On April 16, OPPO official microblogging announced the official launch of the R15 Starlit Purple Special Edition on the official website. This model will be on-line on April 20, and will be sold on April 21st. Streamers baseball cap and attitude tide T.
OPPO R15 Star Purple Special Edition packaging has a unique design, the overall use of black and purple color, like the night sky like the mysterious and deep. At the same time, the front of the box 'Star Purple' three characters are directly echoed OPPO R15 Star Purple unique Gradient design language. The attitude inside the gift box and the hat use the youthful attitude of 'Live for real' to speak for young people. Call for youth. Youth should be so purple.
In fact, OPPO R15 Star Purple's 'Black and Purple Gradient' was designed by OPPO in collaboration with the international color master karim rashid (Karim Rashid). Karim once thought: 'The solid color that is visible in the eyes of most people, in nature It doesn’t exist... The sun is not just yellow. On the same day, it is sometimes red, sometimes orange, and sometimes yellow. Its color changes over time, and sometimes it is Pink and magenta. Gradient is a very natural existence. It is an extension of the real world. The real world should not be monotonous. That is to say, compared to a solid color, the gradient color is more of a real world texture. .
Based on this color concept, the OPPO R15 Star Purple has a unique 'black-violet gradient' design that was successfully reproduced in the OPPO R15 Star Purple Special Edition packaging design. From black to purple, this process contains Rich light and shade, changes in depth, bringing a sense of visual space layering and fluctuations in human emotions, so OPPO R15 Star Purple Special Edition packaging is more fashionable and personalized.
In addition, before OPPO R15 Star Purple Special Edition was launched, it had already appeared in the OPPO attitude micro-movie “Hot Dance! Youth”. In this gift box, the OPPO R15 Purple Star and Streamer Baseball Cap, Tide T is the micro-movie “Dance Di Yereba, Wang Yibo with the same paragraph.
As the latest micro-movie of the OPPO 'Mobile Phone' series, “Hot Dance! Youth” tells the story of hip-hop teenager Lin Jin (Wang Yibo) who is indifferent and pursues a dance dream. In the play, Diliemba is transformed into an OPPO R15 Starry Purple Mobile Phone. People's, appearing at the bottom of the 'owner', encouraging the owner to 'do what he likes to do, be true to himself', and eventually realize his dreams. Obviously, Dyrejeba, Wang Yibo's baseball cap and T-shirt are also carrying With such a youthful attitude, and therefore will arouse resonance among young users.
In fact, since the first sales on April 1, the OPPO R15 series have achieved remarkable results in terms of sales volume and reputation. The latest data show that the OPPO R15 series listed on the second week of the listing open top market sales champion. At the same time, Jingdong official self-operated shop data shows that OPPO R15's popularity has remained at 100%.
It is not difficult to find that the R15 series of products created by OPPO not only brought user products satisfaction, but also gained young people's emotional approval through the expression of youth attitude. It truly became the mobile phone most favored by young people today. , OPPO R15 is already an established explosion.
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