Leaders, Experts, Friends of the IC industry, Good afternoon!
Let me introduce myself first. In 2001, I started KT Talents Inc. and focused on integrated high-tech talent hunting and found more than 100,000 IC talent resources. In 2007, I went to do a number of colleges and universities every year to do 'IC industry and career. Planning 'Publicity lectures, calling for more students to join the IC industry; at the end of 2011 took the lead in planning IC Coffee, and joined nearly 300 enthusiastic executives in the upstream and downstream of the IC industry chain across the world to jointly establish the IC promotion industry platform for IC industry in China. I like to find someone to drink coffee, chat, chat with 5000 chip people, heard 100 IC startup company stories. I do full-time IC industry service, entrepreneurship service and IC angel investment. I often talk about IC industry and IC entrepreneurship. As an outsider who shook the banner of the IC industry, I would like to ask a lot of people to correct the wrong place today!
Because of the manufacture of integrated circuits, equipment and materials are the most important thing that the country should focus on. The things that the country is focusing on don't get me to worry about it. Therefore, I just say that the problems in the IC design industry are if they are talents and ecological issues.
Today this assembly is open in Wuxi, so I will first talk about the talent of the integrated circuit design companies in Wuxi.
Wuxi’s integrated circuit design companies have hundreds of large and small companies. There are not many families that are bigger and stronger. The vast majority are not big or weak. Why are they not strong or not? The main reasons are all human problems. Leg problems. High-tech companies need to walk on two legs in order to develop healthily. One is research and innovation, one is market sales, one leg is missing or one leg is smashed, and companies cannot develop swiftly. It is a health problem today. In an era in which people must desperately run forward, carrying one leg to run, they are bound to fall behind or be eliminated. If the enterprise is lame, it will naturally be impossible to do a big job.
There are two main types of 'leg companies':
The first type is the Wuxi local design enterprise represented by the work background of the Huajing Factory and the Huajing Bipolar Institute. What are the characteristics of companies with such a background? Most companies have a certain amount of sales, limited to the low-end The chip, which has a low gross margin, is closely related to the background of technology accumulation. Such companies are in great need of increasing returnees technical masters to join the core R&D team.
The bosses of such companies, of course, also want to find chip designers to join, but it is very difficult. First, many returnees look down on local companies, feel that they were high-educated masters of prestigious universities that year, and now their technology is so cattle, not willing to Local bosses do their work; Second is the temptation of various current 'leadership' policies.
The 'leadership talent' policy is mainly aimed at overseas qualifications. For senior talents who have worked in large corporations around the world, there is a criterion that they have to serve as corporate legal persons and major shareholders, and they must obtain 30% or more of the shares. This is 'forcing'. Returnees will be bosses themselves! When the boss also has various names and interests, naturally, he will not choose to work for a local company. If he is not the CEO and he is the technical director or CTO, he cannot comment on the 'leader' and he can't enjoy it. Related policies. So local companies in Wuxi want to find an overseas technology big cow to join, it is difficult!
The result of the Leading Talent program was: Zhang Fei and Guan Yu did not want to follow Liu Bei. They all went to comment on the 'leadership talent' when the CEO went. Zhuge Liang also said to Liu Bei' I'm sorry, ah my husband, I want to take back my Longzhong right, I have to take it to start my own business, to be my own CEO, and let others call me my father.
Due to the guiding conditions of the 'Leadership' policy, overseas technical talents are the CEOs, but technical masters are not equal to management masters. The proportion of successful CEOs who are directly involved in the management and CEO success is actually not high. The master of technology is the specialist. , Deep, spelling is IQ and technical experience; CEO pays attention to the wide, multi, fast, exactly is a large number of contacts, resources, fast response, fight is emotional intelligence and financial and management wisdom and business experience. Wuxi's example, Wuxi's college entrance examination scholar in one year, went to the United States to read a very bullish school, worked for many top companies in the United States for many years, returned to Wuxi to create a company, and a state-owned investment company also invested in this project, and as a result the company operated Very bad, this state-owned investment company is very big. Facts prove that he is not suitable for the CEO, CTO may be more suitable for it.
I think that only a small number of returnees can successfully transform into CEOs. Most of the technical masters are enough to be CTOs of R&D directors, and they are only suitable as chief scientists and not suitable as CEOs.
The second category is the returnees attracted by policies such as the 530. Most of them are created by chip design seniors who return home to make good products, but most of the company's sales have not been able to come. This kind of company needs local seniors. Market or sales do core team partners.
