The overall operation of CNHTC International Market is sound, and the pace of market development has been steadily advancing. It has ranked first in China’s heavy-duty truck industry for 12 consecutive years, and has been exporting more than 40% in China's truck industry for many years. The sales volume in traditional regional markets has increased significantly. Emerging markets, Especially in the developed countries and regions began to show performance. From January to July 2017, the total vehicle exports were 18,800 units, an increase of 32.6% year-on-year; the heavy truck export orders reached 28,600 units, a year-on-year increase of 51%, and a new breakthrough was achieved.
In the construction of the international market network, China National Heavy Duty Truck has shifted from its focus on quantity growth to a greater emphasis on improving the quality of its outlets, and has paid more attention to the improvement of overseas after-sales services. China National Heavy Duty Truck has continuously innovated in cooperation and competition, and established cooperation with many partners. Partnerships or strategic alliances, the establishment of external collaboration networks, the use of partners' sales force to expand the coverage of marketing networks, increase the international market share, and build international marketing network resources. Up to now, China's heavy truck has built 268 dealers, 264 A service network of 15 countries and regions has established 21 accessories center libraries. Today, CNHTC has exported more than 100 countries and regions, forming coverage in Africa, Southeast Asia, South Asia, the Middle East, Central and South America and other developing countries and major emerging Market, and international marketing network system in BRICS countries and some mature markets.
China International Heavy Duty Truck's international market symbol, 'SINOTRUK', has been awarded the export brand by the China Chamber of Commerce for Import and Export of Machinery and Electronic Products, the export brand of key industries cultivated and developed in Shandong Province for many years, and obtained the most competitive market from the Ministry of Commerce. Li Brand ', meanwhile, China National Heavy Duty Truck was awarded the qualification of 'national vehicle and component export base'. 'China Heavy Duty' has become a well-known independent brand in China, and the 'SINOTRUK' international brand also exports many products in the international market along with its products. Regions and countries become user-recognized, favorite Chinese car brands.
With the introduction of the national 'Belt and Road' policy, the logistics industry will form long-term benefits for trucks. With the promotion of the Asia Pacific Free Trade Zone, China National Heavy Duty Truck will face important international market development opportunities. In the future, China National Heavy Duty Truck Group will To further deploy the international high-end market, track the 'Belt and Road' projects involving countries and regions, and formulate corresponding marketing strategies and domestic and foreign financial service strategies, and arrange marketing, after-sales service network and financial services in advance. , A new breakthrough has been made in the international cooperation in the area of intelligence. This is a major transformation attempt of Sinotruk Internationalization.
In order to implement the requirements of the new phase of the CPC Central Committee, China National Heavy Truck proposed this year's corporate development strategy of 'accelerating the conversion of old and new kinetic energy and realizing the grand project of China National Heavy Duty Truck Reengineering Development'. The realization of this project is an important part of this strategy. Contents. A few days ago, China National Heavy Duty Truck launched the 'Redevelopment of the Ambitious Project'. Among them, the Overseas Redevelopment Development Project is an important part of this. China National Heavy Duty Truck is determined to transform its existing advantages into a strategic one for the next five to ten years. Overseas operating income reached 10 billion yuan, reached 20 billion yuan within five years, self-export share increased by more than 2%, and all major indicators doubled; second, controlled networks reached about 60%; 3, there is control outside the country. The number of assemblers is increased by 5-10; Fourth, overseas partners are seeking, overseas R&D institutions with core technology control or manufacturing enterprises of key products; Fifth, there are new breakthroughs in cooperation, continuing deep-level discussions and international Cooperate with large companies and strive for new arrangements. Sixth, international market development, overseas technology research and development, and talents with certain management capabilities should reach 100 to 300 people. .
Through the implementation of the overseas heavy-duty truck redevelopment project, China National Heavy Duty Truck Group's existing overseas market advantage has been turned into an overseas strategic advantage, and China National Heavy Duty Truck Group has been transformed into an internationally renowned commercial vehicle company with multinational operations and development capabilities. 4. To build China National Heavy Duty Truck Group into a commercial vehicle enterprise group with certain international competitiveness and ethnic representativeness.
China National Heavy Duty Truck Chairman Ma Chunji said: Nationality is the world's. Regardless of product export or international cooperation, we must always adhere to independent intellectual property rights and independent brands, and establish the goal of creating a national brand. In the international market competition, we must always grasp the enterprise. The right to operate and operate. Only by establishing their own brands can they strengthen their national brands in order to gain access to the international market.