There is a Yellow Crane Tower in the southwest of the state. On April 14-15, the Haier Smart Water Whole House Solution Experience Exhibition was launched in Wuhan, Jiang’s City, breaking the current status of the industry, such as bathroom, kitchen, drinking water, heating, etc., Haier. The water heater allows the public to 'zero distance' to experience the smart and convenient life brought by the industry's first smart water house solution, and to experience the technological charm brought by the first brand of Haier's original technology.
Cracked with water scene Full house concept layered but hard to land
The concept of smart home has been heated by the industry for many years. On the one hand, it is an eye-catching display at major exhibitions. On the other hand, it is a repeated bounce ticket for products on the ground. The smart products that have been launched cannot be interconnected due to brand fragmentation, and it is difficult to pass Data initiative services, lack of complete solutions, objectively led to the fragmentation of water usage in the whole house, and the products that should bring convenience to users would make home life more complicated.
In March of this year, Haier Water Heater AWE just released Haier's Smart Water Whole House Solution, and then this strategic plan was extended to users across the country. At the experience exhibition Wuhan Station, Ms. Liu took the lead to experience the wisdom of the bathroom, the whole house The intelligent water solution consisting of heating, whole house clean water and zero energy consumption, 'like this complete set of water solutions, solves too many problems encountered in the life of water, it really makes people excited.'
In the interaction at the scene, Ms. Liu stood on the body fat scale in Haier’s smart bathroom. Her own weight, body fat and other health data were displayed in the Haier’s smart mirror. Ms. Liu’s set of smart mirrors was the core of interaction. The smart suit that connects all bathroom smart products is full of praise: 'If the family can install such a set of products, how convenient would life be?'
Relying on the first platform of artificial intelligence in the smart home industry, U+, Haier's full-house solution for smart water, and 7 full-house solutions such as air and washroom, together with 4 physical spaces, Haier's '4+7+N' scene customization The wisdom of the package. The program can also freely customize the smart life scene according to the user's lifestyle, to achieve N kinds of changes, to provide global users with a full-interactive, full-scene, full-smart, full-aggregation full-house scene experience, crack the industry 4 Big problems, the first to enter the era of smart home 3.0.
Multidimensional Market Coverage: Differentiation Strategies under Multi-brand Layout
Under the social background of diversified needs, Haier Water Heater, as a leading brand in the industry, has created a number of brands including Haier and Casa Di, and has achieved multi-dimensional coverage with differentiated strategic positioning.
Casa Di targeted the high-end market and integrated household appliances technology and art. After 11 years of market distribution, it achieved a market reputation of 95%. In this exhibition, Casa Di released the water for the high-end water treatment of Katianmu. Solution and the legendary series of gas water heaters. In the high-end complete water solution of Casa Di Mu, Tianmu PRO optimizes the instantaneous heat process, can at least be customized to 1 times hot water, and is equipped with quad-core instantaneous heat technology to satisfy the whole family. Bathing needs of people. In addition, the cloud SMART operating system can be used to self-learning user habits to achieve intelligent custom bath. And Tianmu RO+ drink ultra-thin long-lasting water it brings a three-year long-term warm water straight drink, The small and exquisite appearance allows installation and use of water without restrictions. Tianmu SPA antibacterial long-acting water softener looks small, but it can reach 1 tons / hour of water.
Prior to the introduction of the Tianmu set, many products in the industry were some series of products. The category was too single. Users would have to buy a full set of water products and they would need to run east and west, while Casa Di's new products would be packaged with complete sets of technology. The complete set of pre-sales service has become the industry's first high-end water supply solution, allowing users to enjoy high-end water services in one stop.
Casa Di Legend series of gas water heaters through innovative self-cleaning technology, take the initiative to eliminate carbon monoxide, crack gas security risks, redefining the security gas water heater, allowing users to enjoy bathing at ease. At the scene, Haier through a Harley motorcycle 'stunt' Demonstrated the effect of self-cleaning technology: Connect the exhaust pipe to the box. At this time, the concentration of carbon monoxide in the box has exceeded 500PPM. Then, the self-cleaning technology module starts to operate. After 2 minutes and 30 seconds, the carbon monoxide content has dropped to 3PPM. It is reported that this technology comes from the life support system in the capsule.
Haier Water Heater also announced the instantaneous heat and electric wall water heater PLUS9 on the day of the tour. The instantaneous hot waterfall washing technology and anti-fouling washing technology used in this water heater achieved the bathing experience of 'preheating for 5 minutes, clean water wash'. 10 The ability to increase the capacity, continuous outflow of 800L hot water, can continuously fill four adult bathtubs. In addition, through the triple purification, double scale inhibition, Haier instantaneous thermal electric wall water heater PLUS9 achieved a bile scale inhibition rate of 83.4% Above, the sterilization rate is as high as 92% to protect the health of the family's bathing.
The successful landing of Haier's smart package project is inseparable from Haier's global R&D layout. Under the guidance of the “one-in-one” model, Haier relies on 10 R&D centers and N research and development centers to connect users and form '10+. N' R&D System. Haier Water Heater is an open platform that continues to meet the needs of global users globally, launching high-quality products that lead the industry, and creating a better future for global users.