As returnees entrepreneurs, some of them lack the domestic market sales of friends, and they can't invite suitable friends to join in to be responsible for market sales and partnership ventures. Some people think that if they make the most advanced chips, they must sell them. Paying too much attention to sales, and even serving as vice president of sales. Of course, there are still some people who are simply immersed in R&D. They don’t pay attention or do not understand how to recruit a sales vice president. They dragged down one leg.
As another example, six years ago, an American doctor, who was also a chip company in chip design in the United States 20 and was back in business for the next year, came to me through a friend and asked me to find him a chip design engineer. He has been in business for more than three years. Several chips have already been made. I asked him how the sales were. He said that he had no sales yet. I asked him if there were sales managers. He said that there was a sales manager who was responsible. I asked him what the background was, he said yes. Neighbor introduced to him, an IT software research and development, do not want to write code to sell, he feels good let him be responsible for sales. I immediately told him not to rush to find a chip design engineer, but should be looking for a chip The vice president or director of sales, to partner as a partner in the business. However, he insisted that I first find him a chip design engineer. The company's ending, we should all be able to think of it.
If the development of a domestic small and medium-sized company cannot be quickly converted into sales and market share, then it is hard to get room for development as an industry with high input and expected high output. Not only is its development limited, but it is also difficult for the government to support it positively. A so-called high-end product that can't make sales and occupy market share has no practical commercial value.
There are two main types of 'symptomatic pharmaceuticals':
Solution 1 - Increase Technology and Market Senior Talent Policy / Increase Middle-Level Talent Policy
I suggest that the addition of a senior technical talent policy is only a bit weaker than the leading talents policy, but it is also acceptable. Those returnees who do not have to go to Huashan to start business as bosses may be more willing to follow the local Liu Bei. Such a technical senior talent policy needs to some extent meet the psychological needs of many sea-returning technical masters for Naming and Lee.
On the other hand, we have a leading talent policy because we attach importance to senior technical talents, but we do not attach too much importance to market sales of high-level talent. Weak market sales are also lame, so we also support a market. The policy of selling high-level talents, for example, the company recruits a vice president of the market, the government also provides preferential policies for the corresponding talents, so as to attract outstanding market sellers to join the entrepreneurial enterprises to be the second and third oldest.
I talked with some of the entrepreneurial CEOs introduced by the 530 policy. They complained that most of them were unable to recruit talents at the manager level. Major events, trivial matters, farts, and broken things all had their own management. They were annoying and exhausted. A general, if not How do you play in the platoon leader, company commander? However, the 'leader' and 'long-leader' are the middle-class talents that are most likely to be ignored by the policy. I suggest adding an intermediate-level talent policy. Around 2008, I gave the Wuxi IC base. The veterans suggested that they should go to Wuxi as a manager for more than five years to graduate and do key personnel. The government department can formulate a talent policy for such middle-level talents. Unfortunately, policy development at that time could not continue.
At present, our talent policy is mainly directed at the best leading talents, and then just graduated college students. In fact, it is very necessary to increase the policies of the two core talents (deputy general and director) and backbone (managers). In order to promote the organizational structure and talent allocation of Wuxi integrated circuit enterprises more reasonable, and promote the smooth growth of enterprises.
Solution 2 - The government subsidizes special recruitment costs and encourages companies to use headhunting services
Excellent talents do not lack job opportunities, especially in the integrated circuit industry in Chaoyang, and they are more willing to work in the north. Therefore, in Wuxi, it is very difficult to recruit excellent IC talents through normal recruitment channels. This requires the Recruitment of middle-level and high-level talent is the main way of headhunting services. However, local companies rarely have the habit of using headhunting services and are not willing to get headhunting fees. If they can't recruit the right ones, they will generally lower their standards to solve them; if they do not lower their standards, It will take longer to recruit. This will seriously affect the quality and progress of the project and affect the development of the company. Many returnees do not understand the recruitment channels, and naturally they rarely use headhunting to solve recruitment problems.
Since the government also understands that talented people are the company’s most important resource, the government can think of ways to help companies get the most important resources as quickly as possible. This is helping the company in the most important aspect. Then, the cost of a subsidy headhunter The policy encourages IC design companies to entrust headhunters to hunt for senior talents and cultivate their habit of using headhunters to recruit senior talents. Here, I declare that I am not giving a talk to my own headhunter. My headhunter KT Consulting is currently full of orders. , Mainly on the north deep chip related customers, second-tier cities generally do not take orders, unless I am very optimistic about or I invest in the company.
