Having just joined hands with Tencent, the interior of LeTV's operating company, Xinle Vision, seems to be brewing a major change.
On the eve of its most important promotional node '414', Zhang Zhiwei, a LeTV operator, suddenly took a vacation, causing endless speculation from the outside world and even the news that he had left.
Recently, when Zhang Zhiwei was interviewed by a reporter from the Securities Daily, he gave an exclusive response to outside rumors and said: 'I did not leave. I am currently on vacation. I was still in the office yesterday.'
Regarding the reasons for the vacation, he said: 'I have been in LeTV for six years. I have not gone on holiday. It's hard to take a vacation, spend time with my family, tune my body.'
The new LeTV Sensei is the main operating company of LeTV's listed television music assets. It was formerly known as LeTV. It talks about the current situation of the new Lezhi Sensei. He said: 'At present, the company's operations are relatively stable, and no major event is a good thing.'
A new Lezhi Sensei person in charge heard this, saying that he had not heard of Zhang Zhiwei’s formal departure from the company. It is not clear about the specific situation.
However, Zhang Zhiwei's leave still made many people unable to understand. After all, for the new music zhijia who just joined Tencent and ushered in the '414', it was a big job. It was the command of the helm leader. It is also crucial.
Zhang Zhiwei was the first person responsible for the sales service system of LeTV's founder Jia Yueting. After a short stay, in the era of Sun Hongbin, Zhang Zhiwei realized a return.
It was reported that the resignation was only more than half a year after returning. It is understood that Zhang Zhiwei and LeTV.com’s existing management team appear to have different ideas, and Zhang Zhiwei’s vacation is related to LeTV’s performance.
Informed sources disclosed to the "Securities Daily" reporter: 'When Zhang Zhiwei returned to LeTV, the relationship between Jia Yueting and Sun Hongbin was not so rigid. In order to attract Zhang Zhiwei's return, Sun Hongbin gave some generous conditions, which are now fulfilled due to multiple reasons. Difficulties. At the same time, Zhang Zhiwei and Liu Shuqing, LeTV's chairman, have big differences in their operations.
Judging from a series of actions, Jia Yueting and Sun Hongbin had reached an agreement on the return of Zhang Zhiwei.
After Sun Hongbin was in charge of LeTV, LeTV's executives left the company. The departure of Liang Jun and other executives reached the peak of the departure of this wave of executives. In the face of turbulent management and the decline of LeTV's performance, Leung Hongbin needed urgently. People who know LeTV come to town, and Zhang Zhiwei, who is known for his marketing, becomes a candidate.
In September of last year, LeTV.com announced the appointment of Zhang Zhiwei as LeTV’s new CEO and senior vice president of LeTV. The premise was that he must be responsible for the new overall profit and loss and operating results of LeTV. Three months later, LeTV changed its name to New LeTV. The legal representative was also changed from Jia Yueting to Zhang Zhiwei.
At that time, Zhang Zhiwei’s return was pinned high hopes that he was even known as the “Sun Hongbin era” to make LeTV a key player in returning to normal operation. However, LeTV’s loss has narrowed, but the performance is still not obvious. Better.
For Zhang Zhiwei’s vacation, there were multiple versions of the outside, which made it even more confusing for LeTV.
After Jia Yueting 'handed over' the legal representative, LeTV announced that the company had pledged the shares of the new LeTV zhijia held by the company and no longer had actual control rights. It was speculated that Tianjin Jiarui’s activities under Sun Hongbin became a new one. The actual controller.
However, at this time, the valuation of New Lezhi Sensei has shrunk dramatically.
New Lezhi Wisdom House has a valuation of RMB 30 billion at the beginning of 2017, and its valuation in January of this year is still more than RMB 12 billion. Recently, the company announced that in March 2018, the valuation of New Music Vision Home has been adjusted to RMB 9 billion. yuan.
At present, the entire television industry is fiercely competitive and the situation is grave. LeTV seriously suffers from serious damage. What kind of position will it take in the industry in the future? Whether the new management will be able to turn the tide is still unknown.