The trillion market is starting up, huge markets are attracting more and more enterprises and capital into the automotive aftermarket, and well-known foreign companies have also begun to enter the Chinese automotive aftermarket. The entire market competition has become more intense and real. Just started, the industry needs to recognize the three realities and five trends in the post-market.
A reality, post market with service characteristics
The automotive aftermarket is a service-oriented market. The ultimate service target is an individual owner. The core of the service is the service, the value of which is also the service, and the ultimate service customer satisfaction and loyalty. It's up to the service.
Therefore, the comprehensive cost of service, product quality, technical level, service environment, and service attitude will inevitably determine the owner's choice of terminal store.
Reality II, Meeting the Needs of Terminal Stores
As the terminal and largest customer base of the automotive aftermarket supply chain, with the education of the market, the education of Internet thinking, and the change and upgrading of customer service requirements, terminal stores are also constantly improving and eliminating, growing, and continuously transforming and upgrading. Demand is diversified.
The most direct performance is that if the services of supply chain chains, e-commerce platforms, regional distributors, system software providers, and other agencies are not enough to impress terminal stores, then this year he will use your products, software or platforms, and next year, Even tomorrow, he may change another one. Even a chain-type institution can't escape the bad luck. For now, a good terminal store or a maintenance factory with a value of more than a few million units may have several chain institutions in a week. Cooperation, then it is natural, who can meet the needs of terminal stores, who will be able to impress him.
Reality III: Standardized Operation and Stable Cooperation
The automotive aftermarket is too large, there are too many products, too many projects, too many platforms, too many chain organizations, and the top resource side of the supply chain. The conventional choice is to select various regional agents and operators to complete the regional market. To expand and export downstream resources, because there are too few professional senior talents, there are too few institutions that can promote products and market operations, and even fewer can standardize and standardize the market.
Therefore, there are various opportunities for mutual selection and reshuffle between most of the links in the automotive aftermarket supply chain. Between the upper, middle, and downstream chains, if there is only a supply-demand relationship and the depth of service is lacking, With breadth and density, lack of stability in cooperation, the consequences are obvious.
Trend One
Host plant camp involved in the competition in the automotive market
OEMs are not willing to lose a lot of customers after the sale of auto 4S stores. More automakers and even international brand auto groups are entering the ranks of Chinese auto aftermarket chains.
Including FAW's secondary service system, SAIC's car enjoyment, BAIC's good self-cultivation, PSA Peugeot Citroen Group's aftermarket chain brands, etc., 'Fast repair fast after-sales maintenance chain + high-cost original quality benchmarking accessories' is easier It will also be easier to connect insurance, finance, and other high-quality Internet platforms with large customers and big data types.
Trend 2
Change in the role of the dealership in the accessories area
A large number of institutions that have long been in the industry and have comprehensive service capabilities are being transformed into regional operation service providers or distribution centers or regional transfer warehouses for automotive supplies and accessories. They can use Internet thinking and platform construction to help the upstream resources expand into the market. It can also improve the management, service and training of the downstream, and truly assume the role of the supply chain.
Although the nationwide auto market oligarch is not easy to appear, the regional hegemony as the unit of the provincial capital will be gradually revealed.
Trend III
Online and offline development will be further integrated
The tools and functions of Internet and system providers have become more apparent. Some online platforms with powerful e-commerce still choose to cooperate with offline high-quality service terminals and regional operating service providers to form the model of 'goods + services', ie 'model database. + Multi-functional Internet platform and system platform for fault diagnosis + adaptive search + standard process + system service, will also be accepted and used by more offline terminal stores, integration is still the main direction.
Trend four
Car networking ecosystem will be gradually established
Car networking is becoming more and more sophisticated. The perfection of vehicle-mounted large screen human-machine dialogue technology and the gradual maturity of regionalized operation solutions, integration of big data, supply chain model, membership model, marketing model integration, for smart cars and smart cars Development provides the possibility to provide more convenience for the owners of one-stop car life.
Trend five
Talent sharing model or future hotspot
Due to the large talent gap in the terminal market of auto aftermarket, talent mobility is also very strong. The model of sharing talents in the future will become a hot spot in a period of time, but a virtuous circle of enterprises will certainly cultivate their own talents.
Therefore, specialized talent training for professional auto-cosmetics, vehicle maintenance, vehicle maintenance, and service consultants will adopt a combination of online and offline modes to form a combination of long-term and short-term training to meet the diverse needs of different stores.