Only excellent talents can be put in place and timely, in order to allow the company to grow smoothly!! Therefore, the government's policies, subsidies, and the use of high-level talents are used here on the 'blade'! People are the first resources, talents In place, as fast as the two legs run, the company is on the way and it is strong.
Why do you hire a platoon leader, and the company commander also uses a headhunting company? The company's commander in the chip industry (who can be qualified as a manager) has a master's degree for 5 or 6 years, or even more than 7 or 8 years, and the income is not low. They Finding a good job in a first-tier city is also very easy. Therefore, I suggest that the Wuxi government also help Wuxi companies timely recruit manager-level key personnel by subsidizing headhunting fees. After completing the issue of Wuxi IC design enterprises, I will return to my topic today. The most important key talents for integrated circuit design companies in China' come. The protagonist of the integrated circuit industry is the integrated circuit enterprise. The guests participating in the government, parks, associations, universities, and investment attending the conference today are just like the IC coffee. Circuit companies, to promote the better development of integrated circuit companies. Since the protagonist is an integrated circuit company, I also focus on IC design companies, then we analyze what the boss of IC design company is most annoying, help the bosses solve The most annoying thing is that the best service for them is to promote the development of integrated circuit design companies.
Lao Hu talked with the bosses of hundreds of integrated circuit design companies about coffee exchanges. To sum up what they are up to, the following are the main issues:
1. What to do afterwards (market and product demand information)? too difficult technical reserves are not enough, too easy to be plagiarized, too much money is not enough, too small investors do not agree, too high a market does not know, Too low the price of cabbage has ... ... if there is a technical market product definition helper is much better!
2. Delay and Delay! (product definition capability, enterprise product management capability, manufacturing and testing engineering operation capability) Chips from market research to product definition to architecture to design, then to tapeout, packaging and testing, do DEMO board, and then push To the market, so many links, there are always some irresponsible things, there are always accidents, always will Delay and Delay, always worried about missing the time window. There is a product management line talent helper is much better!
3. Can't do it or it can't be done well! (R&D staff needs, the problem of the existing cultivating engineer system) needs technical R&D master.
4. Selling poorly or not selling it! (Does not attach importance to market channels and marketing capabilities) Need to sell master.
5. The money is not enough! (Industrial finance needs more capital to understand the industry and is willing to invest in early-middle-term projects) Helpers who need financing.
These five kinds of troubles are actually people's problems.
If the top four senior talents are in place, they will be able to solve the most annoying problems for most of the integrated circuit design business owners. The boss will not be bothered, indicating that the company has begun to move smoothly!
Such an integrated circuit design company has a relatively complete core and backbone team and a reasonable division of labor. Therefore, various investment institutions will be more optimistic, and they will come to the door to hope for investment. The fifth trouble is easy to solve. The company will naturally have money. With a sense of urgency to research and development, and then ask the market for money, no longer stare at the government and the park to seek various kinds of policy subsidies.
Therefore, I would suggest that not only Wuxi, governments and parks that really value the integrated circuit industry throughout the country, but also really want to serve well IC companies. To really promote the development of this industry, we must really help companies solve the problem of senior-level talents. Middle-level and high-level talent policy, subsidies for recruitment costs (headhunting expenses). To help solve the most annoying problems for IC companies, they help companies to the maximum extent and promote the development of the company. This is the key to making money out of small money and doing the key. thing.
In fact, what most troubled the designers of integrated circuit design companies is the problem of where the resources in the upper and lower reaches are. It is the cooperation of various partners in the midstream and downstream.
For example: EDA company, IP company, Fab's production capacity and yield, quality and delivery of packaging and testing, whether agents are really trying to help promote the chip, whether customers can place orders, whether they can place more orders, this is the CEO's most annoying How can we get the upper, middle, and downstream partners? This is also reflected in the issue of the ecological environment. Is there an atmosphere of industrial exchange and cooperation for mutually beneficial cooperation? Can someone help link these resources? Are there links to people who have presets? Position, Can we serve the industry in a neutral way? These are all considerations for a regional development. We can rely on large companies such as Huawei Hass as the core to establish an ecosystem, but in cities that have real influence in the industry, it is precisely this kind of neutrality. Ecolinkers, they provide services to SMEs and governments, but they do not compete directly with companies in the industry chain. They seem to have little value, but their value is much greater than that of general enterprises. If a company’s main business is Companies in the industry are competitive and undermine the industry’s trust and value system. Unless he has the ability to independently support the industry, no one can really Helping the industry. Ecology is the biggest demand for industrial optimization. Neutral third party is the biggest principle of ecological service.
