On April 16th, the first official offline experience store of Jimmy's eco-chain company smartmi-technology, Zhimi Life Electrical Appliances Co., Ltd. was formally completed in Beijing Inti Harbour Shopping Mall. Online and offline with the same price, at the same time with the advantage of the unique advantages of physical stores, to create a new experiential consumer environment for consumers.
Zhimi Life Electrical Appliances Co., Ltd. plans to plan for the future home environment and showcases smartmi's products for sale across the market, allowing consumers to stay in and interact with each product in depth. According to the product positioning of smartmi smart appliances, Products sold around the indoor environment, bathroom, outdoor and other fields, to provide consumers with a full range of high-quality living solutions.
According to smartmi, through Zhimi Life Electrical Appliances, users can interact more with smartmi products, understand the unique design language of products, and resonate with the attitude of quality life advocated by smartmi.
Unlike traditional offline stores, Zhimi Life Electrical Appliances has systematically demonstrated smartmi's extremely rich lineup of living appliances. These products cover the needs of different seasons, making the store highly scalable and capable of providing consumers with quality of life appliances. Experience.
It is understood that the in-store products include Zhimi full DC inverter air conditioner, Zhimi smart toilet seat, Zhimi bacteria sterilization humidifier, Zhimi pure humidifier, Zhimi DC inverter floor fan, Zhimi car inverter, Zhi M breath light anti-mite masks, Zhimi multi-effect car air-conditioning filter, and recently released Zhimi fresh air system. At present, all of the above products have a certain amount of stock in the store. It is worth mentioning that Zhimi life The Electrical Pavilion Diandi Port Store uses the same price model as Xiaomi and Youpin. If smartmi products have price discounts on these two online platforms, then the experience store will also enjoy the same preferential policies.
According to the introduction of smartmi, smartmi had already conducted a half-year trial operation at Indigo Port in the form of 'flash shop' before the inauguration of the Chimi Life Electrical Appliances indigo bank shop. As of March this year, the monthly average of flash shop Pingyi has reached 21,000 yuan. Through only 6 months of testing water, smartmi's offline sales model has achieved remarkable results, which laid a solid foundation for smartmi's follow-up nationwide layout of offline stores.
Smartmi was founded in April 2014. It was originally known for its research and development and manufacture of millet air purifiers. In the following 2016, smartmi completed round B financing with a valuation of US$1 billion and became a unicorn in the Xiaomi ecological chain. Beast Enterprise. smartmi is known for its outstanding industrial design capabilities. Since 2016, smartmi has won industrial design awards each year. Among them, Zhimi Full DC Inverter Air Conditioner was awarded the Good Design Gold Award for Good Design Gold in 2017. 5. The award set up the first gold product in mainland China for 60 years.
In 2018, while smartmi Zhimi will continue to upgrade its product line, it will also attach importance to the expansion of product sales channels. This includes the accelerated layout of offline stores, as well as the faster pace of overseasization, focusing on quality of life, home appliances, and more. Multi-consumers create a high-quality lifestyle with a strong sense of future.