While the Internet industry has entered the post-commercial era, 'new retail' is also being practiced by more and more companies. On April 16th, Zhimi Life Electronics Factory, the first offline experience store of Jimmy's eco-chain company, was formally opened. It is reported that Zhimi Life Electrical Appliance Co., Ltd. Taking the future home environment as a model, the vast majority of Zhimi brand products are sold in-store and sold at the same price. And there is a consistent product platform.
Different from traditional offline stores, Zhimi Life Electrical Appliances systematically demonstrated Smartmi Very diverse life electrical lineup, these products cover the needs of different seasons, Including Zhimi full-DC inverter air conditioner, Zhimi pure humidifier, Zhimi DC inverter floor fan, Zhimi car inverter, Zhimi light breathing and anti-caries mask, Zhimi electric heater, and 999 yuan 'explosive' Zhimi smart toilet seat, etc. Makes the shop highly scalable Smartmi provides consumers with a complete solution for quality living. Consumers can experience the actual trial products in the store online, and have more resonance with the product, and get a better shopping experience than ever before.
On the other hand, the Zhimi fresh air system that was just released was debuted at the Zhimi Life Electrical Appliances Store at the Yandi Harbor Store. This new style product is priced at RMB 1,499, which is in the range of RMB 4,000 to RMB 50,000. Extremely competitive. Zhimi fresh air system has a 220m3/h fresh air volume. With the help of early-efficiency + medium-efficiency + HEPA13 high-efficiency, 3-fold progressive filtration system, it effectively blocks outdoor contaminants such as PM2.5. This product uses micro-positive pressure. Principle, continuously inject fresh and clean air into the room, and effectively dilute formaldehyde, TVOC and other volatile substances.
The minimum noise value of Zhimi fresh air system is only 26.1dB (A), and it will not affect the user's daily life during operation. The maximum power consumption of the product is only 48W. It is suitable for all-weather operation, and will not bring extra power pressure to the user. Mi Xinfeng system also supports Mijia APP's intelligent linkage function, which can not only achieve remote control, but also can be linked with a large number of smart products in the Mijia platform to achieve more gameplay.
Smartmi Chi Mi's first experience shop ribbon-cutting ceremony
According to reports, Zhimi Life Electric Appliances will implement the 'new retail' operation concept, provide customers with an experiential consumption environment, and ensure that all products are in line with the sales price of Xiaomiwang.com, if the products are on these two lines. There are price discounts on the platform, so the experience shop will also enjoy the same preferential policies.
During the opening activities from April 16th to 22nd, Zhimi Life Electrical Appliances Co., Ltd. will inaugurate a preferential policy, and the price of the Zhimi DC-Frequency Floorstanding Fan will be reduced by RMB 100 to sell for RMB 699. At the same time, on-site purchase Zhimi smart toilet seat, Zhimi electric heater or Zhimi pure humidifier will receive a millet plug-in board.
In the future, smartmi Zhimi will deploy more experience stores in China, and gradually build a sales network under the smartmi Zhimi line of the system. smartmi Zhimi revealed that during the six-month flash shop trial operation before the opening of the new store, the flash shop month Average efficiency up to 21,000 yuan. With the continuous enrichment of smartmi Zhimi product line, after the official store sales performance is even more worthy of attention and expectations.