To get the middle and lower reaches of the partners, of course, the first to have strong technology, high quality, good prices, excellent service, this is hard work. Soft effort? Is the upper and lower reaches of friends and more friends have a better way to go! More friends, that It is necessary to integrate into the ecology of the upstream and downstream of the industrial chain, and get support from friends from the upper and middle reaches. Only to be able to walk away. Ren Zhengfei said that 'a cup of coffee absorbs the energy of the universe', which means to encourage high-level managers to go out and make friends. Collide with each other and integrate into the ecosystem. IC executives in the Mainland need to actively go out for 'drinking coffee', looking for upstream and downstream partners in the industry chain, and looking for support from ecological forces.
IC design companies have high technical thresholds, many technical links, long and complex industrial chains, and are distributed throughout the country and around the globe. This is a typical global industry. No country can cover integration. In all aspects of the circuit, internationalization is a major trend in the global integrated circuit industry. Therefore, any country can not be closed down and engage in the so-called complete ecology of the industrial chain. One country cannot, and one region can not. Taiwan's integrated circuit industry is strong, we use For example, Taiwan, Taiwan's integrated circuit industry chain is complete? TSMC to buy Taiwan's equipment? To Taiwan's chip companies to tape? MTK to buy Taiwan's EDA tools? MTK chip sold to Taiwan's mobile phone manufacturers? What will happen to TSMC and MTK?
The IC industry, which is as strong as Taiwan, cannot establish an independent and complete ecosystem. However, there are always some regions or even a park in the country that want to establish a complete upstream and downstream ecological chain. This is completely impossible. When Xi’an introduced Samsung, there was The report stated that Xi'an has established a complete integrated circuit ecological chain, which is obviously incorrect. Because Xi'an Samsung is unlikely to stream Xi'an's chip design companies. There are also places that have heavily invested in chip design service companies, etc. The ecological role is very small, and it is totally unworthy of such a heavy investment because it cannot really drive the local industrial ecology. There are also some incubators that do not have any integrated circuit resources. Can this help local IC companies?
Since we are faced with a global ecosystem of industries across the country, we cannot confine ourselves to a single city in a park. Instead, we must take the initiative to link all parts of the country and link all parts of the world. We must integrate into a global country. Go to the ecological platform to seek the support of ecological forces.
Why do we have to repeatedly say that we are looking for the support of ecological forces? Because ecology is the greatest strength. We know that in the PC era, Intel is king; but in the mobile era, ARM, a company much smaller than Intel, depends on ecological support. Intel got very embarrassed.
From another point of view, I would like to talk about why ecology is the greatest strength. For our country’s poverty alleviation work, we used to give money and give money, but we found many poor people, and when they have money, they go. Eating meat, drinking, or even playing cards and gambling did not escape poverty. We found that the only way to give money was not good enough. We also needed to give him some new ideas, ways to make money and get rich, and therefore arrange for the cadres to go to the countryside to arrange college students. Officials, but the discovery is still not enough, the pressure for poverty eradication is still very high. Now that many places are engaged in three links, I think the greatest value is in helping the poor. The first is the pathway, and the people inside can go out to see the outside world. , outside people can come in and communicate with them. The second electricity, you can watch TV, understand the changes in the world, change some of the people's thoughts. The third link, but also the most critical, is through the network, Internet access, you can Interact with all parts of the world across the globe. This is the most critical move. They are connected to the Internet world and connected with the ecology of the entire modern society. There will be various needs and demands.
I returned to Sichuan this Spring Festival. One of my relatives is Qingchuan County. Inside a big mountain, he said that there are many wonderful Shanzhens in their mountain. My wife thought, Can we get Shanghai to sell? My relatives are there. Laughing, saying that they already have a lot of e-commerce, and they can all be bought in Shanghai. Looks, this is the result of the network. They are connected with the world, and the various needs are docked, deep in the mountains. The Shanzhen can be sold at a good price, and the people in the mountains can better make a fortune by relying on the mountains. The ecological force of this society can make them out of poverty!
Poverty alleviation has a trilogy, and there are also trilogy in supporting the IC industry. The first step is to give money to give money, give a lot of money, and find that many companies are accustomed to live by policy and even take the money to fight price war. It doesn’t really innovate to make a profit in the market. It’s not enough to support the industry’s reliance on money. Then in the second step, we must give him ideas and give him some new methods and thinking for business growth. Introducing special talents, I just talked about how to help them introduce middle-level and high-level talents. But still not enough, I think there must be a third point to help them access the country, the global upstream and downstream resources of the industry chain, access to the country, the world In the integrated circuit eco-platform, with the help of ecological forces, they can really help them.
