With the continuous growth of car ownership, the domestic auto aftermarket has gradually become the 'Takabana' in the eyes of investors. Especially in the car market, it hides huge business opportunities. According to relevant data from third-party market research and consulting companies, China The scale of the auto aftermarket will be no less than 1,000 billion yuan. By 2021, the auto aftermarket will continue to exert its force. The market size is expected to reach 165 million yuan.
For a long time, consumers’ daily car ownership relied mainly on 4S shops, major repair shops, and roadside stalls. Although there are some boutique car shops and even some new car-building modes, there is no risk resistance and no consumer recognition. To achieve the ideal state.
Recently, the O2O car wash platform washing car, known as the “car wash artifact” at the time of its launch, was broken due to the capital chain breakage, resulting in difficulty in refunding a large number of users. In fact, there are many similar occurrences. In January 2015, The cloud car wash shut down the car wash business; in July 2015, Car 8 announced that it would close the door car wash business; on November 2, 2015, the Internet car wash company I loved the car wash was quietly dissolved by CEO Li Dongjin and so on.
In addition to car washing at home, the new model of home-based car maintenance was also sought after. The Boao family car, which was established in April 2014, was the largest start-up company in the domestic O2O field of car-raising, with a maximum valuation of 600 million U.S. dollars. Only two years after its establishment, it was announced because of the break in the capital chain.
A similar situation took place in the Zhuge repair car online. Zhuge repair car network is a connection manufacturers, distributors, repair shops and owners of the four sites, as it broke the gap between the upper and lower car repair, a lot of time However, the problem also followed. In the second half of 2016, Zhuge repair vehicles failed in E-round financing had to borrow money to maintain the operation of the company, but still did not resolve the flaws that were not available for money. Staff salaries declined even by 5. In arrears, the company's top executives left, and Zhao Qing, who could not do anything, could only transfer the equity.
The huge 'cake' in the aftermarket is very attractive. However, it is not easy to get a slice of the cake. Compared with the traditional car model, the emerging model is indeed very attractive and its advantages are very obvious. However, if you only rely on financing to blindly expand, it will not be a long-term solution. In addition, consumers’ sense of keeping a car must also be one of the factors considered. As of now, most consumers will still choose to go to 4S stores or large-scale repairs. Factory. This deeply entrenched traditional car-building mode cannot be changed overnight.
However, today's traditional post-maintenance market has also shown signs of fatigue. The lack of price transparency still persists. 4S stores are expensive, auto parts and accessories are also mandatory, etc. All indications are that traditional After the car market has long needed a complete reinvention.
Today, facing the huge potential of the automotive aftermarket, after experiencing a phase-out of the market, the Internet companies that have survived have gradually begun to shape up. Some experts said that with the help of Internet technology, the future automobile aftermarket will become even more terminal. Tilt, sales model will also be the original store sales gradually to the "warehouse sales + logistics and distribution" e-commerce model.
