a full-chain ecological company that can connect platforms, content and terminals.'
Peng Jianfeng believes that the TV market will receive a technological advancement dividend every 10 years. 'The current mainstream color TV size has entered the 50-70 inch range. After 2020, with the maturity of flexible display, printing display, laser display technology, etc. He ushered in the 80-120-inch era and entered the era of smart homes and artificial intelligence.