Recently, Fangtai, a kitchen appliance brand, announced the establishment of the airline, Fangtai Soot Aviation, and released a publicity video on April 11.
The video tells a group of 'smoke passengers' who are eager for freedom and carry more than 300 kinds of harmful substances. They take a sidewalk flight to embark on a search for freedom. At the same time, during the boarding process, Fangtai sooty aviation also provides a series of caring services. 'Passenger' enjoy a better flying experience.
It is not difficult to see that this is a new concept created by Fangfang for hoods. In this concept, the hood is the 'aircraft', the fumes are the 'oil fumes', and the cook is the 'pilot'; so the original is ordinary. Cooking, it became the captain to fly fumes on the plane and let the user shine. Because in the traditional impression, the hood advertising is nothing more than the product plus stiff functional instructions, too side with a brain hole, made a different try.
From the product level, Fanta serves as an outstanding representative in the kitchen and electric industry, and its hood also has very good performance. However, compared to the straightforward notification, Fang Tai tried to inject the product's functions into the video skillfully: Smoke machine 98% grease separation function; 100,000 rpm DC inverter motor, corresponding to the power of the smoke machine; can lift the boarding gate, is the hood of the hood can lift the butterfly wing sucker board ... ... not only meet the aviation theme, but also allow the user to Product features at a glance.
From the emotional level, Fang Tai has always been good at breaking away from everyday trivialities and discovering the other side of ordinary life. This is because Fang Taizizi reveals his love of life. This time is no exception. Think of three meals a day as a day Three flights, comparing cooks to captains, is not just another brand new interpretation of ordinary life. They can dig deep into the inherent connection between products and life, let life speak for itself and represent the brand; Into the consumer's heart.
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