China’s mobile Internet has seen explosive growth in recent years. Data show that Chinese Internet users reached 700 million in 2015, and their market size reached RMB 307.46 billion, APP, smart phones, smart wearable devices, etc. Has been widely used, China has entered the era of mobile Internet. When the huge car after the market met the Internet, it also contains entrepreneurial opportunities.
Aftermarket big prospects
After-market refers to various services that are carried out during car use after car sales. It is a series of transactions that arise from the sale and retirement of cars and various subsequent needs and services in the after-sale use of automobiles. The general name of the event. From the earliest developments in the automotive maintenance and accessories industry, the automotive aftermarket has included seven categories: car maintenance, automobile insurance, auto repair and accessories, automotive finance, car modification, used car and car rental, and automotive e-commerce. .
According to industry association statistics, by the end of 2016, the number of vehicles in China has exceeded 170 million vehicles, and the annual sales of automobiles have surpassed 20 million. The future demand for vehicle maintenance and repair has shaped a huge automobile aftermarket. In the next five years, the post-market will continue to grow and is expected to reach a trillion-scale scale.
However, China's auto aftermarket is still not standardized enough, and it appears to be small, chaotic and expensive. There is no sufficient number of branded auto repair plants and no market-oriented competitive environment. As the market is not transparent, owners have high quality on the one hand. , The demand for specialized services, on the other hand, can only accept expensive prices and poorly experienced services. After the market has emerged a variety of high imitation parts, a lot of workshop-style auto repair shop, information between consumers and service providers Problems such as asymmetry are restricting the development of the automotive market.
With the gradual increase of Chinese consumers’ income, cars are also slowly changing from high-end consumer goods to daily consumer goods. Consumers’ purchase of cars has also shifted from first-time buyers to second-time buyers, and three-time car purchases. As car buyers are more familiar with the purchase process, car delivery parties are The service is more standardized, and the conditions for forming a car supplier are gradually maturing.
When the 'Internet +' encountered the automotive aftermarket, how to cut the 'cake' after the auto market profit became a strategic high ground for enterprises to break through in the post-market.
Aftermarket 'touch net' new ideas
At the end of 2013, the concept of O2O rose. This made Internet companies that have been aiming at the 'cake' of the automotive aftermarket to smell the opportunity. A large number of O2O companies began to appear. These companies have been supported by large numbers of capitalists. Subsidies to develop users, use funds to rapidly expand, and use scale to win a new round of financing. In this way, the automotive market catches up with the 'Internet +' ride, a dollar car wash, a dollar oil change, a dollar Beauty, dizzying.
In addition, in July 2015, China’s auto sales decreased by 7.12% year-on-year, and the new car sales market in China has ushered in an industry turning point after more than ten years of rapid growth, gradually shifting from the seller’s market to the buyer’s market, and the automaker’s leading offline 4S stores. The disadvantages of the sales model have become increasingly prominent, so that low-cost, high-efficiency e-commerce companies have the opportunity to participate in the in-depth transformation of the car sales channels.
In the first half of 2016, although the auto market showed signs of picking up momentum, this situation did not allow the mid-to-downstream companies in the auto industry chain to live comfortably. Instead, it forced the 4S distribution system to reform, promoting the automotive e-commerce, automotive community, and branding. Mixed mode development.
The innovation spark that can be collided with the mobile internet + automotive aftermarket is enough to attract the eyes of many young entrepreneurs. The development direction of the 'Internet+Post Market' has been sorted out. From the above table, we can see that the current location based service The LBS and traditional enterprise O2O's synchronous marketing is the main direction of the automotive aftermarket touch network. The areas currently involved include driving, car rental, and car washing services. These two major market products bring more convenient experience to the owners. Not only changed the industry structure and appearance of the auto market, but also quietly changed the owner's lifestyle.
The start-up companies that exploit the e-commerce platform to develop car beauty, maintenance and repair have also emerged one after another and have had a profound impact on the original 4S system.
In the past, 4S stores played an important role as manufacturers, and played a major role in the maintenance, repair, maintenance and other services after the car purchase. However, 4S shops often appear in some places to sway the owner to earn huge profits. In the era of mobile Internet, more specialized division of labor will be implemented, and new-type service companies operating more specialized will replace 4S to provide services. The transformation of the automotive market is imminent.
According to industry analysts, local entrepreneurs, O2O, specialization, and standardization services are the keys to changing the owner's consumption patterns and habits for those entrepreneurs who want to use the mobile Internet to enter the automotive aftermarket.
However, the automotive aftermarket in the era of mobile Internet is not a smooth one. There are many problems that need careful consideration. What kind of profit model and business model do you use? How to effectively integrate post-market segmentation services and how to ensure standardization? Professional service quality, how to adjust the post-market service structure according to the new energy development momentum is a matter that companies must consider carefully. This requires a great deal of innovation. The post-market 'touch net' is not an easy task to simply make an APP. .
