AMD Ryzen processor kills the Quartet, unlimited scenery, forcing Intel to have to fully accelerate, but on the other hand, AMD graphics card is in awkward position, can not take a competitive product.
As a result, NVIDIA has made it easier to enter the emerging fields of artificial intelligence, driverlessness, etc., and it has also been able to control the graphics card market. Even GPP has repelled its opponents' vicious projects.
So, where is the future of AMD graphics cards?
Raja Koduri, the boss of AMD's RTG graphics technology division, has resigned to Intel, but in fact AMD has already prepared.
According to foreign media, Around October of last year, Dr. Suzi Feng, AMD CEO, began to reorganize the RTG Division. On the one hand, they hired David Wang and Mike Rayfiled, both of whom were in the graphics industry, to take charge of the technical development and daily operations of the entire business division, and carried out large-scale restructuring.
And this time, Su Zifeng will personally direct the entire graphics team.
In view of the fact that the current road map cannot meet the needs of competition, AMD has set up a new GPU R&D team. It has transferred a lot of engineers from the Zen CPU R&D team and started to develop a new architecture. It is said that it will completely leave the GCN architecture that has been used for many years.
The new architecture focuses on two aspects. The first is to significantly increase the frequency to bring high performance, and the second is to reduce power consumption and improve energy efficiency.
The new project has not yet been named but Insiders call it 'Project Zen' , It seems to be like Zen CPU once again succeeded.
But since it is a brand new product, it will take time. Maybe it will be 2019 or even 2020. Of course, the process will definitely be 7nm.
