As the scale of the auto market continues to expand, the infiltration of the Internet economy has made this unsteady auto aftermarket surging. For offline physical stores, it may face reshuffling and shuffling. How difficult is this? Under the conditions to achieve the butterfly change, lies in the effective store operations and the core features of the project. The following car service to help Xiao Bian to share with you about the car after the market, the operating principle of offline physical store!
1, business positioning
At present, most of the store business district and space layout cannot be changed. Under current conditions, reasonable layout, minimize non-business area, make full use of the space of each square meter.
Fast repair and positioning of the store is not to go to the PK luxury lounge area with the 4S shop, but to fight the floor effect ratio. 7-11 will use every inch of the venue to the extreme, and will never be more comfortable than the IKEA customer.
2, specialization
Professional establishment is fundamental, and this professional improvement will be reflected in: technical expertise, equipment expertise, process expertise, personnel expertise, knowledge expertise, and service expertise.
It is to do everything possible to make the store highlight the professional technical and cultural atmosphere. After a store can allow customers to enter the store, they quickly feel the professionalism of the staff, the technical level and the rigorous construction process. Any one person will always believe only The things that your eyes see. The transfer of these professional information is an important guarantee for the shop to win the trust of the customer and give the customer confidence.
We will use some important automotive knowledge, working principles of important systems, common problems, etc., use anatomy, demonstrations, display, pictures, experience, etc. to visualize abstract things while facilitating customer understanding. The purpose is to allow customers to visit Instant perception of the shop's technical strength and differentiation with its peers.
3, customer management
The sales performance of a store depends to a large extent on the accumulation of stores. The competition between stores in stores is in fact a competition for quality customer resources. The more quality customer resources you have accumulated, the easier it will be for you to operate. The better the performance, the better. On the contrary, it will have to start looking for new customers to drive performance.
5, Core Project
The core project determines the profitability of the stores. We see that the regular stores do car wash and maintenance packages, but the more profit they make, the thinner they become. The more difficult it is to survive, the more difficult it is to survive, depending on the wearable parts. It refers to any normal driving vehicle, with increasing mileage. At each mileage node, the life cycle of wearing parts is about to end; on different milestone nodes, there are different systems whose technical state begins or has deteriorated due to different reasons.