The power of ecology is embodied in various smooth cooperations in the upper and middle reaches of the river. To cooperate, we must first connect. The smooth integration of ecological resources in the industrial chain can help companies find resources, filter resources, and gain mutual trust. Save a lot of time. Saving time is the most important, because time is the biggest cost for the company.
I talk about some of the resources I have done before docking work:
1. It took more than a week for a company to find some kind of IP. I used 10 minutes to help him connect.
2. A company has a technical problem for half a month. I recommend a master to go to the company to study for an hour at night;
3. A company looking for a special test equipment did not find it for a month and a half. The chip came back and stopped for a month and a half. I helped him to dock for half an hour.
4. One company chip did not come in design in half a year. The reason was that the agent he was looking for was not right and he couldn't find a suitable user. I used half an hour to help him connect two very small and medium agents. Just start in;
5. An investment company wants to invest in a project. There are several questions about the project but there is no way to confirm it. I asked ten individuals in two hours and confirmed that there were several key data frauds...
We look at the above cases, how much time is saved for them, and how much efficiency is increased?
On average, Lao Laohu will draw more than 30 groups each week to help connect various upstream and downstream resources of the industry chain. Maybe everyone thinks that it is not a matter of pulling in groups? How much time do I save for those companies?
Like the above-mentioned efficient resource connection, IC Coffee's full-time employees, enthusiastic promoters, and enthusiastic fans, every day, in the WeChat group of 150 IC coffees, followed by them.
Soon after, IC Coffee will have a complicated IT platform. Various resources upstream and downstream of the various IC industry chains will be brought together. Various docking services will spontaneously take place on the platform, perhaps every day. This kind of docking is not only an expression of enthusiasm and help, but also a good thing for mutual help and mutual benefit. Of course, the platform will use certain methods such as blockchain technology to record the value of enthusiastic people's contribution and enhance his “credibility”. Degree', and automatically sent him a 'flip card' and 'enthusiastic card' to give him real feedback! On this platform of transparent third-party industrialists, there are more enthusiastic people and more credible people. There are many people who fly, and people who are indifferent, untrustworthy, and people who are not reliable, they will be marginalized, and they will avoid the platform of this transparent third-party integrated circuit industry, so the platform Such people will be less. The industry, the era of good money expelling bad money will come.
IC Coffee, based on a small community with 300 promoters as its core, builds a large community of enthusiastic practitioners in the industry chain, assembles enthusiastic CEOs, managers, engineers, and connects resources across the country to the upstream and downstream industrial chains. Open up, set IC incubator, IC training and employment, IC investment and financing, IC industry chain resource integration, IC practitioners in third-party resource platform + trust platform in cyberspace, is an IC industry chain community + technology Service & Entrepreneurship Service Company.
There are many so-called resource platforms for the IC industry chain. There are many who claim to be integrated into the IC ecosystem. However, what can really be done must have several basic elements:
1. It has open, equal and inclusive third-party properties; 2. It can bring together industrial resources from all parts of the country and around the world; 3. It can truly open the upstream and downstream of the industrial chain; 4. Can widely bring together industry veterans, managers and engineers. Strength; 5. Ability to cultivate professionals and empower companies based on industry development needs.
IC coffee has exactly the above basic elements. Lao Hu believes that IC Coffee has the most chance to become the largest integrated circuit industrial community, the largest and the best integrated circuit ecosystem platform, can best serve this industry, and promote the development of this industry.
In the past six months, I have met with individual leaders of two cities and parks. I can recognize the value of IC Coffee as an eco-platform of the integrated circuit industry chain. I am trying to find ways to make IC Coffee this platform fall into the local area or open an interface and land on the local area. , To promote the smooth connection of local companies to the global industrial resources of the country. I think they really understand the IC coffee, people with great wisdom!
Summarizing my speech today, I think:
First, in second-tier cities, there is a need for some middle-to-high-level talent policies and subsidies for special recruitment fees for these talents to help integrated circuit design companies in second-tier cities to improve core teams and backbone teams as quickly as possible so that companies can develop faster and better. ;
Secondly, second-tier cities need to take the initiative to import the nation’s global integrated circuit industrial chain eco-resources platform. Otherwise, local companies will rely on their own strength to find and integrate into the global integrated circuit industry ecosystem and seek the national global industrial chain ecology. With the help of resources, this efficiency will be very, very low, and business growth will be greatly affected.
Today my speech is here. Thank you!