In recent years, China's auto aftermarket has rapidly emerged. In 2018, we will see new trends in the areas of auto repair brands, auto repair shops, and training of auto technicians. Let's take a look.
1. The rise of auto repair chain
One end is a 4S shop with a huge investment scale, 'Never bad money', one is a large number of roadside couples, and the middle is one of the few chain auto repair companies. The three constitute the Chinese auto repair industry 'two large middle small' The pattern of corporate morphology.
However, such a pattern of resource rent-seeking and monopoly of technological information will sooner or later be eliminated by the market. However, a chain auto repair enterprise characterized by low-cost operation and high brand-name services is also the middle of us. A small part will eventually rise. By 2026, more than half of China's auto repair factories will be incorporated into the chain brand.
2. The original 4S store group reshuffled, tentacles reached the brand auto repair chain market
The proliferation of 4S shops in China is caused by specific historical conditions and policies. With the strengthening of government anti-monopoly efforts and the penetration of market mechanisms, the tide of 4S shop closures has already come. However, wealthy car dealership groups are not eating rice. They will surely follow the trend and rely on their existing resource advantages and operating experience to compete for the brand's auto repair chain market. Mercedes-Benz's domestic 100 chain fast-repair shop projects in the past two years are examples. So by 2026, the depot will dominate The single brand fast repair chain will also account for at least 10% of the auto repair industry's market.
3. Car repair and maintenance of a variety of business rational layout
By 2026, the automotive maintenance and repair industry will form the 1+X business model framework of “combining various types of business in the community with a large comprehensive auto repair center located in the suburbs. Large-scale accident repairs and major overhauls will be completed at large comprehensive auto repair centers. Its business features are 'professional', while ordinary fast repair and maintenance and sheet metal painting business below four boards will be undertaken by community stores. Its service features are 'high efficiency'. In short, owners can enjoy humanized cars to the greatest degree. After-sales service. For example, Che Chi's 'flash repair ultra-fast spray': 38 minutes fast repair, 2 hours delivery, playing is 'good and fast', very popular with the owners of friends.
4. Owners' demands for auto repair brands are strengthened
Chinese consumers have a high degree of dependence on brands and low loyalty. They place more emphasis on brands than prices or channels, and believe that branded products are safer, higher quality, or more reliable than non-branded products. Unfortunately, In view of the maintenance of private cars, Chinese car owners currently do not seem to have too many choices. The car is broken, and it does not know where to find a reliable auto repair shop to repair. Even if the price of 4S is known to be high, it can only be Forced to kill.
On the one hand, the pursuit of market-oriented cost-effective, on the other hand the pursuit of quality of service reliability, coupled with the 80s after the new concept of the new generation of car owners, the entire automotive consumer groups on the auto repair business brand demand is increasingly strong. Therefore, auto repair plants without brand recognition and various certifications will certainly die in large quantities and be eliminated by the market. In other words, larger chain brands will get more full and full development.
5. Brand equipment vendors promote the second upgrade of auto repair equipment
As the auto repair plant's survival pressure increases, the contradiction between the strong demand for ROI improvement and the inefficient production capacity becomes more and more prominent. As a result, the demand for new types of equipment that can increase efficiency, such as automation equipment, also increases. Increasingly large. In the next 10 years, the concept of 'quick fix' will be deeply rooted in people's minds. In addition to the dramatic increase in labor costs and innovations in maintenance technology, high demands are placed on the effectiveness of maintenance equipment. And this will certainly promote auto repair. Second upgrade of equipment.
6. The growth of a number of accessories suppliers
The scale of parts supply is an inevitable trend. Therefore, within 10 years, many large-scale parts suppliers with different cars and different regions are bound to form a separatist situation.
7. The public comment platform is the only one
As the market for brand chain stores grows larger and larger, the demand for similar platforms from the new generation of car owners is also strong, and a culture of evaluation can also be formed. This platform is likely to emerge through the web-side + mobile APP as a whole, and According to the online platform, a law of all-you-can-eat, the nature of the platform can only be dominating.
8. The emergence of practical and free garage repair software
The paperless management and operation of the auto repair factory is an inevitable trend. The future auto repair plant management software will inevitably be applicable to all types of auto repair companies, combined by the PC shop of the auto repair shop and various types of mobile terminals, maintenance technicians, workshops. Directors, garage owners, finance, customers and other topics can use different interfaces and ports. The most important is that the software platform is basically stored in the cloud, free to open to the garage, and service providers rely on big data and specific The port charges fees by way of profit.
9. There are a number of large-scale private-sector training institutions that focus on practical training
Although the Chinese government pays great attention to vocational education and allocates huge amounts of money each year to large and small vocational colleges, the root problems of public institutions determine that it is impossible to train practical maintenance technicians who can meet the needs of the market.
In the next ten years, the gap of maintenance technicians will mainly be supplemented by two approaches. One is the training of the chain companies' own training bases, and the other is the training of private training institutions.
10. The level certification system for auto repair workers is more complete, wages are rising, and they are moving closer to the developed countries.
China's current certification system for auto repair workers has not yet been established, and the auto repair team is uneven. The auto repair industry's wages also have a lot of room for growth. With the auto repair industry's specifications, the maintenance technician's grade certification system will inevitably be established and gradually improved. , Wage will also be further improved. The creation of professional auto repair workers, this is a model for developed countries, but also China's auto repair market is moving closer to the model.
