Various Chinese mobile phone brands in Mobile City in New Delhi
Recently, when the author visited New Delhi, India, Hyderabad and its nearby satellite city saw a huge billboard of Chinese mobile phone brands everywhere. At the airport, subway stations, streets and alleys, and even underground shops, Xiaomi Orange OPPO Green VIVO Lan Huawei Red billboards and shops are everywhere.
Indian consumers are very fond of Chinese mobile phones, because the mobile phones are of good quality, reasonable prices, and reliable service centers. Even if the models are old, the manufacturers can still provide services. The owner of a mobile phone shop in New Delhi, Die, told the author that the Chinese mobile phone The brand also found Amir Khan and other Indian stars as ambassadors, which also stimulated sales.
With the development of mobile network technology, India has gradually switched from a feature phone to a smart phone, becoming an emerging market for smart phones. Chinese mobile phone manufacturers are actively deploying the Indian market with localized marketing models, excellent quality and suitable prices. For example, China’s millet plans in India. Newly opened three mobile phone factories, OPPO is also used for Indian young people used to launch flash purchases.
Millet House in New Delhi
According to the research data released by the international market research company Counterpoint Research in February this year, Xiaomi surpassed South Korea’s Samsung in the fourth quarter of 2017, ranking first in the smart phone market in India with a market share of 25%. Samsung previously led India for 6 consecutive years. market.
In the urban area of New Delhi, LAJAT NAGAR mobile phone city, which is only 20 minutes away from the Presidential Palace of India, a variety of colors of Chinese mobile phone brand billboards in the city's old lime-colored exterior wall appears intensive.
At 10 o'clock on the same day, I walked into a millet home store and saw that Indian customers were experiencing VR glasses. The latest millet mix2 phone attracted a few young Indian men to try it out. different.
The store's purchase restriction rule was implemented. An obvious notice board was erected at the checkout counter. It reads: Each customer can only purchase one mobile phone per day, and they must use an ID card to make purchases. Multiple customers are gathered at the cashier's office. The staff has been busy collecting money and answering questions.
Oppo billboards at New Delhi airport
The first time I bought a millet phone, because it seems to be of good quality, the camera lens and the screen are good. Indian female consumer Veronica said that her second choice is the OPPO phone because I heard that the phone is front-loaded. The camera is better, I want to use it.
In the VIVO large-scale after-sales service center next to the millet house, many Indian people are also consulted. The mobile phone shop owner nearby, Gallari, sells different mobile phone brands. Among them, Chinese brands account for the majority, including some in Africa. The Chinese brand TECNO (transmission) of sales volume, and he himself is using Jinli mobile phone.
Galari said that India is a big market for Chinese smart phone manufacturers. At the peak, almost every day, manufacturers promote new mobile phone models to them, sometimes it is millet, sometimes VIVO, compared with Other brands, millet prices are cheaper, and Huawei's quality is better.
According to Galari, the factories of Chinese mobile phone brands are very welcome to visit him. He also has the opportunity to visit Shenzhen and Guangzhou. For example, he met more brands through the Canton Fair. Many Chinese brands have enjoyed a good reputation in India and are now Made in India, these brands allow us to make a lot of money.
Amitabh Kant, chief executive officer of the government's transformation committee of the Indian government think-tank, said that Xiaomi’s mobile phone market has exceeded Samsung’s market share in India and 14 Chinese mobile phone manufacturers have established factories in India.